makeup
She's The Birthday
All That Glitters Is Olandria's Gilded Birthday Makeup
The Love Island star is giving us peak summer, sparkly glam.
By Annie Blay-Tettey
LEARN YOUR LINES
The Best Liquid Eyeliners for Wings, Cat Eyes, and Everything in Between
Only clean, crisp lines ahead.
By Christa Joanna Lee and Jailynn Taylor
Makeup
Does the New Marc Jacobs Beauty Live Up to the Original? 5 OG Fans Put It to the Test
We thought nothing could beat our beloved Highliner. Then we got our hands on the designer's new formulas.
By Sophia Panych
Interview
How Painted by Esther Helped a New Generation Become Blush Obsessed
An interview with the woman who’s made it her mission to bring back draping while keeping Black women at the center of the conversation.
By Susan Akyeampong
Blue Pugh
Florence Pugh's Turquoise Eyeliner Is the Summer Makeup Trend to Watch
And we know exactly which one she's wearing.
By Marci Robin
The Scenario
The Details of Rosalía's One-Product ‘Euphoria’ Makeup
In Euphoria episode 7, we get a lot more of Rosalía's character, Magick. Makeup artist Donni Davy breaks down her unapologetic beauty look.
By Kirbie Johnson
BLUSH TO JUDGEMENT
Why TikTok Can’t Stop Fighting About “Transitional Blush”
Two makeup artists are at the center of a social media-driven conversation about who owns and profits from viral trends.
By Kara Nesvig
BEAUTY NEWS
E.L.F. Cosmetics Is Lowering Prices After Tariff-Induced Increases
The company's experiment with dropping Halo Glow from $18 to $14 has been a success.
By Kara Nesvig
Allure Beauty Box
This Setting Spray Always Gives Me the Prettiest Glow
I love a dewy finish.
By Sarah Kinonen
Makeup
Summer 2026’s Biggest Makeup Trends Are Edgy and Unbothered
Smudgy liner, shellac lip gloss, and sparkly lids go well with a vodka soda and a backstage pass.
By Loren Savini
Return of the Marc
Marc Jacobs Beauty Isn't Back
Relaunch? What are you talking about? This is a new brand that has never existed before.
By Marci Robin
Makeup
Irritated Eyes? Tiny Mites Living in Your Lashes Could Be Why
Irritated eyes can sometimes be caused by tiny eyelash mites (Demodex). Here’s how to spot the symptoms, what they look like, and how to treat them.
By Annie Blay-Tettey
Makeup
A Zillennial Ode to the 2010s Smoky Eye
The era of beauty YouTube, the Naked palette, and peak teen-drama television can’t be replicated.
By Bryce Jones
Best of Beauty
The 30 Best Beauty Tips Allure Editors Have Ever Gotten
Why you should get your brows done before a Botox appointment and more good advice.
By Allure Editors
FOREVER MARILYN
8 Surprising Facts About Marilyn Monroe’s Beauty Routine
Chanel No. 5 wasn’t her only signature scent.
By Kara Nesvig
Allure Beauty Box
This Anastasia Beverly Hills Tool Is the Reason My Brows Look So Good
Never underestimate the power of a good brow brush.
By Sarah Kinonen
Allure Beauty Box
2016 Makeup Is Back, and the Anastasia Beverly Hills Dipbrow Pomade Is Proof
And it’s in this month’s Allure Beauty Box.
By Sarah Kinonen
SPARKLE, RITA, SPARKLE!
Rita Ora Just Found a New Way to Wear Body Glitter
Her eyes are literally sparkling.
By Kara Nesvig
MOTHER KNOWS BEST
11 Best Pat McGrath Products to Get the Runway Look at Home
Mother always delivers.
By Jailynn Taylor
Eyes
Where to Spend vs. Save Time in Your Makeup Routine, According to Experts
Maximize every minute with simple tips from the pros.
By Kara Nesvig