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Coronavirus: Holiday firm 'could not survive' outbreak

Amy Woodfield

BBC News

The "catastrophic effect" of the coronavirus outbreak has forced a coach holiday company to cease trading.

Nova Tours, based in Chesterfield, was established in 1988 and organised holidays across the UK.

Managing director David Sheriff said the business "got a few things wrong" when the travel ban first came into force in March.

Coach by the Devon coast
Getty Images

He said: "We could never have imagined what was about to unfold. Had we have known, we would have acted differently."

Mr Sheriff said Nova Tours was "inundated" with panic cancellations at the start of the outbreak with about 40% of bookings for the year cancelled.

The company had to issue "huge amounts" of refunds and gift vouchers, which had a "catastrophic effect" on the business.

Mr Sheriff said the "final nail" was the company being down 100% on new bookings.

"The reality is we are a small business and in the end we could not survive Covid-19," he said.