JLG Spotlights
Shining a Light on JLG Gold Standard Selection
Junior Library Guild (JLG) is excited to offer JLG Spotlights, a marketing initiative designed to give publisher partners targeted visibility within our network of school and public librarians and their patrons. While JLG remains committed to independent book selection, these promotional opportunities allow publishers to engage with our highly active customer base in ways that complement JLG’s trusted reputation.
Publisher Promotional Options:
* Small Press & Custom Packages Available: Mix and match to create your ideal campaign.
Poster Sponsorship
Your Brand on the Walls of 12,500+ Schools & Libraries
Be part of JLG’s most in-demand promotional opportunity - our beloved collection development posters, displayed in school and public libraries year-round. Each eye-catching, full-color poster features JLG’s recent Gold Standard selections and serves as both a reading checklist and ordering guide.
Sponsorship Opportunities:
- 3 campaigns per year: Spring (Mar-Jun), Fall (Jul-Oct), Winter (Nov-Feb)
- Audience tiers:
- Elementary Side 1
- Elementary Side 2
- Middle School
- High School
Publisher Benefits:
- Guaranteed visibility for multiple months in high-traffic reading spaces
- Brand placement next to trusted JLG recommendations
Visibility: Physical poster, 12,500+ schools/libraries
Pricing: starting at $2,000
EXCERPT FROM FULL POSTER.
Shipment Inserts
Put Your Promo in any of our 70+ Monthly Shipments Direct to Library Doors! Capture attention the moment it matters most-when your book arrives in a library’s hands!
With JLG’s Monthly Box Feature, publishers can insert branded printed materials into monthly shipments reaching thousands of school students and library patrons. From bookmarks and stickers to activity guides and author notes, your assets become part of the book unboxing experience. #UnboxJLG
Publisher Benefits:
- Print assets included with category shipment
- Spark #UnboxJLG social participation across library channels
- Leverage the trusted JLG brand to deepen engagement with selectors and readers
Reach: 175-2000+ customers, depending on category
Pricing: starting at $600
Advanced Reader Copy (ARC) Shipment Program
Get Your Titles into the Hands of Influential Readers and Buyers Before Release
Build buzz and influence early adoption with JLG’s semi-annual ARC shipments to our top library customers and book influencers. Participating titles gain pre-publication traction and benefit from organic social promotion via #UnboxJLG.
Publisher Benefits:
- Create early excitement among selectors and patrons
- Drive first-month circulation and reviews
- Leverage organic social traction from librarians and readers
Pricing:
- $650 Elementary | $200 Flyer
- $850 Middle/High School | $200 Flyer
Blog Sponsorship + Social Posts
Align Your Content with JLG’s Trusted Voice
Reach an engaged audience of public and K–12 librarians and educators through JLG’s official blog. Sponsor an original post written by a JLG Selector or supply a publisher-provided piece that highlights your titles, themes, or author in an authentic editorial format.
Sponsorship Options:
- Publisher-submitted content or JLG collaboration available
- Evergreen hosting on blog with archive access
Publisher Benefits:
- Editorial-style promotion with long shelf life
- SEO-optimized content with backlink potential
- Align with JLG’s reputation for quality recommendations
Pricing: Starting at $700
Social Media Spotlight
Present your title’s Journal Reviews
on JLG socials.
Opportunity: Custom social posts with your Gold Standard Selection’s professional review presented on JLGs social media featuring your title’s book cover and full text or verdict review details. Customer hashtags can be added.
Visibility: All JLG customers hashtags cn be added
Pricing: starting at $300
Virtual Author Talks & Book Discussions
Connect Authors with Classrooms and Communities Nationwide
Our most captivating offer! Create meaningful interactions with your authors through JLG’s moderated virtual events. These hour-long sessions can be live or pre-recorded and include themed discussions, Q&As, or sneak peeks. Hosted and archived on JLG’s platform for ongoing access.
Event Formats:
- Live Zoom or Streamed via JLG
- Q&A hosted by JLG staff
- On-demand access for continued reach
Publisher Benefits:
- Deepen connection with readers and selectors
- Showcase author/illustrator voice and personality
- Drive long-tail engagement via archived recordings
Ideal for launch campaigns, classroom book clubs, or topical issues.
Pricing: $1,200/hr
Conference Book Signing
Give your authors a high-visibility opportunity to showcase their talent, generate buzz, and drive discovery at a major national conference.
- 30-minute aligning at JLG booth
- Q&A with author, recorded by JLG
- Advance social media announcements
- Pre-show marketing and on-site signage driving traffic
Pricing: starting at $1,200
* Small Press & Custom Packages Available: Mix and match to create your ideal campaign.
