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Google Analytics
Google Analytics 360
Perfect for...
Individuals and small to medium-sized companies
Larger enterprises who need it all
Multiple data collection options across websites, apps, and internet-connected devices
Data access via mobile app, API, email notifications, and more
Advanced site and app reporting and segmentation (including real-time and user-centric reporting)
Native data onboarding integrations with...
AdWords, AdSense, Search Console (formerly Webmaster Tools), and DoubleClick AdExchange
AdWords, AdSense, Search Console (formerly Webmaster Tools), DoubleClick AdExchange, DoubleClick Bid Manager, DoubleClick Campaign Manager, DoubleClick for Publishers, and DoubleClick Search
Native remarketing integrations with...
AdWords and the Google Display Network
Integration with Google BigQuery
N/A
Salesforce Sales Cloud Integration
N/A
Funnel reporting
Basic
Advanced, customizable funnel reporting
Attribution modeling
Basic
Advanced, including data-driven model
Cross-property roll-up reporting
N/A
Number of views per web property
Max 200
Max 400
Custom dimensions and metrics per property
20 custom dimensions and metrics
200 custom dimensions and metrics
Data freshness
Not guaranteed
Guaranteed 4 hours under SLA (usually faster)
Unlimited data
N/A
Unsampled reporting
N/A
Access to raw data
N/A
User and account administration
Implementation services
N/A
Support and services
Self-service Help Center and community forums
Enterprise-level service, support, and SLAs
Payment options
Free
Invoiced monthly
Multiple data collection options across websites, apps, and internet-connected devices
Data access via mobile app, API, email notifications, and more
Advanced site and app reporting and segmentation (including real-time and user-centric reporting)
Native data onboarding integrations with...
AdWords, AdSense, Search Console (formerly Webmaster Tools), and DoubleClick AdExchange
Native remarketing integrations with...
AdWords and the Google Display Network
Integration with Google BigQuery
N/A
Salesforce Sales Cloud Integration
N/A
Funnel reporting
Basic
Attribution modeling
Basic
Cross-property roll-up reporting
N/A
Number of views per web property
Max 200
Custom dimensions and metrics per property
20 custom dimensions and metrics
Data freshness
Not guaranteed
Unlimited data
N/A
Unsampled reporting
N/A
Access to raw data
N/A
User and account administration
Implementation services
N/A
Support and services
Self-service Help Center and community forums
Payment options
Free
Multiple data collection options across websites, apps, and internet-connected devices
Data access via mobile app, API, email notifications, and more
Advanced site and app reporting and segmentation (including real-time and user-centric reporting)
Native data onboarding integrations with...
AdWords, AdSense, Search Console (formerly Webmaster Tools), DoubleClick AdExchange, DoubleClick Bid Manager, DoubleClick Campaign Manager, DoubleClick for Publishers, and DoubleClick Search
Native remarketing integrations with...
AdWords, the Google Display Network, and DoubleClick Bid Manager
Integration with Google BigQuery
Salesforce Sales Cloud Integration
Funnel reporting
Advanced, customizable funnel reporting
Attribution modeling
Advanced, including data-driven model
Cross-property roll-up reporting
Number of views per web property
Max 400
Custom dimensions and metrics per property
200 custom dimensions and metrics
Data freshness
Guaranteed 4 hours under SLA (usually faster)
Unlimited data
Unsampled reporting
Access to raw data
User and account administration
Implementation services
Support and services
Enterprise-level service, support, and SLAs
Payment options
Invoiced monthly