Don’t be a dodo or a sheep. Be an owl, say Atalay Atasu and Luk Van Wassenhove. Reflecting on how firms should react to evolving environment-related regulations, they advise them to proactively scan the landscape or risk becoming less competitive. The impact of the EU’s #WEEE legislation on the electrical and electronics industries demonstrate the need for companies to be competent as both market and political actors. And this applies equally to other industries. The EU’s Ecodesign for Sustainable Products Regulation passed in February bans the destruction of unsold apparel, clothing, accessories and footwear. The EU’s Biodiversity Strategy for 2030 to protect nature and reverse the degradation of ecosystems is in the works. As more regulations emerge, companies must mobilise their networks and resources, and proactively shape the agenda as early as possible. After all, it's better to be seated at the table than to be on the menu. Read more: https://lnkd.in/edUAXvuK INSEAD Sustainable Business Initiative | INSEAD Hoffmann Institute
