Design Principles

Learn about design principles and see how they can be applied from architecture to product design.

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Axis Axis is the most basic and most common organizing principle. Simply stated, axis is an imaginary line that is used to organize a group of elements in a design. In diagrams, axis is represented as a dashed line.

Symmetry Symmetry is when elements are arranged in the same way on both sides of an axis. Perfect symmetry is when elements are mirrored over the axis and exactly the same on both sides.

Hierarchy Hierarchy is when an element appears more important in comparison to other elements in a design.

Rhythm Rhythm is the movement created by a repeated pattern of forms.