Style

Use these fashion trends, style tips, hair ideas and beauty products for style inspiration on TODAY. Discover celebrity style hacks, shop fashion and more!

10d ago

Taylor Swift’s Celebrity Wedding Guests Turned The MSG Event Into A Fashion Show

From Camila Cabello to Karlie Kloss, stars came to the A-list event on July 3, dressed to impress!
10d ago

News

News

Zohran Mamdani, Famously Always In A Suit, Tells TODAY That The Jacket Is Coming Off Amid Heatwave

Amid temperatures nearing 100 degrees, Mamdani, known for always wearing his signature suit, told TODAY’s Laura Jarrett that he might have a bit of a costume change later on in the day.

Taylor Swift’s BFF, JuJu Smith-Schuster’s Fiancée Were Twinning At Wedding With Same $795 Dress

Abigail Anderson and Laura Kruk inadvertently twinned in matching Sau Lee gowns, creating one of the weeeknd’s most unexpected fashion moments.
13d ago

3 Heat-Free Ways to Style and Protect Your Hair This Summer

The summer heat and humidity can really damage your hair so celebrity hairstylist Lacy Redway joins TODAY’s Jenna Bush Hager and Sheinelle Jones to share three heat-free trends to keep your hair healthy under the sun. Styles include a wet look, a faux bob and more. (Sponsored by Dove)
3 Heat-Free Ways to Style and Protect Your Hair This Summer
3 Heat-Free Ways to Style and Protect Your Hair This Summer
14d ago

Hot Trends for Men and Women Making Waves This Summer

With summer heating up, it’s a good time to look at all the trends for men and women making a splash this season. From tinted sunglasses to sports fan fashion, Sarah Eggenberger, TODAY contributor and senior editor-at-large of NewBeauty, shares a look at the hottest items, including the comeback of one classic summer staple.
Hot Trends for Men and Women Making Waves This Summer
Hot Trends for Men and Women Making Waves This Summer
27d ago

EXCLUSIVE

EXCLUSIVE

Jordyn Woods Reacts to a ‘Love Island USA’ Contestant Wearing Her Dress: ‘Most Excited I’ve Been. Well —’

Karl-Anthony Towns’ fiancée, Jordyn Woods, has been the talk of the town with her viral “lucky” Knicks bag and now, for her dress being featured on “Love Island USA.”
29d ago

Shop Routine Essentials From the Allure Readers’ Choice Awards

Allure editor-in-chief Jessica Cruel joins TODAY to share some standouts from the 2026 Allure Readers’ Choice Awards. Products include a moisturizing body wash, a reparative volume spray and more!
Shop Routine Essentials From the Allure Readers’ Choice Awards
Shop Routine Essentials From the Allure Readers’ Choice Awards
33d ago

Shop Stylish and Thoughtful Gifts for Father’s Day

Father’s Day is around the corner so Preston Konrad, founder of Preston Lane, joins TODAY’s Jenna Bush Hager and Sheinelle Jones to share the perfect gifts for dad. Products include a portable neck fan, the Eataly gift box and more.
Shop Stylish and Thoughtful Gifts for Father’s Day
Shop Stylish and Thoughtful Gifts for Father’s Day
36d ago

Standout Summer Essentials: Makeup, Jewelry, and More

TODAY style editor Bobbie Thomas joins Jenna Bush Hager and guest co-host Savannah Guthrie to share some standout summer essentials. Products include Laura Mercier makeup, Liz Fox Roseberry earring jackets and more.
Standout Summer Essentials: Makeup, Jewelry, and More
Standout Summer Essentials: Makeup, Jewelry, and More
36d ago

Shop Summer Styles and Exclusive Deals at DSW Starting at $15

Style expert Jasmine Snow joins TODAY to share a round-up of shoes, accessories and exclusive deals at DSW starting at $15 to step up your fashion game for summer. Products include Adidas sneakers, Mytagalongs crossbody bags and more.
Shop Summer Styles and Exclusive Deals at DSW Starting at $15
Shop Summer Styles and Exclusive Deals at DSW Starting at $15
42d ago

Take the Stress Out of Summer Travel With These Top Products

Sarah Eggenberger, senior editor-at-large at NewBeauty, joins TODAY to share the best products and packing hacks to take the stress out of summer travel. Products include a Calpak duffel backpack, compression packing containers, and Bombas compression socks.
Take the Stress Out of Summer Travel With These Top Products
Take the Stress Out of Summer Travel With These Top Products