Basic Trope: Characters are faced with a creature, but refuse to call said creature by its given name.
- Straight: Bob sees a group of walking dead people who eat flesh and brains. Nobody says that they're zombies.
- Exaggerated: Bob sees a black-and-white striped horse, but thinks of something other than "Zebra" to call it.
- Downplayed: The characters gently get around referring to the zombies as anything specifically, or never even mention them, too concerned with their own survival.
- Justified:
- Bob doesn't think these are technically zombies, not having enough of the proper traits.
- Alternatively, Bob already came up with a name for them, such as "ghouls" or "vampires".
- This Is Reality in-universe. To Bob, they can't possibly be zombies, because zombies only exist in fiction.
- Bob knows they are not, in fact, zombies, but meant to seem like it. Alice doesn't catch on but Bob worries pointing that the walking horde are just creepy animated figures set up to appear like a zombie attack openly may result in more trouble, so he's trying to hint to Alice that fact by not directly calling them "zombies".
- Zombie fiction doesn't exist in the story's world, so the characters wouldn't know what to call them.
- For some reason verbalizing the word "zombie" attracts their attention and puts the characters in danger; alternative names are used in order to avoid provoking them.
- The work takes place in a time or place where voodoo hasn't become widely known, so the term "zombie" is meaningless to the characters.
- The work takes place before the invention of the zombie genre, and the characters don't call the monsters "zombies" whether because they've never heard of the word, or because the pop culture zombie has little in common with the voodoo zombie so it doesn't even occur to the characters to call them that.
- Bob is a Bohkor, and wants to avoid confusion between the brain-eating, walking corpse zombies, and the sorcerously-enslaved zombies he uses.
- Bob refuses to call them zombies, because despite being dangerous, their mind is still at least partially intact, and confusion with the type of zombies that mindlessly eat brains can lead to Unfortunate Implications and Fantastic Racism.
- Bob is aware of Speak of the Devil trope and afraid it's the case in this situation too.
- Bob recognises that every zombie was once a living person and doesn't feel comfortable treating them like inhuman monsters.
- Inverted: Bob insists that the creatures be called "zombies", even though they're actually mutated alien werewolves.
- Subverted: Bob explains how the creatures literally aren't zombies, but a similar mythical creature, but admits that it's easier to call them "zombies.".
- Double Subverted: Alice then says that she'd rather call them by their given mythological name.
- Parodied:
- The name used instead of "Zombie" is incredibly long so as to encompass all of its qualities, eg "Shambling-Rotting-Walking-Corpses-That-Feed-On-Flesh-And-Turn-You-Into-Shambling-Rotting-Walking-Corpses-That-Feed-On-Flesh."
- Everyone has their own name for the zombies and are constantly arguing over which name is correct.
- "Zombie" is considered a derogatory term. The proper phrase is something along the lines of "reanimated corpse".
- The real reason that they don't use the term "Zombie" is because they think they are talking about a certain group and it causes too much confusion.
- Bob tries to make up his own term for zombies; the rest of the cast treat it like an annoying Forced Meme.
- Zig Zagged:
- As it turns out, the word they used instead of Zombie just happens to be the literal translation of the word "Zombie" in an obscure language that none of the characters know anyway.
- The zombies are referred to with the term "Xom-Bz", which is pronounced exactly the same way as "zombies".
- Professionals have scientific names for various undead and virus infected humans, but the word "zombie" is used informally by lay-people.
- Averted: They're called Zombies from the get-go.
- Lampshaded: "Why can't we just call them Zombies instead of Them?
- Invoked:
- "Don't call them Zombies."
- The army has filtering operations to censor out references to 'zombies' trying to maintain The Masquerade in the affected area.
- Exploited: Bob, secretly not very fond of humanity, convinces everyone to not say "Zombies" in order to confuse other survivors into carelessness or suicidal actions.
- Defied:
- A character tries to correct Bob calling the creature a Zombie. Bob slaps him and says "They're Zombies."
- A group of characters are trying to cross a zombie infested area are focused on survival not discussing what they are surviving. Once they finally reach a safe area, Bob declares "it's a zombie apocalypse out there!".
- Discussed: "So, what should we call these creatures, anyway? I know they're living corpses, but somehow, I don't think calling them zombies really works."
- Conversed: "So those new monsters that just showed up on The Adventures of Bob, when do you think Bob will start calling them zombies?"
- Deconstructed:
- The refusal to say 'zombie' stems from the characters' disbelief that such a situation could occur. It progresses into outright psychotic denial that zombies even exist, and they walk out into the undead hordes as if heading out for a stroll, having convinced themselves that there's no such thing as zombies.
- The gang insist that a zombie is just a "sick person" and try to medically treat them, only to be eaten.
- Reconstructed: Admitting the full level of danger they're in would demoralize the characters who aren't as strong-willed, so Bob avoids calling them zombies in order to allow them to rally together and get to safety; there's time enough to freak out and be scared once they get to the safe house.
- Played For Laughs: Bob is chastised like a child swearing for saying the word "zombie".
- Played For Drama: The word "zombie" is a trigger for Bob that causes panic attacks, so he and his friends don't call them that.
- Played For Horror:
- The Zombie Advocate enforces this trope by summarily executing anybody who says the word "zombie" (they are "differently-living", thank you - said in a sickeningly-sweet Faux Affably Evil voice), truly hammering home how crazy someone willing to protect zombies must be.
- The reason saying the word "zombie" makes the zombies attack whoever said it is that the magic that created the zombies included a Voldemort-style "Speak of the Devil" clause. So every time someone says the word "zombie", they are single-handedly responsible for all the death and destruction that follows, in all of its gory glory.
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