Live Nation for Brands

Announcing Russell Wallach, Global President of Live Nation Media and Sponsorship, joins the stage at the Skift Live Tourism Summit, presented by Live Nation. Concerts, festivals, sports, and cultural events are reshaping how people choose destinations, when they travel, and how cities compete for visitors. Russell will bring a firsthand view from inside the live entertainment industry on how that demand is created, and what it takes to convert it into lasting travel growth. More speakers to be announced soon. Apply to attend: https://hubs.li/Q04pRM9D0

Women have always planned around their periods. Libresse started planning around women. In partnership with AFAS Live, the brand is making free menstrual products available throughout the venue, helping ensure an unexpected period doesn't get in the way of a night fans have been looking forward to. More on the partnership here: https://lnkd.in/eK5KiZpy

The internet finally has a festival. For You Fest brings together the creators, communities and fandoms millions of people already spend time with every day through live podcasts, comedy, beauty, food, shopping and music. Featuring Tana Mongeau, Patrick Ta, DJ Trixie Mattel, Trisha Paytas, Caleb Hearon, Drew Afualo, Meg Stalter, and more, it's a weekend built for the chronically online. Read more in It's Better Live: https://lnkd.in/gHUUhqBa

Last year, fans traveled an estimated 40 billion miles for live music. That's roughly 83,000 trips to the moon. Live experiences have become one of the biggest reasons people book a trip. Travel companies have spent decades improving the booking journey. The next opportunity may be understanding the decision journey. Today we're announcing the inaugural Skift Live Tourism Summit, presented by Live Nation, bringing together leaders from travel, hospitality, aviation, destinations and live entertainment to explore how that shift is changing the future of travel. More here: https://lnkd.in/gt2KBVBC 

As fan preferences evolve, so do the menus at our venues and festivals around the world. On a night out, more fans are looking for the same kinds of choices they make everywhere else. More Nutrition is bringing that to Ziggo Dome and Pinkpop Festival with protein coffees, bars and sugar-free flavor drops for fans in the Netherlands. Congratulations to the teams at More Nutrition, Ziggo Dome and Live Nation Netherlands.

Marketers spend a lot of time understanding who people are. We wanted to understand who they become when they gather. So we analyzed nearly 300,000 fan responses and 27 million behavioral data points across 100 festivals in 15 countries. The research revealed just how differently fans experience live music from one festival to the next. We highlight the seven festivals that bring those differences to life. Read the latest from Kathleen Horan: https://lnkd.in/e8WBWtcv

150,000+ fans came to Governors Ball to see their favorite artists but left talking about much more than the setlist. A NYC subway-inspired Party Express from BeatBox. A minty silent disco from LISTERINE® Professional. DJ sets at the The Coca-Cola Company roller rink. Local food favorites through DoorDash. Ways to customize your look with PACSUN and Depop. Live music engages all five senses. The experiences that stay with fans often do, too. See how sight, sound, scent, taste and touch shaped some of the weekend's most memorable moments and what marketers can learn from them. https://lnkd.in/dpPwHcys

Streams, saves and shares have long helped artists understand how fans engage with their music. Now they can help unlock live experiences, too. Launching today with Role Model, Reserved identifies some of an artist's most engaged fans on Spotify and gives them access to purchase tickets during a dedicated presale window. Reserved was developed in partnership with Live Nation Entertainment and powered by Ticketmaster to turn fandom into live access. Learn more: https://lnkd.in/gFuYG2sZ