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Charted: How Does Meta Make Money?

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See this visualization first on the Voronoi app.

Pie chart showing how Meta makes money by business segment and region.

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Charted: How Does Meta Make Money?

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

Key Takeaways

  • Meta reported a record $165 billion in revenues in 2024, fueled by AI advancements in its advertising business.
  • Overall, 99% of annual revenues were from advertising while its augmented reality division, Reality Labs, brought in the remaining.
  • Chinese giants Temu and Shein were among the company’s largest customers as of Q3 2024, leveraging Meta’s audience of more than three billion users across its platforms.

As Meta embeds AI into its core products, its revenue continues to reach new highs.

Overall, advertising and other services brought in $162.4 billion, driven by higher ad impressions and a 10% increase in the average price per ad. Meanwhile, Reality Labs posted a loss of $17.7 billion over the year. Since 2020, the augmented reality division has lost a staggering $60 billion.

This graphic shows how Meta makes money, based on data from its latest 10-K annual report.

Meta’s $165 Billion Revenue Playbook

As the table below shows, advertising sales accounted for virtually all of Meta’s revenues in 2024, rising by 22% over the year:

CategoryRevenue Fiscal Year Ended December 31, 2024Share of Revenue
Advertising and Other Revenue$162.4B98.7%
Reality Labs$2.1B1.3%
Total Revenue$164.5B100%

Meta attributes higher demand to improved ad performance, driven by its increasingly sophisticated AI-powered ad targeting.

In 2024, Meta’s capital expenditures totaled $39.2 billion, and this is set to jump as high as $65 billion this year. To support its growing AI-powered ad business, Meta began building six data centers last year.

Meanwhile, operating income surged by 48% to reach $69.4 billion while cash and equivalents stood at $77.8 billion, allowing the company to pay out $1.3 billion in dividends in Q4 2024 alone.

How Does Meta Make Money by Region?

As we can see in the following table, the U.S. and Canada drove the highest share of Meta’s revenues, increasing by 18% in 2024:

RegionTotal Revenue in 2024Share of Revenues
U.S. and Canada$63.2B38%
Asia-Pacific$45.0B27%
Europe$38.4B23%
Rest of World$17.9B11%

Asia-Pacific follows next, with revenue growing by 22% to $45 billion.

While Europe and the rest of the world comprise smaller segments, revenue grew at an even stronger rate, at 26% and 31%, respectively.

Learn More on the Voronoi App

To learn more about this topic from a big tech perspective, check out this graphic on the revenue growth of Magnificent Seven companies in 2024.

Innovation

Mapped: The World’s Top Innovation Clusters

Discover the world’s top innovation clusters in 2025, from Silicon Valley to Shenzhen, and see where global breakthroughs are happening.

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Map and ranking of the world's top innovation clusters in 2025, highlighting leading hubs such as Shenzhen–Hong Kong–Guangzhou, Tokyo–Yokohama, Silicon Valley, Beijing, and other major centers of patenting, research, and venture capital activity.

Mapped: The World’s Top Innovation Clusters

See visuals like this from many other data creators on our Voronoi app. Download the app for free on iOS or Android and discover data-driven charts from a variety of trusted sources.

Key Takeaways:

  • China hosts 24 of the world’s top 100 innovation clusters, surpassing the U.S. (22) for the largest number of leading hubs.
  • The world’s top 10 innovation clusters generate nearly 40% of global patent filings, showing how concentrated global innovation has become.
  • Just 33 economies account for all 100 leading clusters, which together represent roughly 70% of global patent applications and venture capital activity.

Innovation is often discussed at the national level, but breakthrough technologies tend to emerge from smaller geographic hubs where researchers, startups, investors, and established companies interact closely.

Using data from the World Intellectual Property Organization’s (WIPO) Global Innovation Index 2025, this graphic ranks the world’s top innovation clusters based on scientific publications, international patent filings, and venture capital activity.

The rankings highlight where research, capital, and entrepreneurship are combining to create the world’s most influential innovation ecosystems.

Where Are the World’s Top Innovation Clusters?

The table below shows the world’s leading innovation clusters according to WIPO’s 2025 rankings.

RankInnovation ClusterCountry
1Shenzhen–Hong Kong–Guangzhou🇨🇳 🇭🇰 China / Hong Kong
2Tokyo–Yokohama🇯🇵 Japan
3San Jose–San Francisco🇺🇸 United States
4Beijing🇨🇳 China
5Seoul🇰🇷 South Korea
6Shanghai–Suzhou🇨🇳 China
7New York City🇺🇸 United States
8London🇬🇧 United Kingdom
9Boston–Cambridge🇺🇸 United States
10Los Angeles🇺🇸 United States
11Osaka–Kobe–Kyoto🇯🇵 Japan
12Paris🇫🇷 France
13Hangzhou🇨🇳 China
14San Diego🇺🇸 United States
15Nanjing🇨🇳 China
16Singapore🇸🇬 🇲🇾 Singapore / Malaysia
17Washington–Baltimore🇺🇸 United States
18Wuhan🇨🇳 China
19Tel Aviv–Jerusalem🇮🇱 Israel
20Seattle🇺🇸 United States
21Bengaluru🇮🇳 India
22Amsterdam–Rotterdam🇳🇱 Netherlands
23Philadelphia🇺🇸 United States
24Chengdu🇨🇳 China
25Daejeon🇰🇷 South Korea
26Delhi🇮🇳 India
27Munich🇩🇪 Germany
28Nagoya🇯🇵 Japan
29Xi'an🇨🇳 China
30Berlin🇩🇪 Germany
31Chicago🇺🇸 United States
32Stockholm🇸🇪 Sweden
33Toronto🇨🇦 Canada
34Qingdao🇨🇳 China
35Denver🇺🇸 United States
36Sydney🇦🇺 Australia
37Austin🇺🇸 United States
38Houston🇺🇸 United States
39Hefei🇨🇳 China
40Zürich🇨🇭 Switzerland
41Taipei–Hsinchu🇹🇼 Taiwan*
42Copenhagen🇩🇰 Denmark
43Cologne🇩🇪 Germany
44Changsha🇨🇳 China
45Barcelona🇪🇸 Spain
46Mumbai🇮🇳 India
47Madrid🇪🇸 Spain
48Moscow🇷🇺 Russia
49São Paulo🇧🇷 Brazil
50Tianjin🇨🇳 China
51Minneapolis🇺🇸 United States
52Melbourne🇦🇺 Australia
53Raleigh🇺🇸 United States
54Stuttgart🇩🇪 Germany
55Brussels–Antwerp🇧🇪 Belgium
56Milan🇮🇹 Italy
57Chongqing🇨🇳 China
58Istanbul🇹🇷 Turkey
59Atlanta🇺🇸 United States
60Helsinki🇫🇮 Finland
61Dallas🇺🇸 United States
62Montréal🇨🇦 Canada
63Tehran🇮🇷 Iran
64Frankfurt am Main🇩🇪 Germany
65Eindhoven🇳🇱 Netherlands
66Vancouver🇨🇦 Canada
67Miami🇺🇸 United States
68Jinan🇨🇳 China
69Cambridge🇬🇧 United Kingdom
70Harbin🇨🇳 China
71Dublin🇮🇪 Ireland
72Changchun🇨🇳 China
73Portland🇺🇸 United States
74Vienna🇦🇹 Austria
75Shenyang🇨🇳 China
76Pittsburgh🇺🇸 United States
77Oxford🇬🇧 United Kingdom
78Phoenix🇺🇸 United States
79Mexico City🇲🇽 Mexico
80Zhengzhou🇨🇳 China
81Xiamen🇨🇳 China
82Rome🇮🇹 Italy
83Cairo🇪🇬 Egypt
84Chennai🇮🇳 India
85Oslo🇳🇴 Norway
86Kuala Lumpur🇲🇾 Malaysia
87Heidelberg–Mannheim🇩🇪 Germany
88Dalian🇨🇳 China
89Warsaw🇵🇱 Poland
90Lyon🇫🇷 France
91Hamburg🇩🇪 Germany
92Salt Lake City🇺🇸 United States
93Ningbo🇨🇳 China
94Manchester🇬🇧 United Kingdom
95Busan🇰🇷 South Korea
96Ann Arbor🇺🇸 United States
97Göteborg🇸🇪 Sweden
98Macau–Zhuhai🇨🇳 China
99Ningde🇨🇳 China
100Zhenjiang🇨🇳 China

China and the U.S. dominate the rankings, while innovation hotspots in Japan, South Korea, Europe, and India also feature prominently.

Shenzhen–Hong Kong–Guangzhou claims the top spot globally, followed by Tokyo–Yokohama and Silicon Valley’s San Jose–San Francisco corridor.

Unlike city rankings, WIPO’s clusters often span multiple metropolitan areas and even national borders. The organization uses a bottom-up methodology that identifies regions with dense concentrations of inventors and scientific authors, rather than relying on political boundaries. As a result, clusters often represent entire innovation ecosystems rather than individual cities.

The Concentration of Innovation

Innovation clusters emerge because talent, capital, and institutions tend to reinforce one another. Leading research universities attract scientists, successful startups attract investors, and large technology firms create opportunities for commercialization. Over time, these advantages compound.

This dynamic helps explain why a handful of regions consistently dominate global innovation. Silicon Valley benefits from world-class universities, deep venture capital markets, and a culture of entrepreneurship. Similarly, China’s leading clusters have been supported by sustained investment in research, advanced manufacturing, and technology commercialization.

The concentration of innovation has become an increasingly important factor in global economic competition. Recent analysis from Foreign Affairs argues that technological leadership is now a central pillar of geopolitical power, while research from CSIS highlights how government-supported R&D ecosystems can accelerate innovation capacity.

China’s Rise Reshapes the Innovation Map

One of the most notable trends in recent years has been the rapid rise of Chinese innovation clusters. Shenzhen–Hong Kong–Guangzhou now ranks as the world’s leading cluster, while Beijing and Shanghai–Suzhou also place among the global elite. China hosts more top-100 clusters than any other economy.

At the same time, the U.S. remains a dominant force in commercialization and venture capital. New York, Los Angeles, Boston, Seattle, and Silicon Valley continue to rank among the world’s most influential innovation ecosystems. In areas such as artificial intelligence innovation, American clusters continue to attract a disproportionate share of global investment and entrepreneurial activity.

Learn More on the Voronoi App

To see how innovation leadership has evolved over centuries, and what today’s leading clusters might signal about the future, check out Long Waves: The History of Innovation Cycles on the Voronoi app.

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Technology

Ranked: The World’s Most Valuable Unicorns in 2026

See the world’s highest-valued private startups in 2026, led by AI giants Anthropic and OpenAI.

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Ranked: The World’s Most Valuable Unicorns in 2026

See visuals like this from many other data creators on our Voronoi app. Download it for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

Key Takeaways

  • The world’s 30 most valuable unicorns are worth a combined $3.9 trillion.
  • AI companies account for roughly 60% of that combined valuation.
  • Just two companies, Anthropic and OpenAI, make up nearly half of the total value shown in this ranking.

The world’s most valuable unicorns are no longer led by fintech, e-commerce, or social media platforms. In 2026, artificial intelligence companies dominate the top of the private-market rankings.

This graphic ranks the world’s most valuable unicorn companies, defined as private firms valued at $1 billion or more.

The data comes from Crunchbase, based on each firm’s latest reported private-market valuation.

AI Dominates the Unicorn Landscape

Anthropic tops the ranking with a valuation of $965 billion, followed closely by OpenAI at $852 billion. Together, these two AI leaders are worth a combined $1.8 trillion.

RankCompanyValuation
1🇺🇸 Anthropic$965B
2🇺🇸 OpenAI$852B
3🇨🇳 ByteDance$480B
4🇺🇸 Stripe$159B
5🇨🇳 Ant Group$150B
6🇺🇸 Databricks$134B
7🇺🇸 Waymo$126B
8🇮🇳 Reliance Retail$101B
9🇬🇧 Revolut$75B
10🇨🇳 Shein$66B
11🇺🇸 Anduril Industries$61B
12🇮🇳 Reliance Jio$58B
13🇺🇸 Ramp$44B
14🇦🇺 Canva$42B
15🇬🇧 Checkout.com$40B
16🇺🇸 Ripple$40B
17🇺🇸 Figure$39B
18🇺🇸 Project Prometheus$38B
19🇺🇸 Safe Superintelligence$32B
20🇺🇸 Fanatics$31B
21🇨🇳 Alibaba Bendi Shenghuo Fuwu Gongsi$30B
22🇺🇸 VAST Data$30B
23🇺🇸 Anysphere$29B
24🇺🇸 Scale$29B
25🇺🇸 Cognition$26B
26🇸🇨 OKX$25B
27🇬🇧 FNZ$24B
28🇺🇸 JUUL$23B
29🇺🇸 Epic Games$23B
30🇨🇳 Yangtze Memory Technologies$23B

Beyond the top two, several other AI-focused companies appear in the rankings, including Databricks, Figure, Safe Superintelligence, Anysphere, Scale AI, and Cognition.

The United States Leads Global Unicorn Creation

American companies dominate the list, accounting for a substantial majority of the top-ranked unicorns.

This leadership reflects the depth of U.S. venture capital markets, access to technical talent, and a mature startup ecosystem capable of scaling companies to enormous valuations.

At the same time, the list highlights how innovation remains geographically diverse. China, India, the United Kingdom, Australia, and Seychelles are all represented among the world’s most valuable private companies.

Fintech, Commerce, and Mobility Remain Major Themes

While AI captures much of the spotlight, several of the world’s largest unicorns operate in other industries.

Stripe, Revolut, Checkout.com, and Ramp are among the highest-valued fintech companies, reflecting ongoing demand for digital financial services.

China’s ByteDance remains one of the largest private companies globally, while Shein continues to demonstrate the scale that online retail platforms can achieve.

In mobility and transportation, Waymo’s valuation highlights investor optimism surrounding autonomous driving technologies.

The list also includes Alibaba Bendi Shenghuo Fuwu Gongsi, Alibaba Group’s local services division, which includes food delivery and on-demand commerce platforms.

Learn More on the Voronoi App

If you enjoyed today’s post, check out Ranked: The Biggest U.S. Companies by Revenue (2024–2026) on Voronoi.

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