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Las Cruces' KZIA to be picked up by El Paso cable system

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Las Cruces' KZIA to be picked up by El Paso cable system By Renee Ramirez El Paso Times Paragon Cable subscribers in El Paso soon will be able to watch Las Cruces' Channel 48-KZIA instead of cable Channel 11-KTTV out of Los Angeles. Kim Curlin, director of community affairs at Paragon, said the change is tentatively scheduled to begin March 30. "This is a tremendous breakthrough for us," Robert Muñoz, KZIA president and owner, said. Muñoz had said earlier that being carried on El Paso cable was vital to the station's longterm success. "It means we've now opened to all of the homes in El Paso that didn't receive us (before), particularly the West Side. It gives us the opportunity to compete with other local stations in El Paso," he said. Some homes on El Paso's East Side and in Juarez can receive the Las Cruces station without cable, but homes on the West Side need cable to receive the transmission. Paragon decided to pick up KZIA after a survey revealed 82.5 percent of respondents perferred programming on KZIA over KTTV. The questionnaire was sent to about 10,000 of Paragon's :90,000 cable subscribers. Slightly more than 20 percent of the 10,000 surveys were returned, said Henry King, the assistant director of the Bureau of Business and Economic Research at the University of Texas at El Paso, who conducted the survey. "That's more than we expected," he said. "That means people were very interested in this (survey).' King said he expected only 15 percent of the surveys to be returned. For Paragon to pick up KZIA, it had to drop a station on its lineup because the cable system is at its maximum capacity, John Neal, division president of Paragon Cable, said recently. Because of the duplication. law, Paragon Cable had to black out some of the Fox programming on KTTV, including "'The Simpsons,' "Married With Children" and "In Living Color." Those programs are Please see Cable / 2B
Article from 15 Mar 1991El Paso Times(El Paso, TX)
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