The Walt Disney Co.'s live-action remake of "Aladdin" crushed the competition at the box office, which included two new original R-rated films that opened as
counterprogramming to the family pic: The critically acclaimed teen comedy "Booksmart" and the horror movie "Brightburn."
The Walt Disney Co.'s live-action remake of Aladdin crushed the competition at the box office, which included two new original R-rated films that opened as
counterprogramming to the family pic: The critically acclaimed teen comedy Booksmart and the horror movie Brightburn.
Studios may yet figure out the next
counterprogramming trend to latch onto -- heck, the way documentaries are performing, maybe we'll even see a few studios taking a chance on a couple of those.
In a clever bit of
counterprogramming, Symphony Space in New York City scheduled its Judy Blume party for Super Bowl Sunday.
"It's what they call
counterprogramming and hopefully it's the holiday season when you go to the movies more than once and you have such a great time at Sisters that you think, 'Maybe I'll go and see Star Wars now'."
"It's what they call
counterprogramming and hopefully it's the holiday season when you go to the movies more than once and you have such a great time at Sisters that you think, 'Maybe I'll go and see Star Wars now'." Sisters was written by Paula Pell, who, like Fey, is a veteran of the long-running American sketch show, Saturday Night Live and has also worked alongside Judd Apatow on This Is 40.
Since most summer comedies are R-rated, they serve as cost-effective
counterprogramming to family-friendly tentpoles.
As
counterprogramming to awards-focused prestige titles, it offers January moviegoers some guilty-pleasure thrills and laughs, while falling way short of its potential on both the dramatic and the camp fronts.
and we've had a lot of success in
counterprogramming," said Cabana, svp, head of programming for H2.
* Also in January, Discovery Communications and The Joester-Loria Group signed Gramercy Products for a line of pet items for dogs tied to Animal Planet's "Puppy Bowl," an annual one-off special that serves as
counterprogramming to the Super Bowl.