Our Data
Transforming data into actionable insights is our passion
Diverse Sources
SimilarWeb is recognized as the industry standard in market intelligence, with the world’s greatest database of digital behavior. Thousands of leading companies across many industries, including Walmart, eBay, Procter & Gamble, and Booking.com, rely on SimilarWeb to understand, track and grow their digital market share.
Our approach to data is guided by the principle of “methodological pluralism” – a tenet in the philosophy of science that all methodologies have strengths and weakness, and the best approach to “triangulating the truth” is to use multiple algorithms and data sources, with the goal of merging their strengths and canceling their weaknesses. This unique, multidimensional data collection approach is the foundation of our entire business.
We leverage hundreds of sources which we categorize into 4 distinct groups:
1. Global Panel Data from hundreds of millions of desktop/mobile devices
2. Global ISP Data from partners with millions of subscribers
3. Public Data Sources from over a billion sites and app pages every month
4. Direct Measurement Data from hundreds of thousands of sites and apps
World’s Largest Panel
SimilarWeb’s Global Panel Data is derived from our consumer product based panel and our partners. We have a dedicated product team at SimilarWeb that is responsible for building and partnering with hundreds of high value consumer products that make up the panel.
What makes our Global Panel so robust?
1. The products are highly valuable to consumers which makes the panel sticky with high user retention.
2. The products are used across diverse audiences, which is important for maintaining a representative panel.
3. The products offer an exceptional user experience without cluttering the user with advertisements.
4. We never incentivize our users to download or use our products, thereby eliminating certain biases.
As users benefit from the products, they contribute to the panel, seamlessly and anonymously. Our products are installed on hundreds of millions of global devices and that number continues to grow. Our global panel covers 220+ countries and territories, making it the largest and most diverse panel in the industry.
Data Transformation
Once we have collected volumes of raw data, we process the data by sorting and structuring the raw data, cleaning and removing any irregularities, and enriching the data to make order out of chaos.
Lastly, using Direct Measurement Data and best-in-class modeling, calibration, machine learning, and estimation algorithms developed by our team of leading data scientists and mathematicians, SimilarWeb is able to transform the data into intelligent estimations across all sites and apps for all geographies.
Delivering Our Insights
We bring the data to life through data visualization. This is critical for delivering SimilarWeb’s market intelligence insights in a way that makes them accessible, digestible and actionable.
Our customers access SimilarWeb insights via three primary means: SimilarWeb PRO, SimilarWeb Digital Insights, and SimilarWeb API, which are designed by experts to get you the right insights at the right time to help you win your market.
