Jeffrey Anderson

Jeffrey Anderson is, as of August 2022, serving as the Chief Executive Officer at NCSoft West, overseeing NCSoft's gaming business in the Americas, EMEA, and Oceana regions. He was appointed to this position on July 28, 2021, replacing Dr. Songyee Yoon. As the head of NCSoft West, Mr. Anderson is in charge of the company's internal development at its first-party studio ArenaNet, publishing Aion, Blade & Soul, Fuser, Lineage II, Guild Wars 1, Guild Wars 2 and corporate operations of more than 400 employees in Aliso Viejo, Austin, Bellevue, London, and San Mateo. Under his leadership, the studio launched the third expansion pack for Guild Wars 2, entitled "End of Dragons," on February 28, 2022 as well as releasing the title on Steam.

Prior to that, he was the Senior Vice President and General Manager of Global Gaming at Hasbro, Inc.. In that role, he was responsible for driving Hasbro's portfolio of game brands (such as Monopoly, Risk, Cluedo, and Game of Life) with a portfolio value over $700 million in annual sales. In 2020, Wizards of the Coast announced that its Avalon Hill brands would be moved over to Hasbro and be overseen by the gaming group, including the relaunch of HeroQuest, the role-playing game.

Jeff has also served as both the Chief Strategy Officer and Executive Vice President at GSN Games, running Bingo Bash, GSN Casino, Wheel of Fortune Slots, Fresh Deck Poker, and many more. Likewise, he founded Quick Hit Inc., developers of online, flash sports games, and was Turbine Entertainment's President and CEO. Before Turbine, he was the Executive in Charge of Production for Origin Systems Inc. (a subsidiary of Electronic Arts). At Origin, Jeff was the Executive In Charge of Production who managed Lord British Productions and the “Ultima” franchise (UA, UO, UO2). Prior to that, he was Executive Director at the consumer products division of Viacom, Inc. In that role, he directly managed Paramount Pictures’ worldwide interactive licensing, merchandising, and business development. Before Viacom, he was Vice President of Operations at Mission Studios Corporation, a game developer. Jeff Anderson also practiced law at the firm of Holleb & Coff in Chicago, Illinois, where he concentrated in both intellectual property and corporate litigation.

Jeff graduated summa cum laude from the University of Illinois (B.A. 1989), and served on the Law Review at the University of Chicago Law School (J.D. 1992).