Skip to main content

makeup

She's The Birthday

All That Glitters Is Olandria's Gilded Birthday Makeup

The Love Island star is giving us peak summer, sparkly glam.
LEARN YOUR LINES

The Best Liquid Eyeliners for Wings, Cat Eyes, and Everything in Between

Only clean, crisp lines ahead.
Makeup

Does the New Marc Jacobs Beauty Live Up to the Original? 5 OG Fans Put It to the Test

We thought nothing could beat our beloved Highliner. Then we got our hands on the designer's new formulas.
Interview

How Painted by Esther Helped a New Generation Become Blush Obsessed

An interview with the woman who’s made it her mission to bring back draping while keeping Black women at the center of the conversation.
Blue Pugh

Florence Pugh's Turquoise Eyeliner Is the Summer Makeup Trend to Watch

And we know exactly which one she's wearing.
The Scenario

The Details of Rosalía's One-Product ‘Euphoria’ Makeup

In Euphoria episode 7, we get a lot more of Rosalía's character, Magick. Makeup artist Donni Davy breaks down her unapologetic beauty look.
BLUSH TO JUDGEMENT

Why TikTok Can’t Stop Fighting About “Transitional Blush”

Two makeup artists are at the center of a social media-driven conversation about who owns and profits from viral trends.
BEAUTY NEWS

E.L.F. Cosmetics Is Lowering Prices After Tariff-Induced Increases

The company's experiment with dropping Halo Glow from $18 to $14 has been a success.
Allure Beauty Box

This Setting Spray Always Gives Me the Prettiest Glow

I love a dewy finish.
Makeup

Summer 2026’s Biggest Makeup Trends Are Edgy and Unbothered

Smudgy liner, shellac lip gloss, and sparkly lids go well with a vodka soda and a backstage pass.
Return of the Marc

Marc Jacobs Beauty Isn't Back

Relaunch? What are you talking about? This is a new brand that has never existed before.
Makeup

Irritated Eyes? Tiny Mites Living in Your Lashes Could Be Why

Irritated eyes can sometimes be caused by tiny eyelash mites (Demodex). Here’s how to spot the symptoms, what they look like, and how to treat them.
Makeup

A Zillennial Ode to the 2010s Smoky Eye

The era of beauty YouTube, the Naked palette, and peak teen-drama television can’t be replicated.
Best of Beauty

The 30 Best Beauty Tips Allure Editors Have Ever Gotten

Why you should get your brows done before a Botox appointment and more good advice.  
FOREVER MARILYN

8 Surprising Facts About Marilyn Monroe’s Beauty Routine

Chanel No. 5 wasn’t her only signature scent.
Allure Beauty Box

This Anastasia Beverly Hills Tool Is the Reason My Brows Look So Good

Never underestimate the power of a good brow brush.
Allure Beauty Box

2016 Makeup Is Back, and the Anastasia Beverly Hills Dipbrow Pomade Is Proof

And it’s in this month’s Allure Beauty Box.
SPARKLE, RITA, SPARKLE!

Rita Ora Just Found a New Way to Wear Body Glitter

Her eyes are literally sparkling.
MOTHER KNOWS BEST

11 Best Pat McGrath Products to Get the Runway Look at Home

Mother always delivers.
Eyes

Where to Spend vs. Save Time in Your Makeup Routine, According to Experts

Maximize every minute with simple tips from the pros.