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Watch It for the Meme

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"Now we sit through William Shakespeare in order to recognize the quotations."

Just as Tropes Are Not Bad, neither are memes per se. True, they get old by the 9001st time they're played, but there's a reason they get played a thousand times and more. Who hasn't ever had some lulz with them?

There's the fanbase that has been ever since the beginning of the show, and there's the second wave that watches the show/plays the game/reads the book after exposure to the meme. It's not (most of the times) Viral Marketing since it's fans rather than marketroids behind them. Think What's uuuup! vs All Your Base Are Belong to Us.

This is right before people endlessly repeating them makes it annoying and, ironically, may make you want to avoid it as much as possible. Related to I Read It for the Articles, Just Here for Godzilla, Come for the X, Stay for the Y. Spoiler marks are used in order to keep you from unneeded exposure. May inadvertently result in Beam Me Up, Scotty!

Compare Bile Fascination, where people watch / play / listen to it for the crap quality.


Examples:

    open/close all folders 

    Anime & Manga 

    Comic Books 
  • All-Star Batman & Robin, the Boy Wonder: Most people read this for the origin of “I’m the Goddamn Batman,” and to a lesser extent “Out of my way, sperm bank” and “Damn you and your lemonade!”
  • The New Guardians is an otherwise-failed attempt to produce a "topical" comic book series, but remains in the public consciousness thanks to beloved one-shot antagonist Snowflame, an Addiction-Powered and charismatic cult leader who literally worships cocaine.

    Fan Works 
  • The only reason to ever read My Immortal is to see just what situations could have prompted some of the more over-the-top memes. Don't be tempted.
  • Those Nights at Fredbear's: The 2015 Remake: The game was initially fairly obscure and unknown, but the memes and clips of Fredbear running and the scared reactions led to a lot of eyes on the game, a lot of them who looked at the game just to see where the meme comes from.

    Film — Animation 

    Film — Live-Action 

    Food 
  • Some people buy and eat Gorilla Munch just for the infamous gorilla on the box, associated with the phrase "That rustled my jimmies". However the box has been since changed and now features a baby gorilla, rather than the meme's art.
  • Arguably Doritos and/or Mountain Dew. Because of Montage Parodies.
  • Who hasn't seen a plate of cookies and wanted to fly into a gluttonous frenzy of "ME WANT COOOOOOKIES! OM-NOM-NOM-NOM-NOM!"

    Literature 
  • The first thing most people learn about The Disabled Tyrant's Beloved Pet Fish is that it has a human fall in love with his pet fish and get him pregnant. It's not quite as scandalous a premise as it sounds at first — the pet fish is actually a transmigrated human who only has sex with his owner when he's in his human form — but it's still a bizarre and unusual enough premise for people to read it out of sheer curiosity about the human/pet fish romance and/or the fish mpreg.
  • Most people knowing about The Golden Demon without being a Bungo Stray Dogs fan would have heard about the Signature Scene in chapter 8 where the hero kicks the heroine to the ground, not to mention started reading the novel for that scene in the first place.
    Live-Action TV 
  • Only watching CSI: Miami... *puts on sunglasses* for Horatio's awesome one-liners. YEEEEEEEAAAAAAAAAAAH!
  • If you want to cross off the most memes on your list for a single source, Monty Python's Flying Circus is probably your best bet. The show will give you "spam, spam, spam, spam," "this is an ex-parrot," "nobody expects the Spanish Inquisition," "nudge-nudge, wink-wink, say no more," "I'm a lumberjack and I'm okay," "My Hovercraft Is Full of Eels," "Burma!" and possibly some others you've been struggling with. Of the films, Monty Python's Life of Brian will give you "the People's Front of Judea," "what have the Romans ever done for us," "he's not the messiah, he's a very naughty boy!" and "I'm Brian and so's my wife!" And don't forget to always look on the bright siiiide of life! Doodoo doodoo doodoodoodoo! Holy Grail will give you swallows and coconuts, "Not Quite Dead," "I Got Better," "help, help I'm being repressed!", "your mother was a hamster and your father smelt of elderberries!", the killer rabbit, and "Ni!" Meaning of Life, oddly, probably won't give you anything, unless you've encountered "every sperm is sacred." Even so, you ought to be satisfied.
  • Many people get into Doctor Who to discover its memes. Including why there's so many WMG.Time Lord theories. Or what a Dalek is. Some fans of My Little Pony: Friendship Is Magic became fans of Doctor Who because they wanted to know why the fan-favorite character "Doctor Whooves" is so popular.
  • Watching The A-Team just so you can understand the Mr. T vs. meme.
  • Chappelle's Show is a perfect example of a show people watch so they can quote it with their friends.
  • LazyTown is a show about teaching kids to eat healthy by using dancing and puppets. Although it's aimed at preschoolers, it has spawned countless memes, mostly thanks to its musical numbers. So far, the biggest four songs are "You Are a Pirate", "Cooking by the Book", "We Are Number One", and "The Mine Song". The latter two gaining popularity a few years after the show ended, yet were popular enough to sustain a genuine Periphery Demographic who watched (and memed) the entire show. (Robbie Rotten and Stingy, the singers of the aforementioned two songs, tend to get the most attention from this part of the fandom.)
  • Thanks to Tumblr, the only reason anyone bothers to watch the '80s British kids show Emu's All Live Pink Windmill Show is for the scene in the first episode where the kids all enthusiastically introduce themselvesnote . It got so popular that nine of the original ten cast members who did that scene did a re-enactment for Red Nose Day 2017.
  • Watching Game of Thrones to find out what's the big deal about Winter is Coming, Where are my dragons?!? or Hodor.
  • Checking out Schitt's Creek to discover the context of Eww, David or You're my Mariah Carey or any of the seemingly infinite gifs of the characters reacting to something.
  • A number of people had their interest in Supernatural piqued by the explosion of Destielputinelection memes.
  • Deciding to watch The Lord of the Rings: The Rings of Power for the whole "Sauron is Eminem" meme.
  • The obscure local children's show Kids Corner from Bismarck, North Dakota fell into this status when people watched the episode "Jasper's Hospital Experience" because it was the origin of the "We're Not Candy" Public Service Announcement that became a meme in the spring of 2023.
  • Watching The Good Doctor to learn the context behind Shaun's infamous "I AM A SURGEON!!!" meltdown.
  • Your Friends and Neighbors gained a massive boost in popularity after a clip of Coop dancing in a nightclub set to a remix of Kato's "Turn the Lights Off" became an unexpected viral meme in late 2025, leading to many people discovering the show and watching it due to that.

    Music 

    Professional Wrestling 

    Roleplay 
  • Even much of the Journal Roleplay community doesn't realize that the "steals the bike and runs/at least ride it, you asshole" meme came from Drama Drama Duck, but the meme has brought people into the hobby itself to see and participate in similar silly antics.

    Theater 
  • Avenue Q is popular because of "The Internet Is for Porn" song, as well as "If You Were Gay" and "Everyone's A Little Bit Racist," both of which are frequent sources of quotes and YouTube parodies.
  • Hamilton has a Shout-Out to the 1969 musical 1776, where Hamilton briefly sings the chorus of the opening number "Sit Down, John!" and follows it up with a bleeped expletive. (The same expletive is uncensored elsewhere in the show, but in this instance, the bleeping is funnier than the expletive.) If YouTube comments are anything to judge by, a lot of young Hamilton fans only looked up "Sit Down, John!" to add in the expletive.

    Video Games 

    Visual Novels 

    Web Animation 
  • Watching Parkour Civilization for the "one block jump for the chicken, one block vertical jump for the beef" spiel, or to watch Evbo read a book written in parkour.
  • The vast majority of Ratboy Genius's fanbase came to if from the "Potato Knish" meme.
  • Any common YouTube Poop material (such as the CD-i games and Adventures of Sonic the Hedgehog) after watching YouTube Poop. Also, sometimes it draws attention to the material even when viewers of said YTP may have seen the material elsewhere. For example, some might have seen ads involving Billy Mays without particularly paying much attention to them, and started paying closer attention to such ads after they're being parodied in YTP.

    Webcomics 
  • A good many people on Tumblr found the comic Cirque Royale through a side comic (also on the domain) about Autism Acceptance month. The comic has Quinn's parents learning she has autism and being advised on ABA therapy to make her downplay her traits, then a young Quinn struggling through it unhappily. This is followed by Kingston and Quinn hearing the same about their oldest daughter Claudette and deciding that they wouldn't force her into the same therapy, letting Quinn accept her own traits as an adult.

    Web Original 
  • TV Tropes:
    • This very wiki has its memes, making noobs get deeper in.
    • Becoming a Troper just so you can edit this website and add your examples.

    Web Videos 
  • Atop the Fourth Wall:
    • In Linkara's review of All-Star Batman & Robin, the Boy Wonder, he introduces the part involving the line "I'm the Goddamn Batman" by saying: "And here it is. The moment of truth. The moment everyone remembers this comic for." After he reads the line, he says, "Ladies and gentlemen... we have... an Internet meme!!"
    • He later posted a video saying that he would not review any more non-terrible comics merely so people could hear him recite a meme. Although, it should be noted that he did recite the two most commonly requested memetastic lines from the requested stories: "Sandra Brown, you have to get out of here! Your vagina is haunted!" and The Joker's Silver Age "Boner" Caper. ("Boner. Boner boner. Boner boning of boner. Bonerboner. Erect Penis.")
  • Obscurus Lupa specialises in this trope, reviewing both Gymkata and Shark Attack 3: Megalodon, among others.
  • Chuggaaconroy:
    • Many people watch his Let's Play of Pikmin solely to find out who this Steve guy everyone is talking about is.
    • Chugga later discusses with his fellow Runaway Guys how this happened with LazyTown, specifically with the "you are a pirate" song, stating that a lot fewer people would be interested in the program if it weren't for that song.
  • For a given value of web video, the "Tall person pinning a short person against a wall" meme originated from a porn scene. The meme is worksafe, but it probably made the original video far more widely known than it would be otherwise.
  • The Steve Moustache Show got most of its views from people who want to hear what a WTF Boom would sound like without the boom.
  • Watching the Game Grumps' Let's Play of Sonic '06 because of this particular freakout Arin has in part 20.
  • Many people come into the various series of Legends of Avantris by coming across the short form comedic clips on sites such as YouTube and TikTok and then continue on to the podcasts to see where the jokes came from.
  • Watching Steven He to hear him shout "EMOTIONAL DAMAGE!"

    Western Animation 

Alternative Title(s): Must Seek Leek

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