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The Rise Of The Blue-Chip Tortilla Chip
Thanks to a push from Joe Rogan, Tucker Carlson and an army of MAHA influencers, Ancient Crunch sells 500,000 bags of its $13 seed-oil-free Masa chips every month. Having launched a potato version last year and with a popcorn line on the way, the founders hope to build the LVMH of healthy snack foods.
Forbes Staff
Money & Markets
Forbes Vetted

The Best Portable ACs Of 2026: 5 Units Proven To Stand Up To Heatwaves
Home & Kitchen Editor
andFran Sales,
Commerce Writer

I Talked To Dietitians To Find The Best Protein Powders Of 2026
Gear Editor
andBrinda Ayer,
Forbes Staff

Oura Ring 5 Launch: Preorder Its Thinnest And Most Intelligent Smart Ring
Tech & Electronics Editor
Education

Forbes’ Top 25 Public Colleges
ByFiona Riley,
Contributor

In Ohio, A Proposal For School Voucher Transparency
ByPeter Greene,
Senior Contributor
Lifestyle

"One Journey, One Ticket"—The EU Unveils Cross-Border Train Travel Plan
Crossing Europe by train is often a booking nightmare. The EU wants one ticket and full passenger rights across borders, in the hope that more people will choose rail and carbon emissions will fall.
ByAlex Ledsom,
Senior Contributor
Forbes Featured
Healthcare
Innovation
News Break
“If you really enjoy what you do, the money’s going to show up.”
Billionaire Updates
Son has a net worth of $92.90B, which increased by $4.77B in the last day.

Masayoshi Son
Real Time Net Worth as of 6/1/2026
Lee is South Korea's richest person with a net worth of $34 billion.

Jay Y. Lee
Real Time Net Worth as of 6/1/2026
LIVE POLL
4 Responses
What's a better use of several thousand dollars?
Reviews

Best Automatic Litter Boxes 2026: These 3 Models Won Over My Cats
Director, Commerce Strategy & Optimization
andClaire Epting,
Updates Writer

Explore The Forbes 30 Under 30 Asia 2026
Editorial Director
Careers

How Employers And Workers Can Prevent An Unemployment Crisis
Writer
andCareers,
Forbes Staff

Fewer Entry-Level Jobs? Here’s How Grads Can Stand Out
Writer
andCareers,
Forbes Staff

5 Signs A Leader On Your Team Needs Executive Coaching
ByMark Murphy,
Senior Contributor

























































