the kind, grade, or make of a product or service, as indicated by a stamp, trademark, or the like.
the best brand of coffee.
a mark made by burning or otherwise, to indicate kind, grade, make, ownership, etc.
a mark formerly put upon criminals with a hot iron.
any mark of disgrace; stigma.
a kind or variety of something distinguished by some distinctive characteristic.
The movie was filled with slapstick—a brand of humor he did not find funny.
a set of distinctive characteristics that establish a recognizable image or identity for a person or thing.
Building your personal brand will positively impact your career.
a burning or partly burned piece of wood.
Archaic. a sword.
to label or mark with or as if with a brand.
to mark with disgrace or infamy; stigmatize.
to impress indelibly.
The plane crash was branded on her mind.
to give a brand name to.
branded merchandise.
to promote as a brand or brand name.
Oscar, 1920–2016, U.S. folk singer, born in Canada.
a male given name.
a particular product or a characteristic that serves to identify a particular product
a trade name or trademark
a particular kind or variety
he had his own brand of humour
an identifying mark made, usually by burning, on the skin of animals or (formerly) slaves or criminals, esp as a proof of ownership
an iron heated and used for branding animals, etc
a mark of disgrace or infamy; stigma
he bore the brand of a coward
a burning or burnt piece of wood, as in a fire
archaic
a flaming torch
a sword
a fungal disease of garden plants characterized by brown spots on the leaves, caused by the rust fungus Puccinia arenariae
to label, burn, or mark with or as with a brand
to place indelibly in the memory
the scene of slaughter was branded in their minds
to denounce; stigmatize
they branded him a traitor
to give a product a distinctive identity by means of characteristic design, packaging, etc
First recorded before 950; Middle English, Old English: “burning, a burning piece of wood, torch, sword”; cognate with Dutch brand, German Brand, Old Norse brandr; akin to burn 1
If your friend buys her jeans based on the brand, it means that the name on the label of her pants is very important to her. A brand is a product name. The cereal aisle at the grocery store is a good place to see how many different brands there are of the same product. A company name, or the name it invents for a particular item or service, is a brand. Another kind of brand is the verb that means to mark or name something in a negative way. If you brand your classmate as a bully, you accuse him of bullying and expose his behavior to other people.
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Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
The operator of the Tiger brand has reportedly denied any responsibility.
From Barron's ● Jul. 17, 2026
MoLo Solutions, Panther Premium Logistics and ArcBest Technologies will operate under the ArcBest brand effective Aug. 1, the company said Thursday.
From The Wall Street Journal ● Jul. 16, 2026
After leaving Brewdog, Watt launched a new beer brand, Second Best, offering nearly 20% of shares to people who lost money after investing in Equity for Punks.
From BBC ● Jul. 15, 2026
The company said that during the quarter, it recorded $2 billion in noncash goodwill and brand impairment charges “primarily triggered by a sustained decline in the company’s share price and market capitalization.”
From MarketWatch ● Jul. 15, 2026
Ayanna was on the verge of tears, and, seeing the brand flies pressing against Nyame’s forehead, I could understand why.
From "Tristan Strong Punches a Hole in the Sky" by Kwame Mbalia
In Germany, inflation slowed thanks especially to a cut in fuel duty introduced to combat rising prices amid the war, Destatis head Ruth Brand said.
From Barron's ● Jun. 30, 2026
The couple will follow that epic with Destin Daniel Cretton’s “Spider-Man: Brand New Day,” which premieres July 31.
From Los Angeles Times ● Jun. 16, 2026
She decided to forfeit her 20-year career as a technical designer in the apparel industry after clothing company Lucky Brand eliminated her job during the pandemic.
From MarketWatch ● Jun. 16, 2026
Ibrahim, who was initially known on stage as Dollar Brand, changed his name after converting to Islam in the late 1960s.
From BBC ● Jun. 15, 2026
Brand and Cooke would have hated me and would have eventually driven me from the job had I “told” on them.
From "Black Boy" by Richard Wright
However, some unofficial brands have benefited from Fifa trying to make sure fans see less of them, such as the Levi's logo outside the Levi's stadium in San Francisco being covered up.
From BBC ● Jul. 16, 2026
Some popular drinks brands contain more caffeine than two cups of coffee or four cans of cola.
From BBC ● Jul. 16, 2026
Watch as an aristocratic English estate becomes the battleground where Chinese automaker BYD takes on the world’s most prestigious car brands.
From The Wall Street Journal ● Jul. 16, 2026
Corrections & Amplifications McLaren was among the prestige auto brands on display at the Goodwood Festival of Speed.
From The Wall Street Journal ● Jul. 15, 2026
They and others came shortly, and they stayed throughout the night to see that the burning brands were not blown onto the roof of the cabin.
From "Across Five Aprils" by Irene Hunt
Erewhon has its own branded 16-ounce bottled organic coconut water for $11, or you can purchase a 16-ounce bottle of Harmless Harvest for $5.49.
From Los Angeles Times ● Jul. 11, 2026
A nearby store is smaller, with a single coffee pot and a tiny selection of branded items like Styrofoam coolers and tube socks.
From The Wall Street Journal ● Jul. 9, 2026
Last week, Sony announced it would stop manufacturing discs for all new PlayStation games released after January 2028, making its branded digital storefront the default retail outpost for all console owners going forward.
From Slate ● Jul. 7, 2026
It would not have exclusive access to the space and it would not be branded as a BBC studio, as other organisations could use it, for exhibitions, film-screenings or other cultural events.
From BBC ● Jul. 1, 2026
Sociologist Devah Pager explains that those sent to prison “are institutionally branded as a particular class of individuals” with major implications for their place and status in society.
From "The New Jim Crow" by Michelle Alexander
She has held onto power despite Maine’s blue tilt in large part by branding herself as an independent, and by highlighting her support for healthcare and abortion rights.
From Salon ● Jul. 14, 2026
The tournament was a phenomenal branding opportunity for the startup, which aspires to move beyond sports to offer bets on news events, finance and technology.
From The Wall Street Journal ● Jul. 12, 2026
Under the proposals, packging would need to be bland, with limits on what imagery and branding could be used.
From BBC ● Jul. 10, 2026
Known, an AI-driven dating app, has their branding plastered on a store front in the Marina District in San Francisco.
From Los Angeles Times ● Jun. 28, 2026
A second man stuck two branding irons into the metal basket to heat them up.
From "Chains" by Laurie Halse Anderson
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
