Ursula Andress shows how it's done.
"The Cederville Warriors cheerleading squad was hosting its annual car wash on the far edge of the parking lot. All the girls were in tiny shorts and bikini tops. Someone's car stereo was playing some terrible Top 40 bubblegum crap. The girls were using the hose on each other, almost completely ignoring the gold Suburban they were supposed to be washing."
— Nick Burd, The Vast Fields of Ordinary
Some characters like to constantly walk around in a swimsuit.
They don't have to wear only a swimsuit; they can still wear other clothing as long as we see that there is a swimsuit underneath (especially if the cover is a fur coat). Plus it's possible they'll take their outer clothing off so they can get in the water. This trope is more often used by females, while males may have the Walking Shirtless Scene trope more, but neither one is gender specific.
This may happen when it's a Pool Scene or Beach Episode, but can happen anywhere.
This may be justified if they work at a swimming pool or beach, or some other aquatic environment, but even then they might still wear just a swimsuit in their off hours.
A Sub-Trope of Fanservice.
Compare Leotard of Power, Walking Shirtless Scene, Underwear of Power.
Examples:
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Advertising
- One of Air New Zealand Safety Videos demonstrates aircraft safety with Sports Illustrated's swimsuit models.
- In this Sunset Limousine commercial
Colorado Crush cheerleaders are wearing bikinis while washing a limo.
- This commercial for Trident Splash chewing gum starts with a man commuting to work in nothing but a speedo, which makes sense when he chews the gum and suddenly water falls down on everyone else around him.
Anime & Manga
- Shura from Blue Exorcist is always wearing a bikini top and short shorts.
- As a member of the Swimming Club, Shirley from Code Geass gets a few of these in her School Swimsuit.
- Most of the cast of DIVE!!. Justified in that they are members of a diving team and are constantly around swimming pools and such.
- Shizuka, rather unintentionally in the Doraemon OVA, The Genius Nobita's Airship Amusement Park. When the villain Jester and his robot clown army takes over the titular park and captures everyone, it so happens that Shizuka - being Shizuka - was abducted in the indoor swimming pool. She spends a big chunk of the escape scene wearing a two-piece bathing suit, in comparison to the boys (and new character Connie) who's fully clothed.
- Fairy Tail:
- Cana is usually in a bikini with pants and an occasional jacket.
- Angel/Sorano Agria is reduced to wearing a bikini at all times after the second Time Skip.
- Ikumi Mito's usual attire in Food Wars! is a bikini top and denim mini-shorts. In a bonus chapter she was asked why she wears that while cooking (risking herself to hot oil reaching her), and she replies "A chef musn't be afraid in the kitchen".
- Haruka Nanase of Free! constantly wears swimming jammers underneath his clothes, which he tries to take off whenever he thinks he has an opportunity to go swimming (much to the embarrassment of his friends, because he's tried to swim in the middle of malls and such). He, and the rest of the cast, have a justification in the fact that they are part of a swim club and constantly are around pools and such.
- In the God Eater Burst spinoff manga The Summer Wars, Alisa is tricked into wearing a bikini on a mission by another God Eater, Gina Dickinson. She's rather annoyed when she finds out (mostly because she felt embarrassed about baring so much in front of Yuu, despite her normal Stripperiffic outfit...).
- Pretty much all the characters in Harukana Receive spend lots of time in nothing but two-piece swimsuits. Justified in that it is a manga about women's beach volleyball and the two-piece swimsuit is basically the sport's uniform.
- JoJo's Bizarre Adventure:
- JoJolion: In Chapter 18, Josuke walks into the kitchen to find most of the Higashikatas walking around in swimsuits because they had to cancel their family trip to Hawaii and decided to emulate the feel of a poolside breakfast.
- The JoJoLands: Dragona wears a bikini during most of the first chapter, even while driving a car and dealing with street gangsters.
- All the time by most of the cast of Keijo!!!!!!!!, though justified in that the titular sport is played in a swimming pool. It would be strange if this didn't happen.
- Kenko Zenrakei Suieibu Umisho revolves around the wacky antics of a swimming club, so the cast is wearing School Swimsuits most of the time. Amuro even wears a swimsuit under her school uniform so she can take a swim at any time — when she's wearing anything at all, that is.
- Sayaka Yumi spends her day in Mazinkaiser's 4th OVA in a swimsuit not only on the beach, but an enemy's base because she's, well, kidnapped.
- Maken-ki!: Justified twice, in chapters 4 and 10 respectively:
- The first time was during Maken-ki's trip to the hot springs, when the girls stepped out in their bikinis.
- Also seen when the teams were assembling to begin the 'guys vs. girls' water polo match, in which, Aki, Akaya, and Minori arrived together, along with Celia.
- Medaka Box has Mogana Kikaijima, the Student Council's treasurer, which makes sense because she's on the swim team. However, it's more of a security issue than it is one of practicality; she feels comfortable in her swimsuit, so she wears it under her school uniform.
- One Piece; the manga and anime series, the movies, and video games contain these scenes:
- Franky is a male example. Being a cyborg, it doesn't matter if he's Exposed to the Elements.
- His friend Kiwi of the Square Sisters does the same as well.
- Post-time skip, Nami spends the first few arcs in nothing but a bikini top and low-rider jeans (shorts in Dressrosa).
- Michiru Kaioh from Sailor Moon can often be seen in a swimsuit. No justification, she just like swimming so much she has an indoor pool in her apartment.
- Yukimura Sanada from Samurai Girls wears a White School Swimsuit under her clothes. It's MUCH more apparent on her Master Samurai form.
- Cindy Campbell in Squid Girl. Mostly justified that the anime she is in mostly takes place on a beach. It isn't until an episode in Season 2 that we see her wearing casual clothes.
- Strike Witches has Yoshika, Mio, and Junko, all of whom wear School Swimsuits underneath their uniform tops. And no pants.
- Ushio Kofune of Summer Time Rendering spends most of her screen time in a one-piece swimsuit. Justified because the lack of loose ends makes her figure as slim as possible, thereby reducing the size of her shadow, which makes her harder to hit. Never mind that it was what she wore when she died, although she does eventually copy other outfits later on.
- In Urusei Yatsura, Lum's default outfit is a tiger-patterned bikini and go-go boots. Aside from her school uniform and the occasional street clothes, she doesn't wear much else.
Comic Books
- The Avengers: Tigra is a Cat Girl (though of the "covered in fur" type, not the "human with cat ears and tail" type) superheroine whose "costume" is a black bikini, sometimes with toothlike trim or a tiger-head amulet as a clasp in front.
- Sub-Mariner:
- Namor wears a black bodysuit on the rare occasion when he feels an ounce of humility, but he's mostly known for going around in nothing but a green speedo. Somewhat justified by the fact that he spends most of his time underwater, but mitigated by the fact that (1) he wears it on land too, even in frigid climates, and (2) the vast majority of his fellow Atlanteans cover up quite a bit more.
- Namor's two distaff counterparts, Namora and Namorita, fight crime in a black one-piece and a green one-piece or bikini, respectively. When Namorita changed her name to Kymera (and her skin to blue) she adopted an odd bikini/netting/seashell ensemble.
- Wonder Woman Vol. 1: Queen Clea is from an Atlantean principality and thus wears a bikini top with a pair of loose short sheer pants that are designed for swimming in.
Fan Works
- Blake's primary attire for the entire story in Boop the Snoot for Critical Damage! is just a bikini with a sarong added later.
- PnF Soulmates has Phineas and Isabella spend a lot of the 30 Day OTP fic in their swimwear.
- The Secret Return of Alex Mack: Azure Crush wears a bikini all through the battle against a beach full of mutant clams — and she doesn't seem especially concerned about people seeing even more of her than that when she gets sand in it.
Films — Animation
- Barbie in a Mermaid Tale: Merliah, Hadley and Fallon spend the whole film in bikinis. Even when hanging out at home.
Films — Live-Action
- This was a common fixture of any number of '60s "beach party movies", which were about featuring Teen Idols (Frankie Avalon and Annette Funicello were American International Pictures' go-to screen couple for such films) in lightweight, fluffy Romantic Comedy plots set in beach towns during the summer, providing a handy excuse to have them in bathing suits for most of the movie. Funicello, a breakout star of The Mickey Mouse Club, reportedly caused massive headaches at Disney (where she was still under contract) when she starred in 1963's Beach Party, with an urban legend claiming that Walt Disney required that the makers of that film give her more modest one-piece swimsuits as opposed to bikinis (which wasn't true).
- Both the male and female cheerleaders wear swimsuits during a car wash fundraiser in the first Bring It On.
- Cry Wilderness: In her only scene, the mayor's wife/girlfriend/mistress is walking through a museum in a bikini, complaining about not having any olives for her martini.
- D-Day has Aliya infiltrating a water park in swimwear to draw out one of the henchmen, Stasik.
- Desire And Hell At Sunset Motel has the incomparable Sherilyn Fenn swimming in and getting in and out of pools in slow motion all over the place.
- Bridgette is wearing a pair of shorts and a bikini top while washing her sex van inthis scene in Hot Times At Montclair High.
- Into the Blue, an action thriller set in the Bahamas that was predicated heavily on many, many scenes of Jessica Alba and Ashley Scott in bikinis — and, for the ladies and gay guys, Paul Walker and Scott Caan in swim trunks. Alba was notably unhappy with how the film was rewritten to focus on her sex appeal, with her character going from a marine biologist to a recreational diver largely as an excuse to have more scenes of her in swimsuits.
- Many Bond Girls and Fanservice Extras in the James Bond films. The main examples are Ursula Andress in Dr. No (1962), Claudine Auger in Thunderball (1965), Mie Hama in You Only Live Twice (1967), Jill St. John in Diamonds Are Forever (1971), and Britt Ekland in The Man with the Golden Gun (1974).
- Just Go with It does this with Brooklyn Decker. And yet, Decker stated that seeing Jennifer Aniston's bikini scenes made her feel undermined.
- In Local Hero, Marina, a marine biologist, wears a black one-piece under her lab coat at a facility — justified as she has to do some equipment maintenance at the bottom of a large water tank. The visitors are quite distracted .
- The Pom Pom Girls: The cheerleaders wear bikinis while they practice their cheers on the beach.
- Jenny in Seven (1979), who spends almost the entire movie in a succession of different bikinis (sometimes changing between them on camera). She occasionally supplements the bikini with a very short pair of denim cutoffs.
- The Swimmer has Burt Lancaster wearing nothing but swim trunks for the entire movie, as his character, handsome Ned Merrill, spends a day walking through his upscale Connecticut neighborhood and diving into every single swimming pool along the way. This is ultimately subverted and morphs into Fan Disservice, however, when it eventually becomes clear that the movie is a Through the Eyes of Madness story and that handsome cheerful Ned has actually suffered a severe psychotic breakdown.
- In The Young Nurses, boat racer Donovan is shot on his boat, falls overboard and he nearly drowns. Nurse Kitty jumps off her boat, swims over to his boat, and performs first aid on him. She assists the paramedics and she's still only wearing her bikini when she rides in the ambulance with Donovan When bikini-clad Nurse Kitty arrives in the emergency room, she's chastised by Nurse Dockett (the head nurse) for the way she's dressed:
Nurse Dockett: Nurse, where is your uniform?
Kitty: I'm off duty now.
Nurse Dockett: And on display!
Literature
- The short story "A&P" by John Updike, which begins "In walks these three girls in nothing but bathing suits."
- The Masquerade: The diver Ulyu Xe wears her diving costume (a fantasy tube top and bikini) no matter the circumstances. When she goes to a Masquerade Ball, her costume is simply a fancier swimsuit.
Live-Action TV
- This ABC News segment about men's bikini swimsuits features a male model wearing one.
- Every character on Baywatch, ever. Justified for being lifeguards and all.
- The Beverly Hillbillies: Elly May Clampett. It is a Justified Trope as many scenes occur at the Clampett's opulent "cement pond" aka swimming pool. Notably, when the Beverly Hillbillies went to color in the fourth season, the very first scene is Elly May swimming in the pool!
- Blue Water High is set in a surf school, so the main cast spends much of the series in swimsuits.
- In the "Go Fish" episode of Buffy the Vampire Slayer, Buffy. Willow and Cordelia assign themselves to the pool as an excuse to watch the swim team practice. They're pleasantly surprised when they see Xander in a speedo.
- Cheryl Ladd in the "Angels in Paradise" episode of Charlie's Angels—and then repeated in the opening credits in every episode thereafter.
- Lila Archer in the Criminal Minds episode "Somebody's Watching", where she does this twice. The first time it's on the set of her TV series, "Emotional Cages", which is a drama about beach volleyball (the premise being picked obviously as an excuse for Archer to walk around in a bikini, just so Reid knows how attractive is the girl that's interested in him). The second time is when Reid is assigned to defend her at her house, where she decides to make a move on Reid, taking off her robe to go for a swim in a black bikini and pulling Reid into the pool and making out with him.
- Extra: Reporter Maria Menounos bet fellow reporter AJ Calloway that if the New England Patriots lost Super Bowl XLVI, she would strip down to a bikini in Times Square. The New York Giants won the game 21-17. Maria then pays off her bet.on February 7, 2012.
- Heather Thomas in the first episode of The Fall Guy — and then repeated in the opening credits of every single episode thereafter, for obvious reasons.
- Reporter Anna Gilligan wears a bikini throughout this segment in which she tries out and demonstrates The Tarzan Swing at Action Park on Good Day America.
- Miss America pageants used to, quite controversially, contain a swimsuit contest before it was eliminated in 2018
- In Saturday Night Live: Schmitt's Gay Beer parodies the trope by having the beer advertised by sexy male models in speedos.
- WPIX traffic reporter Jill Nicolini wears a bikini when she does her segment from a swimming pool.
- In this news report on Haulover nude beach in South Florida, the reporter wears a bikini and she takes her top off at the start of the segment.
Music
- "Sunshine and Summertime" by Faith Hill has stacked, voluptuous girls in bikinis and big, buff guys in speedos:
You'll see straw sombreros and T-top Camaros
And stereos blastin' in the parking lotYou'll see rock hard bodies and bikini hotties
And everybody's got it goin' on
And showin' what they got - Lit had a music video that featured Pamela Anderson wearing nothing but a black and white bikini and huge stripper shoes. In the video she is a giant and the band plays all over her reclining body until the end of the video when she decides to eat them.
- In the video for "Physical" by Olivia Newton-John, the hot, muscular guys are wearing bikini trunks while working out.
- Britney Spears wears just a pair of jean shorts and a bikini top in the video for "Don't Let Me Be the Last to Know".
Pinballs
- Nearly all of the women in Future Spa wear skimpy bikinis for their workouts.
Radio
- Our Miss Brooks: At least three examples:
- "Friday the Thirteenth": a key factor in the plot is a photograph of Miss Brooks by the lake in a French bathing suit.
- "Heat Wave" has everybody but Miss Brooks and Mr. Conklin scheming to get out of school and pay a trip to the swimming hole. Turns out Harriet Conklin, Walter Denton and Stretch Snodgrass, and even Mr. Boynton have swimming suits under their regular clothes. At the end of episode, it's revealed Miss Brooks is wearing one too.
- In "The Dancer", an exotic dancer wanting Mr. Conklin to hire her for his brother-in-law's bachelor party strips down to a French bathing suit when left alone in his office.
Tabletop Games
- GURPS Ultra Tech has rules for tailoring advanced fabric armor to look like clothing. A one piece swimsuit made of spider silk, providing protection equivalent to a modern concealable kevlar vest is a very distinct possibility, and very easy to wear under clothing.
Video Games
- Arcana Heart:
- Kira Daidouji, because she fights waist-deep in a blob of water.
- Her rival, Catherine Kyohbashi for no reason whatsoever.
- Blue Archive has a considerable number of girls wearing swimsuits, mostly introduced in dedicated events.
- In BoxxyQuest: The Gathering Storm, Catie will change into a swimsuit whenever she visits a pool or the beach. The Playable Epilogue adds the option to let her wear it anywhere – if you do, the rest of the party will gain unique swimsuits of their own, and wear them during cutscenes.
- Brown Dust II:
- When Morphea was playable for the first time, all she had for clothes was a strapless bikini that bared the underside of her breasts.
- When Michaela became playable in this game, she wore an underboob-baring two-piece where she lacks shame in stripping down to just her bikini bottom with her large breasts exposed.
- Taken to the extreme with Crawling Lab, a budget FPS game. You're investigating an abandoned lab only to be assaulted by the hordes of Fembots guarding the interiors, all of them whom are clad in one-piece turtleneck swimsuits.
- Felicia from Darkstalkers technically counts as she walks around in naught but a Fur Bikini, and a real one would have covered her more.
- The Dead or Alive Xtreme Spin-Off games; nearly every scene is a swimsuit scene.
- In Dragon Quest III swimsuit armors can be purchased and worn by female members.
- Fate/Grand Order has the Summer Events. Each one has several female Servants in swimsuits, and for various reasons are different classes and all are Hotter and Sexier than their regular incarnations. And they keep their Swimsuits on after the event, no matter what.
- The first event does justify retaining them by revealing that Scathach, who was responsible for changing their classes with swimsuits, completely forgot how to reverse it.
- The second event justifies the initial change to swimsuits by Ishtar, a goddess of love, requiring the racers wear swimsuits to get more attention to power her ritual.
- By the third event, everybody in-universe has gotten used to changing into swimsuits and different classes for these events.
- Rikku from Final Fantasy X-2 wears a bikini with a miniskirt and a scarf over it as her default outfit.
- Fire Emblem Heroes is similar to Fate/Grand Order in that during the summer they had events where they bring out swimsuit-clad heroes.
- Grand Summoners: When Sakura Matou became playable, she had nothing on her except a strapless bikini and a pair of sandals. Bazzett became playable in similar attire soon after with the difference being her bikini having straps as well as having an apron pre-evolution.
- Grand Theft Auto Online: Player characters can move around wearing swimsuits if they choose, with the exception of missions involving very specific costumes.
- Hitman 2 has its final DLC mission set on a tropical resort in the Maldives. One target is Ljudmila Vetrova, who walks around in a bikini and flowing strips of cloth that dangle from her waist to give the appearance of a dress. Agent 47 will start the mission in normal clothes, but he has the ability to wear a swimsuit in his quarters, pink trunks and an unbuttoned pastel shirt, that he can wear for the whole mission if he chooses.
- A Non-Fanservice one: In MySims Agents, Clara Belle, Taylor, Summer and Luke wear some Beach-Wear (though Summer is a lifeguard).
- Not Tonight: You'll be seeing these a lot at the Fire & Ice Club shifts two-thirds of the way through Chapter 1. And, of course, those wearing swimsuits and beach clothes (which are banned items) are not allowed. Though one has to wonder why people are wearing swimsuits in England in a cold month like January, of all places!
- Persona 5 has a free swimsuit DLC that allows you to put your characters in bikinis, speedos and swim trunks as they Dungeon Crawl through an Eldritch Location full of The Heartless. No one will comment on this, despite the swimsuits still being on them in cutscenes.
- Pirate Hunter (FPS) opens with a Miss Bikini contest aboard a luxury tourist ship's deck pool, with scores and scores of scantily-clad supermodels posing onstage and strutting around with plenty of Sexy Walk postures amidst a massively cheering crowd. And then terrorists storms the vessel and shoots up the entire area, with loads and loads of crewmen and innocent bystanders killed in the crossfire as they took over.
- Pokémon:
- Misty the Water-type Gym Leader from Pokémon Red, Blue, Gold, and Silver and their remakes. In the Kanto games, she wears just a two-piece swimsuit, while in the Johto games she wears a one-piece swimsuit under a jacket.
- Pokémon Black 2 and White 2
- Marlon, the Water-type Gym Leader, is a male example who is also Mr. Fanservice.
- The player characters are visibly wearing swimsuits under their clothes. Nate is wearing a wetsuit, and Rosa is wearing wetsuit bottoms with a halter-style bikini top.
- Pokémon Sun and Moon: Lana, the Water-type Trial Captain, wears a one-piece swimsuit under her clothes.
- Nessa is the water gym leader from Pokémon Sword and Shield, and like Misty, wears a swimsuit regardless of whether or not she's actually swimming. Unlike Misty, she is a much older Ms. Fanservice.
- The player characters from ''Pokémon Winds and Waves both wear full-body wetsuits under their clothes, as their journey involves a lot of water travel.
- Rosenkreuzstilette:
- Justified with Trauare Wrede in the first game where, due to her status as the game's Water-element boss, she wears an open jacket over her swimsuit, and, well... not much else. It's as hot as it sounds.
- Other than for her Meaningful Name maybe, it's not at all justified with Luste Teuber, who also wears a Stripperific ensemble, which consists of a black bikini, Opera Gloves and thighhigh socks.
- Run Like Hell contains a Happy Flashback in the middle of an apocalyptic scenario aboard a Space Station increasingly overrun by hostile alien monstrosities. And the player hero, Nick Connor, finds a set of VR Goggles where he remembers his past with his missing fiancee Samantha, where they're making out on a seaside villa back on Earth and she's in a skimpy two-piece bikini.
- Rumble Roses the girls each have one as an alternate costume, and it's the only outfit available for the mud wrestling match.
- Silent Ops has an early mission in Capri where you infiltrate a yacht belong to the bad guys, and your Mission Control, Nicole, who's in a speedboat the whole time, spending the whole stage in a white bikini. Even in the subsequent boat chase where you're pursued by enemy mooks while Nicole backs you up with her own guns.
- Elena from Street Fighter III is clad in a bikini. Also from that very same game, Gill, who's practically clad in only a speedo.
- Ty the Tasmanian Tiger pretty much wears nothing but a pair of red and yellow sun print swimming trunks, a matching patterned bandana around the neck, and a pair of leather gloves.
- One alternate skin for Ty in the PC version called "Wetsuit" comprises of blue and yellow boardshorts, and a matching colored T-shirt.
Visual Novels
- Danganronpa V3: Killing Harmony: Angie Yonaga's outfit consist of only an open yellow coat, a blue skirt and a bikini. Notably, her swimsuit sprites from Danganronpa S: Ultimate Summer Camp are just her normal ones without her jacket.
Web Animation
- The Amazing Digital Circus: "Beach Episode" parodies this, as the characters wear swimsuits where they enjoy their time at the Digital Lake... in their cartoon bodies. Zooble and Jax avert this trope, the former because they don't wear anything most of the time, and the latter because he refuses to expose himself in any way.
- Gameoverse: Both Kit and Miss Information wear bikinis for over half of the Pilot, since they are on a water-covered planet with almost no dry land, and only change back once they've escaped back onto their ships.
Webcomics
- Bronze Skin Inc.: Since the setting is a beach in Rio de Janeiro, and they are there to work on their tan, it almost goes without saying that the giantesses are always walking around in little more than bikinis.
Web Videos
- Look TV: Both Pro Surfer Alana Blanchard and Valentine Bureau when Alana teaches Valentine how to surf.
Western Animation
- The Adventures of Super Mario Bros. 3: Princess Toadstool wears a pink one-piece swimsuit for all of "Reign Storm" (except her first scene in the episode), and the entirety of "7 Continents for 7 Koopas".
- The Real Ghostbusters: An episode of the second season had Janine in nothing but a leopard-spot bikini. Oddly enough, she's nowhere near any water throughout the episode. The city was under a heat wave and Janine was in the office in a bikini to stay cool.
- SpongeBob SquarePants:
- Sandy wears a purple bikini when she is in her treedome.
- Some female Bikini-Bottomites walk in bikinis as well.
Real Life
- There’s a bit more Truth in Television here than most people think. Often when a small Close-Knit Community is in a warm climate and located close to water, it basically becomes a natural habitat for this kind of character. Despite such rural communities leaning conservative, if not religious, Our Nudity Is Different becomes an unwritten rule. Most people will forgo shoes and cover ups for general errands and seeing friends, while businesses forgo “No Shoes, No Shirt, No Service” for their customers who are often coming from the beach anyway. Thus it’s not uncommon to see someone going about their whole day in a swimsuit even if they never set a toe on the water because it’s simply casual wear to them.
- Communities along the American Gulf Coast and Florida are pretty famous for this.
- Certain lake communities can be this as well, even well inland.
- Many island communities are like this, including certain towns in Hawaii
- Commonly found among certain tropical and beach themed internet aesthetics; such as, Tropicalcore, Coconut Girl, and the like.
- During their car wash fundraisers, many high school and college cheerleaders often wear either bikinis or shorts and bikini tops.
- The Miami Floridians of the American Basketball Association had "ballgirls," sort of combination ballboys and cheerleaders, who wore bikinis to all the games. The team even brought them to some away games (despite many ABA teams' tendency to only bring ten players to away games, instead of their full roster of twelve, to save money on travel expenses).
- Every summer, Hooters restaurants hold charity car washes with the Hooter girls washing cars in bikinis.
- Beauty pageants have historically featured a swimsuit walk. Beautiful women. In swimsuits. Walking.
- Several coffee shops use this as a gimmick to attract customers by having their (young and attractive) barista staff work in swimsuits or underwear.