selling point

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selling point

An aspect of a product or service that is stressed in advertising or marketing.

American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

sell′ing point`

a feature that appeals or is expected to appeal to prospective buyers.

[1920–25]

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Noun

selling point - a characteristic of something that is up for sale that makes it attractive to potential customers

point - a distinguishing or individuating characteristic; "he knows my bad points as well as my good points"

Translations

selling point

n (Comm) → caratteristica che fa vendere bene un prodotto (fig) (advantage) → vantaggio

Collins Italian Dictionary 1st Edition © HarperCollins Publishers 1995

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References in periodicals archive ?

My unique selling point has always been my ability to play with colours of different shades.

Without Acting Or Make-Up, The World Would Be Boring

"Tired of the frustrations, Kinyua who keeps nine dairy animals decided to change tack as he realised that he wasn't reaping from his agribusiness.He established his first milk selling point in Chuka three years ago, which proved successful with time, and with an overwhelming demand, he opened another selling point last year.

For more cash, I bypass co-op and sell my own milk

Along with Yulia's fresh-faced energy, they're the biggest selling point of this attraction.

ATTRACTION (12A)

The meeting on consensus fixed prices of various commodities and agreed that price lists would be visible at every selling point. The sellers' representatives requested the chair for justice as every seller is buyer and every seller hasa family to feed.

DPTC reviews prices of essentials

Saving the best argument for last, we have the selling point which made the .40 S&W America's most popular police handgun caliber for nearly a quarter century: compromise.

The compromise factor

"The aim of the dual contract is to get our best players staying and playing in Wales and therefore the management of those players has to be a huge selling point," said Wilson.

RACE HOTS UP FOR HALFPENNY; I hope he's thinking of us, says Blues coach as Scarlets wait in the wings

The reply by officers is that its unique selling point will be to give people the chance to socialise and hear the Welsh language being spoken.

Let's have English Language Centre

SELLING POINT: Expanded CFM's HVAC presence into the Western Slope, growing the business from the metro area to Utah's border.

2014 most powerful salespeople: this year's winners open up about developing leads, sealing deals and rebounding from rejection

selling point The lists of finalists across all categories proves how culturally vibrant our region is, with incredibly strong entrants from each area within the region.

Arts is a honey pot for visitors and tourists

Takaful players need to be very prudent on pricing and make sure they design their health solutions on Shari'ah concepts which can be a very strong selling point for consumers."

Takaful companies must build scale to expand reach

Weirdly, the BBC seems to have completely lost sight of the fact that the unique selling point of the series - its ONLY selling point, come to that - was the age of its coppers.