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Professional Programs at Cronkite
The Cronkite School’s nationally acclaimed “teaching hospital” model of education offers students real-world training in live newsroom environments under the supervision of top professional journalists.
Reaches 1.9 million households on three television channels and serves as a journalistic “teaching hospital” for students at the Cronkite School. The station also is a test bed for news industry innovation and experimentation while providing critical content to news consumers.
“Nothing could have prepared me more for my work at CNN than the Cronkite School. Cronkite truly prepared me for the many lenses a journalist must look through when working on international news stories.”
Recognized as one of the country’s best student newscasts, Cronkite News puts students to work in a state-of-the-art broadcast studio under the supervision of veteran journalists. The weekday newscast reaches 1.9 million households on Arizona PBS and is one of the only collegiate productions to air in a prime-time slot.
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“The stories and important issues covered at Cronkite News were the same I encountered after graduation. Nowhere else will better prepare you for the world of professional journalism.”
Students work as multimedia reporters covering important stories across the state of Arizona, producing text, videos, photos and graphics for online and broadcast media outlets. Students work in a state-of-the-art newsroom in the nation’s sixth-largest city under the direction of veteran journalists and news editors.
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“Working in the Phoenix bureau meant covering hot issues like voting rights and immigration reform and getting to cover the 2012 Democratic National Convention.”
Students spend a semester in the nation’s capital, reporting across the city – from the halls of Congress to the steps of the Supreme Court – for Cronkite News. Students work across platforms, covering daily breaking news and investigative stories from a cutting-edge newsroom under the supervision of a veteran political journalist.
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“Every class shaped me to be the reporter that I am today, but it wasn’t until I experienced the Washington bureau that I learned to be more aggressive and efficient. I got a job a month after it ended.”
From a cutting-edge multimedia studio, students serve as Web producers and multimedia specialists for Cronkite News, managing social media, analyzing audience metrics and optimizing stories for search engines. Students are directed by a digital media innovator and professional journalist.
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“The bureau allowed me to jump into the new age of journalism by experimenting with new storytelling tools and media formats. This grasp of knowledge helped pave the way to my job as data visualizer for KNXV-ABC15.”
Students spend a semester in the nation’s second-largest city, reporting on professional and collegiate sports for Cronkite News and other professional media outlets. Students use the latest digital and broadcast tools to create cutting-edge multimedia sports stories, working under an experienced sports broadcast professional.
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“Working at the Cronkite Sports Bureau in LA allowed me to work with professionals in the field and gave me experience that I wouldn't be able to get anywhere else on the college level.”
In the heart of the nation’s fifth-largest city, students cover four major professional sports leagues, college bowl games, spring training and many other signature sporting events. Students produce digital and broadcast stories for Cronkite News and media outlets such as Sports Illustrated and MLB.com.
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“The Cronkite School challenged me to learn all aspects of storytelling, which in turn helped me work for NBC.”
Bilingual students work with professionals to create digital content for the Cronkite Noticias website, which serves Spanish-speaking audiences in Arizona. Students also may contribute to a Spanish-language newscast focusing on important Latino community and statewide issues that airs on UniMás.
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“I always wanted to inform the Latino community in their own language. Cronkite News not only allowed me to do this but it exposed me to the concerns and problems they were facing, and it was then that I realized that this was what I really wanted to do.”
Students cover important immigration and border issues in English and Spanish for Cronkite News under the guidance of two award-winning professional borderlands journalists. The program is based in a state-of-the-art newsroom from which students travel across the region for their reports.
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“The Borderlands Initiative has made a huge impact on my investigative reporting and my ability to understand different cultures.”
Cronkite students collaborate with computer engineering, design and business students to create cutting-edge media products, including mobile apps, news games and interactive websites, for media companies and other organizations. Students present their ventures to local investors and experienced entrepreneurs.
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“Through the NMIL, I learned to be a project manager, amateur coder and designer, financial adviser, bookkeeper all at once — essentially an entire business major's curriculum and beyond thrown into one class.”
Students work in the country’s only university-based newsroom that produces daily business coverage for regional and national media outlets. Students receive experience and training in the growing field of digital and broadcast business journalism under the supervision of a veteran professional business editor.
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“My semester in the Reynolds Business Bureau was the best of my college career. I covered stories that were interesting to me and some even received national attention.”
Carnegie-Knight News21 brings the nation’s most talented journalism students to the Cronkite School to investigate issues of national significance. Students spend the summer traveling the country, reporting and producing in-depth multimedia stories under the direction of Pulitzer Prize-winning journalists.
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“News21 is a rare opportunity to work collaboratively with some of the nation's top journalism students while being guided by a great lineup of editors.”
Students work for a public relations agency based in the Cronkite School, producing communications campaigns and strategies for clients. The lab offers experiences in all aspects of PR, including event planning and promotion, reputation management, crisis communications and social media campaign development.
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“The PR Lab gave me unparalleled access to the resources that ultimately helped pave the way to my acceptance of a position with The Walt Disney Company just two months after graduation.”
The Digital Audiences Lab is a first-of-its-kind professional immersion program, where students harness digital strategy, social media, SEO, analytics and more to grow and engage audiences for real clients.
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“Students in the Digital Audiences Lab get the skills to grow and engage audiences, plus innovation and leadership experience that expands their career possibilities.”
Students in the Sports Knowledge Lab, which is part of ASU’s Global Sport Institute and the Cronkite School, learn how to connect people to the power of sport by translating and amplifying complex sports research to broad, global audiences. Content includes long-form writing, documentaries, articles, newsletters, data visualization and podcasts.
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“This innovative approach will use the unifying power of sport to make a positive impact in the world.”

The Gold Standard of Journalism Education
Cronkite students participate in more than 500 internships across the country every year.
Nearly all Cronkite freshmen are awarded university merit scholarships.
The Cronkite School “is truly unique. There’s nothing like it in America today.” — Bob Schieffer, former host, “Face the Nation”
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Cronkite News and Events
Cronkite School Initiative Receives Gift from Organization of craigslist Founder
Recent Cronkite Graduate Wins Top Student Award in Society of Environmental Journalists' Competition
Arizona PBS, Cronkite School nominated for 39 Emmy and Student Production Awards
Award-Winning Journalist Stephanie Sy Named Anchor of Cronkite School-Based PBS NewsHour West
Students at Cronkite School Dominate Competition in National Native Media Awards
New Book Captures Rise of Women Leaders in News
Public Relations Specialist Joins Cronkite School, Arizona PBS, as Director of Communications
July 14, 2019: Sports Broadcast Boot Camp is a two-week residential summer boot camp for high school students interested in exploring sports journalism.
August 18, 2019: Join Cronkite Dean Christopher Callahan, faculty and staff for the school's annual welcome event. The event includes a light lunch. Families are welcome to attend.

Degrees at Cronkite
With more than a dozen degree options and customizations, the Cronkite School prepares students for the media jobs of today and tomorrow. Cronkite offers bachelor’s and master’s degrees in journalism as well as degrees in sports journalism. Students also can combine a study of journalism with another discipline, such as meteorology or sustainability. All Cronkite degree programs offer students hands-on, expert instruction from world-class media scholars and award-winning journalists. Explore Cronkite’s degree programs today.

Supporters of the Cronkite School include alumni, parents, foundations, media organizations and the journalism community. Discover how Campaign ASU 2020 will fuel discovery, champion student success and enrich the community.
Check out where Cronkite School alumni are working by using the LinkedIn alumni tool. It’s easy to search alumni by title, keyword or company.