Characters / Partnership to End Addiction

Following

• Deadpan Snarker: Is rather dry and exasperated about having to teach the lesson yet another time.

• Ax-Crazy: Pan Crazy; she destroys a kitchen with a frying pan in a fit of rage.
• Frying Pan of Doom: She uses a frying pan to destroy everything in her surroundings.
• Everything Breaks: To hammer the point home on the consequences of losing drugs, he completely wrecks the kitchen.
• Suddenly Shouting: The moment she finishes explaining about "the brain on heroin", she demonstrates the aftermath by throwing the frying pan in a fit of rage.
  THIS IS WHAT YOUR FAMILY GOES THROUGH! AND YOUR FRIENDS! AND YOUR MONEY! AND YOUR JOB! AND YOUR SELF-RESPECT! AND YOUR FUTURE!

• Ambiguous Situation: Was he still using drugs when the events of the ad occurred, or had he gotten clean? Either way, he had to have been using them recently enough for the son to pick up on the habit.
• Dark Secret: He uses drugs, which is where his son learned it from.
• Hypocrite: Is angry at his son for using drugs when not only has he used drugs, but he is the person the son learned it from.
• My Greatest Failure: The father regretted what he had done as he recoils from realizing the error of his own ways. Parents who use drugs have children who use drugs, indeed.

• Like Father, Like Son: "Parents who use drugs, have children who use drugs" doesn't lie. He learned to do drugs by watching his father doing it.
• You Taught Me That: "I learned it by watching you!"

• The Ghost: She does not physically appear, only being mentioned by the father.
• Small Role, Big Impact: While she is only mentioned once, her finding the son's drug stash in his closet is what sets the ad's plot in motion.

• The Ace: Thanks to her parents' help, she can ride a two-wheeler, build and use a telescope, and is a talented tennis player.
• Ambiguous Situation: Is she actually dead, or just in critical condition? The narration implies the former, but the ambulance implies the latter.
• Coming of Age Story: The PSA tells how Suzie grows out through maturity.
• Used to Be a Sweet Kid: Susie was once a talented girl, until her regretful take on doing drugs.

• Good Parents: They love Susie very much, and are always willing to help her succeed...but, unfortunately, they forgot to teach her one very important lesson...

• Good Parents: Similarly to Susie's parents, he loved his son a lot. However, while Susie's parents simply neglected to teach her about drugs, the father had intended to do so but failed because he waited too long.
• My Greatest Failure: Regretting about not educating his son about drugs. 'nuff said.
• Outliving One's Offspring: In the ad, he is grieving the loss of his thirteen-year-old son.

• Death of a Child: Died at thirteen because of drug abuse.
• Posthumous Character: The PSA shows that the father is talking to his son about the dangers of drugs, only to show that he's talking to his son's grave, revealing he's Dead All Along.

• Birthday Episode: Implied; a variation of "Happy Birthday" is heard during her ad.
• Creepy Blue Eyes: They start off as innocent but quickly delve into creepy as the ad progresses.
• Nightmare Face: Her final few expressions are haunting, to say the least.
• Spared By the Variant: Downplayed; a variant of this ad only implies her death rather than outright stating it.

• Blunt "Yes": Upon revealing his true form, he asks the viewer if he's the kind of person that'd sell poison before letting one out.
• Faux Affably Evil: Behaves very friendly and cheerful while advertising his drugs.
• Sssssnake Talk: He makes his pitch to the viewer as he gradually transforms into a snake.
  Snake: "But hey, do I look like the kind of guy that would do that to a kid like you? YESSSSSSS!"
• Voice of the Legion: His voice becomes very echoe-y as he starts to reveal his true form.
• Totally Radical: He uses words like "dude", "home boy" and "mama".

• Girlish Pigtails: Her hairstyle.

• The Voice: Only her voice is heard.

• Would Hurt a Child: Unintentionally or not, she is responsible for the health problems Jamie either has or will have in the future because of her hosting a meth lab so close to the apartment Jamie and her mother live in.

^{(SPOILERS) Click here to see what happened to Warren.}:

The PSA's character who just celebrated his sixteenth birthday by smoking cocaine as part of starting his new life.

• Age Lift: The original PSA stated that Warren is 16, but there is another version (with the message reading "You Don't Come Back From Crack") where Warren is stated to be 17 years old.
• Dangerous 16th Birthday: Started to go high on his 16th birthday. And that's how his new life abruptly ended.
• Leitmotif: Plays "Life is Like" by The Suburbs when going out in style, before it slowly transitions into a harrowing and ominous tune to reveal Warren's death.
• Makeover Montage: The PSA shows an extreme close-up of Warren fixing and adjusting his clothes except it's NOT. The one who did all of this is the mortician prepping for the funeral, revealing that Warren is already Dead All Along.
• Posthumous Character: Warren was already dead in the PSA.
• Starting a New Life: As the narrator stated, Warren wanted to start a new life... by smoking crack. And it didn't go as he planned.

• Broken Record: "I do coke." then he exclaims "So I can work longer, so I can earn more, so I can do more coke.", and repeats this line over and over again.
• Circular Reasoning: A literal example; its shows him locked in a room saying "I do coke so I can work longer so I can earn more so I can do more coke" and so on and so forth while walking around in a circle before suddenly disappearing.
• Going in Circles: Literally in an empty white room, as he walks in circles, stating about him doing coke, work, earn, repeat.

• Anti-Role Model: Their intended role is to show viewers that marijuana will get them nowhere in life, since these guys prefer to smoke weed all day instead of looking for jobs. Problem is, many young viewers missed the ad's message and took "nothing happens with marijuana" literally, which caused it to be pulled off the air.
• Basement Dweller: They're unemployed and still live at home with their parents.
• Lazy Bum: They can't be bothered to find jobs, preferring to get high all the time.
• The Stoner: They're lazy slackers who don't appear to have hobbies outside of smoking weed.