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At 20 years of age, Lino Dainese and some friends went to London on a Vespa. It was then that he saw "ton up bikes" whose riders wore the first sets of leathers. Back in Italy, he decided to dedicate himself to designing and manufacturing protection for motorbike riders.
At 20 years of age, Lino Dainese and some friends went to London on a Vespa. It was then that he saw "ton up bikes" whose riders wore the first sets of leathers. Back in Italy, he decided to dedicate himself to designing and manufacturing protection for motorbike riders.
1971
The first drafts of the company logo were designed. The first logo featured a speed demon as a symbol of dynamism and rebellion.
The first drafts of the company logo were designed. The first logo featured a speed demon as a symbol of dynamism and rebellion.
1972
Dainese was founded in Molvena (Vicenza), Italy. The first article Dainese produced was a pair of motocross trousers.
Dainese was founded in Molvena (Vicenza), Italy. The first article Dainese produced was a pair of motocross trousers.
1974
Dainese introduces new cutting techniques for articles in cowhide with elastic inserts for improved comfort. It was also the year in which technical sponsorship took off for the first time. Dieter Braun became the first Dainese rider in the World Championship Series.
Dainese introduces new cutting techniques for articles in cowhide with elastic inserts for improved comfort. It was also the year in which technical sponsorship took off for the first time. Dieter Braun became the first Dainese rider in the World Championship Series.
1978
The collaboration with Barry Sheene led to the creation of the first back protector designed by Marc Sadler.
The collaboration with Barry Sheene led to the creation of the first back protector designed by Marc Sadler.
1980
Dainese began making gloves.
Dainese began making gloves.
1981
The style of riding was changing. Riders leaned their bikes more and more, trailing their knees on the track. Dainese tested the first knee sliders with the leading rider, Kenny Roberts. The first products were known as “porcupines” because of the soft cylinders that protruded from a special base (applied to the suit’s knee) when the leg was bent.
The style of riding was changing. Riders leaned their bikes more and more, trailing their knees on the track. Dainese tested the first knee sliders with the leading rider, Kenny Roberts. The first products were known as “porcupines” because of the soft cylinders that protruded from a special base (applied to the suit’s knee) when the leg was bent.
1981
With the participation of 5-time champion Toni Mang, racing suit ergonomics were revolutionised. Until then, all such suits had been manufactured with the rider's upright stance used as the baseline. Dainese decided to design suits that matched the rider's shape when in the saddle. This radically improved both the comfort and the efficiency of the protection provided during races.
With the participation of 5-time champion Toni Mang, racing suit ergonomics were revolutionised. Until then, all such suits had been manufactured with the rider's upright stance used as the baseline. Dainese decided to design suits that matched the rider's shape when in the saddle. This radically improved both the comfort and the efficiency of the protection provided during races.
1982
The concept of composite protection takes off. This protector has a soft base and a rigid shell that allows it to absorb and dispel the force of an impact.
The concept of composite protection takes off. This protector has a soft base and a rigid shell that allows it to absorb and dispel the force of an impact.
1982
The knee sliders evolve into a rounder shape to reduce friction with the track surface.
The knee sliders evolve into a rounder shape to reduce friction with the track surface.
1983
Freddie Spencer successfully tested the first Dainese back protector known as Aragosta (lobster) in a fall at the Kyalami track in South Africa where he hit the dangerous curb stones during test laps.
Freddie Spencer successfully tested the first Dainese back protector known as Aragosta (lobster) in a fall at the Kyalami track in South Africa where he hit the dangerous curb stones during test laps.
1983
Back protectors, which up to that time were used only on the track, became available to the general public.
Back protectors, which up to that time were used only on the track, became available to the general public.
1985
Knee sliders evolved further to reach their present shape.
Knee sliders evolved further to reach their present shape.
1985
Collaboration began with Doctor Costa's Mobile Clinic.
Collaboration began with Doctor Costa's Mobile Clinic.
1988
Dainese introduced a brand new concept for professional racing suits: the aerodynamic hump.
Dainese introduced a brand new concept for professional racing suits: the aerodynamic hump.
1991
The first metal sliders for boots appeared.
The first metal sliders for boots appeared.
1993
The Dainese Technology Centre (D-Tec®) is created, an R&D; technical centre for the study of protective technology and the development of products for the market.
The Dainese Technology Centre (D-Tec®) is created, an R&D; technical centre for the study of protective technology and the development of products for the market.
1994
The No Impact division was formed to bring Dainese know-how to other sports: MTB, snowboarding and Alpine skiing.
The No Impact division was formed to bring Dainese know-how to other sports: MTB, snowboarding and Alpine skiing.
1994
Kristian Ghedina, Deborah Compagnoni and the Valanga Azzurra team used Dainese protective gear for the first time in the World Cup. This also marked the introduction of the back protector in the world of winter sports.
Kristian Ghedina, Deborah Compagnoni and the Valanga Azzurra team used Dainese protective gear for the first time in the World Cup. This also marked the introduction of the back protector in the world of winter sports.
1995
The year 1994 saw the arrival of Ergon, the innovative Dainese helmet made from composite fibre.
The year 1994 saw the arrival of Ergon, the innovative Dainese helmet made from composite fibre.
1995
Max Biaggi won his second 250cc World Title and tested prototypes of Full Pro gloves, the first gloves to use carbon fibre and Kevlar to protect the knuckles and the back of the hands.
Max Biaggi won his second 250cc World Title and tested prototypes of Full Pro gloves, the first gloves to use carbon fibre and Kevlar to protect the knuckles and the back of the hands.
1999
Dainese was increasingly popular in mountain biking and became the byword for protection. Dainese provided champions Shaun Palmer, Anne-Caroline Chausson and Cedric Gracia with its protection systems. Nicolas Vouilloz became World Downhill Champion for the seventh time and entered the mountain biking history books together with Dainese.
Dainese was increasingly popular in mountain biking and became the byword for protection. Dainese provided champions Shaun Palmer, Anne-Caroline Chausson and Cedric Gracia with its protection systems. Nicolas Vouilloz became World Downhill Champion for the seventh time and entered the mountain biking history books together with Dainese.
1999
The T-Age suit revolutionised both comfort and protection for motorcyclists. It was the first (and only) leather suit to win the prestigious Compasso d’Oro ADI, (ADI Golden Compass Award), one of the most coveted international prizes in design.
The T-Age suit revolutionised both comfort and protection for motorcyclists. It was the first (and only) leather suit to win the prestigious Compasso d’Oro ADI, (ADI Golden Compass Award), one of the most coveted international prizes in design.
2000
Dainese developed the prototype of the D-air® airbag for motorcyclists, together with the Israeli firm Merhav APP, and introduced it in Munich.
Dainese developed the prototype of the D-air® airbag for motorcyclists, together with the Israeli firm Merhav APP, and introduced it in Munich.
2000
The first Dainese ski helmet, developed with the assistance of the multiple title winner Lasse Kjus, appeared in the World Championship Series.
The first Dainese ski helmet, developed with the assistance of the multiple title winner Lasse Kjus, appeared in the World Championship Series.
2001
New boots featuring the patented D-Axial system were created. These boots feature a special carbon fibre inner shoe which limit the twisting motion of the ankle.
New boots featuring the patented D-Axial system were created. These boots feature a special carbon fibre inner shoe which limit the twisting motion of the ankle.
2001
D-Mobile is created. This mobile research structure is an extension of the R&D; department that visits race tracks around the world to identify and test the latest technological innovations.
D-Mobile is created. This mobile research structure is an extension of the R&D; department that visits race tracks around the world to identify and test the latest technological innovations.
2002
Wave was introduced as the 4th generation back protector with a revolutionary ventilation system.
Wave was introduced as the 4th generation back protector with a revolutionary ventilation system.
2003
Construction on the new fully automated warehouse began in West Vicenza.
Construction on the new fully automated warehouse began in West Vicenza.
2005
Dainese became the “Safety Partner” of the Italian National Ski Team and D-Mobile provided assistance to skiers in the Alpine Skiing World Championship races.
Dainese became the “Safety Partner” of the Italian National Ski Team and D-Mobile provided assistance to skiers in the Alpine Skiing World Championship races.
2006
Special helmets and suits were created by the Dainese R&D; Department for the “Sparks of Passion” event in which ice skaters played a key role in the magnificent choreography staged for the opening and closing ceremonies of the 20th Winter Olympic Games in Turin.
Special helmets and suits were created by the Dainese R&D; Department for the “Sparks of Passion” event in which ice skaters played a key role in the magnificent choreography staged for the opening and closing ceremonies of the 20th Winter Olympic Games in Turin.
2007
Dainese and AGV combined their efforts to provide the best possible head-to-toe protection for motorcyclists.
Dainese and AGV combined their efforts to provide the best possible head-to-toe protection for motorcyclists.
2007
During the Valencia Grand Prix, the Dainese R&D; department introduced D-air® Racing in full active form. During a practice session, a fall by Simone Grotzky saw the first airbag deployment.
During the Valencia Grand Prix, the Dainese R&D; department introduced D-air® Racing in full active form. During a practice session, a fall by Simone Grotzky saw the first airbag deployment.
2007
The “I Dainese Me” campaign is launched with Valentino Rossi and Carolina Kostner presenting the Dainese brand values to the public.
The “I Dainese Me” campaign is launched with Valentino Rossi and Carolina Kostner presenting the Dainese brand values to the public.
2007
Open Day: more than 1300 fans attended the West Vicenza event to celebrate the company's 35th anniversary.
Open Day: more than 1300 fans attended the West Vicenza event to celebrate the company's 35th anniversary.
2008
Lino Dainese, the founder and current president of Dainese S.p.a., named Valentino Rossi Honorary President of AGV, the historical Italian helmet company that Dainese took over in 2007.
Lino Dainese, the founder and current president of Dainese S.p.a., named Valentino Rossi Honorary President of AGV, the historical Italian helmet company that Dainese took over in 2007.
2009
Dainese presented the Tattoo suit for the 2009 season. This suit spoke a new language of ancient symbols and of warrior values from times long gone.
Dainese presented the Tattoo suit for the 2009 season. This suit spoke a new language of ancient symbols and of warrior values from times long gone.
2010
Dainese presented the À toute épreuve exhibition at the Cité des Sciences et de l’Industrie in Paris. The exhibition told the story of protection for men from its very origins to the most innovative technologies.
Dainese presented the À toute épreuve exhibition at the Cité des Sciences et de l’Industrie in Paris. The exhibition told the story of protection for men from its very origins to the most innovative technologies.
2011
The first D-air® Racing suits become available to the public.
The first D-air® Racing suits become available to the public.
2011
Following their success in the worlds of motorbikes, mountain bikes and skiing, Dainese decided to accept a new challenge and to bring the concept of safety to horse riding.
Following their success in the worlds of motorbikes, mountain bikes and skiing, Dainese decided to accept a new challenge and to bring the concept of safety to horse riding.
2011
The Dainese Equestrian Line was awarded a prize in the Safety & Security category by Beta International, the international event leader for the equestrian trade.
The Dainese Equestrian Line was awarded a prize in the Safety & Security category by Beta International, the international event leader for the equestrian trade.
2011
Dainese signed a three-year collaboration agreement with Fischer to introduce equipment aimed at significantly increasing safety on the ski slopes.
Dainese signed a three-year collaboration agreement with Fischer to introduce equipment aimed at significantly increasing safety on the ski slopes.
2011
After the launch of D-air® Racing, the D-air® family expanded with a new street version: D-air® Street.
After the launch of D-air® Racing, the D-air® family expanded with a new street version: D-air® Street.
2012
At the London 2012 Olympic Games, three riders in equestrian disciplines wore Dainese clothing from the Equestrian 2012 Collection for the first time.
At the London 2012 Olympic Games, three riders in equestrian disciplines wore Dainese clothing from the Equestrian 2012 Collection for the first time.
2013
The collaboration between Massachusetts Institute of Technology (MIT) and Dainese continued to make astronauts' lives safer. Dainese had already passed the NASA supplier selection process for producing special protective gear for astronauts to wear inside their space suits.
The collaboration between Massachusetts Institute of Technology (MIT) and Dainese continued to make astronauts' lives safer. Dainese had already passed the NASA supplier selection process for producing special protective gear for astronauts to wear inside their space suits.
2015
After 42 years, Lino Dainese left his role as president of the Company he founded and sold the majority of the company shares to the investment firm Investcorp. He ensures continuity with the past by working with the Company as a minority shareholder.
After 42 years, Lino Dainese left his role as president of the Company he founded and sold the majority of the company shares to the investment firm Investcorp. He ensures continuity with the past by working with the Company as a minority shareholder.
2015
Dainese receives the prestigious “Professor Ferdinand Porsche” award for technological innovation for the Multistrada 1200 S D-air®. Presented by the Vienna University of Technology every two years, it is given to the most significant innovation in the automotive sector, and this year, for the first time, to the developers of a protective system on a production motorbike.
Dainese receives the prestigious “Professor Ferdinand Porsche” award for technological innovation for the Multistrada 1200 S D-air®. Presented by the Vienna University of Technology every two years, it is given to the most significant innovation in the automotive sector, and this year, for the first time, to the developers of a protective system on a production motorbike.
2015
Dainese exhibits its innovative technologies at the 56th Venice Biennale. The company displays D-air®, the airbag for motorcyclists, and Biosuit®, the pressurized suit for astronauts.
Dainese exhibits its innovative technologies at the 56th Venice Biennale. The company displays D-air®, the airbag for motorcyclists, and Biosuit®, the pressurized suit for astronauts.
2015
Lino Dainese receives the prestigious Leonardo da Vinci Award for Innovation from the President of the Italian Republic Sergio Mattarella. The Leonardo da Vinci Award for Innovation is given to entrepreneurs whose companies have distinguished themselves for product quality innovation and a strong international, sales and production outlook.
Lino Dainese receives the prestigious Leonardo da Vinci Award for Innovation from the President of the Italian Republic Sergio Mattarella. The Leonardo da Vinci Award for Innovation is given to entrepreneurs whose companies have distinguished themselves for product quality innovation and a strong international, sales and production outlook.
2015
Dainese introduced D-air® Armor, the “open platform” air-bag based on D-air® technology. This innovative system is the result of over 15 years of research by D-Tec® (Dainese Technology Centre) into air-bag technology. D-air® Armor is a racing suit undergarment featuring an integrated D-air® air-bag. With D-air® Armor, all riders can now take advantage of the safety provided by D-Air®, the same technology used by all official Dainese riders.
Dainese introduced D-air® Armor, the “open platform” air-bag based on D-air® technology. This innovative system is the result of over 15 years of research by D-Tec® (Dainese Technology Centre) into air-bag technology. D-air® Armor is a racing suit undergarment featuring an integrated D-air® air-bag. With D-air® Armor, all riders can now take advantage of the safety provided by D-Air®, the same technology used by all official Dainese riders.
2015
Dainese celebrates 1,000 deployments of the D-air® system by introducing the D-air® Misano 1000 leather jacket. This new Dainese product features a stand-alone, electronically deployed air-bag for road use.
Dainese celebrates 1,000 deployments of the D-air® system by introducing the D-air® Misano 1000 leather jacket. This new Dainese product features a stand-alone, electronically deployed air-bag for road use.
2015
First real-life deployment for the D-air® Ski. Jan Farrell, 2014 Speed Ski world champion, provides the first crash test at a speed of 80kph, demonstrating the system’s effectiveness.
First real-life deployment for the D-air® Ski. Jan Farrell, 2014 Speed Ski world champion, provides the first crash test at a speed of 80kph, demonstrating the system’s effectiveness.
2015
Danish astronaut Andreas Mogensen first tests Skinsuit during IRISS Mission. The result of a partnership between the European Space Agency (ESA) and the Dainese Science and Research Center, and developed to be worn inside the International Space Station, SkinSuit provides “loading” in the head-to-foot direction, in effect recreating gravity’s load on Earth, but in a weightless environment. SkinSuit aims to counteract the stretching of the spine in space, producing large amounts of vertical load without compromising comfort and movement.
Danish astronaut Andreas Mogensen first tests Skinsuit during IRISS Mission. The result of a partnership between the European Space Agency (ESA) and the Dainese Science and Research Center, and developed to be worn inside the International Space Station, SkinSuit provides “loading” in the head-to-foot direction, in effect recreating gravity’s load on Earth, but in a weightless environment. SkinSuit aims to counteract the stretching of the spine in space, producing large amounts of vertical load without compromising comfort and movement.
2015
The Dainese Group expands with the acquisition of Swedish POC, global leader in protective gear for winter sports and cycling.
The Dainese Group expands with the acquisition of Swedish POC, global leader in protective gear for winter sports and cycling.
2016
Dainese reiterates its full commitment to the safety of skiers all around the world by offering the D-air® Ski system not only to athletes in the teams it officially sponsors, but to all the Ski Federations.
Dainese reiterates its full commitment to the safety of skiers all around the world by offering the D-air® Ski system not only to athletes in the teams it officially sponsors, but to all the Ski Federations.
2016
The Dainese Group gets onboard Emirates Team New Zealand for the 2017 America's Cup with the new SEA-GUARD, essential gear for crew’s protection while sailing.
The Dainese Group gets onboard Emirates Team New Zealand for the 2017 America's Cup with the new SEA-GUARD, essential gear for crew’s protection while sailing.
2016
Dainese presents at EICMA the new Misano D-air®, Cyclone D-air® and Continental D-air® jackets, dedicated respectively to sport, sport-touring and urban segments. The jackets integrate the brand-new D-air® airbag system in its stand-alone version, which means no sensor kits need to be fitted to the motorcycle. Finally, the ultimate level of protection is available for all types of road use.
Dainese presents at EICMA the new Misano D-air®, Cyclone D-air® and Continental D-air® jackets, dedicated respectively to sport, sport-touring and urban segments. The jackets integrate the brand-new D-air® airbag system in its stand-alone version, which means no sensor kits need to be fitted to the motorcycle. Finally, the ultimate level of protection is available for all types of road use.
2017
Dainese is returning to space protecting Thomas Pesquet, who has been on the Proxima Mission since November 17th.
Dainese is returning to space protecting Thomas Pesquet, who has been on the Proxima Mission since November 17th.
2017
The Dainese group celebrates its anniversaries: 70 years for AGV and 45 for Dainese. Two different histories, but the same scope: Mission Safety
The Dainese group celebrates its anniversaries: 70 years for AGV and 45 for Dainese. Two different histories, but the same scope: Mission Safety
2017
Dainese excels at Italy's seventh annual Le Fonti Awards for Innovation and Human Resources. Honoured amongst the leaders of Industry 4.0, the Company is presented with the “Excellence of the Year / Innovation & Leadership” award in the hi-tech protective wear category and Cristiano Silei, CEO of the Dainese Group, with the “CEO of the Year” award for Innovation.
Dainese excels at Italy's seventh annual Le Fonti Awards for Innovation and Human Resources. Honoured amongst the leaders of Industry 4.0, the Company is presented with the “Excellence of the Year / Innovation & Leadership” award in the hi-tech protective wear category and Cristiano Silei, CEO of the Dainese Group, with the “CEO of the Year” award for Innovation.
2017
The Red Dot Design Award panel – which recognises the world’s most original and innovative products – gives its seal of approval in the Product Design 2017 category to the new Dainese Mugello R D-Air® race suit, the innovative AGV Pista GP R helmet and the range of latest generation Pro-Armor protective products.
The Red Dot Design Award panel – which recognises the world’s most original and innovative products – gives its seal of approval in the Product Design 2017 category to the new Dainese Mugello R D-Air® race suit, the innovative AGV Pista GP R helmet and the range of latest generation Pro-Armor protective products.
