• Artistic Age: Compared to other seasons' Cures, the Fresh Cures are drawn with longer legs and proportions that make them look about high school age rather than 14 years old.
• Heroic RRoD: In episode 20, they work themselves into exhaustion while practicing for a dance competition, which makes them much weaker in a fight against the Nakisakebe. They end up getting wheeled into the hospital at the end of the episode after they faint on the side of the road.
• Mid-Season Upgrade: By caring for Chiffon, each of them receives a Cure Stick from their respective Pickrun that upgrades their Finishing Move to a more powerful "Fresh" version (e.g. "Love Sunshine Fresh"). This also gives them a more mundane power that lets them better take care of Chiffon.
• Muggle Foster Parents: They're tasked with raising Chiffon, a psychic fairy baby from the Sweets Kingdom, in addition to protecting the world from Labyrinth.

Voiced by: Kanae Oki (Japanese) ^{Foreign VAs} Emanuela Damasio (Italian), Lin Meixiu (Taiwanese Mandarin / most appearances), Xie Ning (Taiwanese Mandarin / Soaring Sky! PreCure episode 26)

A ridiculously positive girl who's very fond of dancing and keen on spreading happiness to everyone she comes across. During a concert of her favorite dance group Trinity, Labyrinth begins its attack on humans. Love threw herself to defend the lead of the Trinity, Miyuki Chinen, and was chosen to become Cure Peach to fight against evil. Shortly afterward she started training her dancing skills with Miyuki. Cure Peach's speciality is punching.

• Action Girl: Cure Peach has the most successful first transformation among the lead Cures in the whole franchise so far. She just fought the Monster of the Week without any questions and using her magical power without being called for using it. She even called herself being the legendary warrior, a Precure, despite not knowing the legend.
• All-Loving Hero: True to her name, Love does her best to ensure that everyone, enemies included, can get their happiness, unless they can't be reasoned with (like Northa and Klein). She even tries this on Moebius (although it failed). This also spreads to her teammates with Miki and Setsuna managing to reach through Soular and Westar after Moebius tries to dispose of them.
• Bare-Fisted Monk: Cure Peach's specialization in punching. She'd kick anytime just fine, though. The movie, however, shows this as she's also capable of doing a Megaton One-Inch Punch.
• Contrasting Sequel Main Character: To Nozomi/Cure Dream from Yes! Pretty Cure 5.
  • Nozomi is a very ordinary middle-school student whose only standout quality at the start of the series is her immense optimism. She routinely has trouble focusing and paying attention, and aside from her childhood best friend Rin, she is generally dismissed as The Ditz. While she struggles in her first fight against Girinma and his Kowaina, she takes to becoming a Pretty Cure immediately, dedicating herself to reviving the Palmier Kingdom.
  • Love is much more outgoing, sociable, and popular among her classmates, and has a very unusual name. Rather than being optimistic against impossible odds, her defining quality is her selflessness and willingness to go to great lengths to make sure everyone around her finds their happiness. She is not only still in touch with Miki and Inori, whom she has known since she was little, she is beloved all across Clover Town Street where she lives and the townspeople greet her cheerfully when they walk by. While she's a very capable fighter right from the start as Cure Peach, after she transforms back, Love has scarcely any idea what she had just done and wonders if she turned into a different person.
• Does Not Like Spam: She has a massive aversion to carrots, which are a Stock "Yuck!" for children in Japan.
• Dub Name Change: Her Cure Name becomes "Cure Love" in the Taiwanese Mandarin dub. ^note  Also, Taiwan translated "Cure" as "Fairy" in this season instead of "Angels" like other seasons. This is averted in said dub of her cameo in Soaring Sky! PreCure, where she introduced herself as Cure Peach instead. ^note  along with translate "Cure" as "Angel"
• Giver of Lame Names: Her childhood stuffed bunny rabbit's name is "Usapyon" (from usagi, "rabbit", and pyon, a hopping sound), which isn't particularly creative.
• For Happiness: So much that in the first episode she starts crying because her classmate Yumi was rejected by a senior she had a crush on. Not to mention, her catchphrase is "Get your happiness!", and she even tries this on her enemies. Works for Eas, backfires for Moebius.
• Funny Afro: Love gets a couple of these every so often throughout the series with the Monster of the Week of episode 12 forcing a red wig on her in contrast to the more stylish wigs Miki and Inori received. However, she quickly cheers up since Chiffon likes it and uses it as a makeshift trampoline.
• Gendered Genetics: She has the same pale skin, bronze hair, and lean build as her mother, Ayumi.
• Genki Girl: As per Pretty Cure tradition, she's a highly energetic teenage girl who loves dancing.
• Girlish Pigtails: In both civilian and Cure forms, she wears a pair of high pigtails that emphasize her femininity.
• Hair of Gold, Heart of Gold: As a cure, she has bright blonde hair and is a hyperempathetic and compassionate teenage girl.
• Heart Beat-Down: The Love Sunshine (Fresh) involves firing off a beam in the shape of a heart.
• Heroic BSoD:
  • The revelation that Setsuna is her Arch-Enemy Eas hit her hard leaving her unsure what to do especially since she truly believes in her friendship with Setsuna. She snaps out of this thanks to Kaoru advising her to resume their friendship by settling their beef with each other with her realizing that they should just fight it out.
  • In The Movie, she loses her nerve and can't bring herself to fight Toymajin after she sees Usapyon as one of the toys inside his body and becomes convinced that Usapyon hates her for storing her in the closet. Thankfully, Miki slaps her out of it.
• Heterosexual Life-Partners: With Setsuna with whom she shares a close bond due to the amounts of hardships and conflict their friendship endured.
• Idiot Hero: This is also played for laughs in Episode 32, when the other girls try to find a solution to extend Tarte's stay in the human world; all of their ideas describe Cure Peach as an idiot. Of course, Love is not amused about it.
• Incorruptible Pure Pureness: When she's hit with the parrot Nakewameke's Brutal Honesty-inducing feathers in episode 15, she is just as nice on the inside as she is on the outside. To put this in perspective, even Miki and Inori had secret resentment towards Setsuna for her negative fortune-telling.
• Intentional Engrish for Funny: In episode 29, she tries to talk to Prince Jeffrey in English, but leads with the non-sequitur "this is a pen" and makes wild, exaggerated gestures the whole time. It then turns out that Jeffrey speaks fluent Japanese, meaning all she did was make herself look silly in front of her friends.
• Meaningful Name: Love is a fitting first name for a romantic girl. Momozono can translate to "peach garden", fitting her cure alias.
• Nice Job Breaking It, Hero!: In episode 46, Setsuna warns Love not to assist an elderly Labyrinth resident who stumbles carrying a heavy box, because no order has been given to assist him and doing so would draw attention to them. She stops, only to instinctively help a little girl moments later. The Big Bad promptly notices them. Despite that, her efforts touch the girl and she comes back with the rest of the residents to cheer them on.
• Nightmare Face:
  • Implied in episode 4. She tries to make funny faces to cheer up Chiffon, but Chiffon's horrified reaction indicates the faces were more scary than funny.
  • At the end of episode 30, she and Setsuna sport a creepy version of a Comical Angry Face when they close in on Tarte with shadowed faces and big grimaces.
• No Infantile Amnesia: Downplayed. She only has vague recollections of her grandfather, Genkichi, since he died when she was four years old. However, she does remember enough of him to imagine seeing him again when Soular sends her into a Lotus-Eater Machine based on her most precious memories.
• Oblivious to Love: She doesn't notice that Daisuke has a crush on her, even when he talks about her when she's Cure Peach. He needs to confess to her for her to get it.
• Playful Cat Smile: Exaggerated in episode 14. When she tries to talk to a cat, her smile becomes cat-like, and she's even drawn with slimmer irises, a cat-like nose, two fangs, and whiskers.
• The Power of Love: Her first name is literally the word Love, her symbol is the pink heart, and she's the lead Cure of this season.
• Stalker Without a Crush: In episode 11, she, Miki, and Inori repeatedly follow Miyuki around so they can apologize to her for missing their dance lessons. They even try to sneak past some security guards while hiding behind a plant just to get to her!
• Troll: After Daisuke finally confesses his love to her, she doesn't give him an answer and goes happily away.
• What Kind of Lame Power Is Heart, Anyway?: Her Mid-Season Upgrade also lets her... create food for Chiffon.
• Who Names Their Kid "Dude"?: As she takes pains to remind people when she introduces herself, her first name really is "Love", spelled in katakana. Her grandpa would have named her "Ai", but thought the sentiment would be more universal if he used the English word. In real-world Japan, this would be considered a kira kira name.

Voiced by: Eri Kitamura (Japanese) ^{Foreign VAs} Valentina Favazza (Italian), Zhan Yajing (Taiwanese Mandarin / main series), Feng Jiade (Taiwanese Mandarin / Pretty Cure All-Stars DX), Lin Peiling (Taiwanese Mandarin / DX2 & 3)

• Absurd Phobia: Episode 33 reveals that she is terrified to death of octopuses, thanks to an incident from when she was a little kid — when she went to the beach and found one, she tried to pick it up, only for it to frighten her by latching onto her arm.
• Action Girl: While she is a fashionista and aspiring model, she's also a Cure.
• Bare Midriffs Are Feminine: As Cure Berry, she has a bare midriff and is portrayed as the most feminine and fashionable member of the team.
• The Big Girl: Has taken this role, after Cure Passion took her Lancer role. Cure Berry is taller than the other girls (in fact, she's the second tallest Precure after Cure Moonlight in the franchise), and being one of two Fresh Cures whose specialty is attacking (in her case: kicks).
• Can't Catch Up: She's worried about this while she was lacking her Mid-Season Upgrade. This leads her to take a level in Jerkass for Chiffon in the next episode, until she learns about taking her responsibility as Chiffon's caretaker/mom instead of just using her as a method to power up.
• Coming in Hot: In the movie, she pilots a spaceship against a toy alien, only to get shot down. Luckily, she's able to jump onto the alien's craft and take them out before she dies in a crash.
• Cool Big Sis: For her little sickly brother Kazuki.
• Disappeared Dad: Her parents had a Solomon Divorce and she lives with her mother. Her brother lives with her father, who is never seen in the series.
• Dub Name Change: Her Cure Name becomes "Cure Hope" in the Taiwanese Mandarin dub.
• The Fashionista: While not as much as Erika in the next season, Miki is pretty fashion-conscious, as she's aiming for a dream of being a fashion model.
• Freak Out: What happens if she sees an octopus.
• Get a Hold of Yourself, Man!: Miki slaps Cure Peach in The Movie to snap her out of it when she spots Usapyon among Toymajin's assimilated toys and blames herself for keeping Usapyon in her closet, becoming hesitant to fight him.
• Head-Turning Beauty: Nearly everyone who comes across her comment on how beautiful she is (for a 14-years old). She has so many would-be suitors that hit on her, to the point where she had to ask Kazuki to pretend be her boyfriend just to drive them off. Inevitable, since she's trying to be 'perfect', and her dream job is to be a fashion model.
• Huge Schoolgirl: She's the third tallest Pretty Cure in the franchise and quite tall for Japanese standards, considering she's 14.
• Kick Chick: Invoked in episode 37 when Kento's training simulator calculates that Cure Berry's strongest asset is her kicking. She then tries to focus all her energy on kicking more powerfully to play to her strengths. She is, however, fine with punching.
• The Lancer: Before Cure Passion joined them, she was the foil to Cure Peach.
• Light Feminine and Dark Feminine: Dark Feminine to Inori's Light Feminine.
• Maternally Challenged: In episode 17, she tries to take care of Chiffon all by herself so she can activate her Pickrun. It isn't long before Chiffon is crying because she'd rather be with Love and Inori instead. By the end of the episode, Miki learns that one of the most important parts of raising a child is genuine, unconditional love, not just following what books on childcare tell her to do.
• Meaningful Name: Miki contains the characters for "beauty" and "hope", while the "ao" in Aono means "blue".
• Ms. Fanservice: Probably the closest Pretty Cure has ever gotten to this trope, given her Shower Scene in Episode 2 and her revealing Cure outfit.
• Odd Name Out: The only member of the team whose Cure name doesn't start with a P.
• The Perfectionist: Her catchphrase is after all "I'm perfect!", and she mostly tries to look and act perfect in every way, and at first, she'd usually hide any imperfect things she happened to have (like her fears towards octopus). But this is also occasionally Played for Laughs; when things go downhill, Miki would instead go "I'm not perfect at all...". On the other hand, any time she's not even bothering to appear perfect (especially during her focus episode where she unlocks her Pickrun), it's a sign that things just got too serious for her. On the bright side and unusual for the trope, being a perfectionist doesn't make Miki batshit insane like other examples of the trope, she's still a positive and good girl through and through.
• Plucky Girl: The 'Blue Heart' symbolizes hope, thus Miki always kept her hope and refuses to fall into despair.
• Proper Tights with a Skirt: As the elegant and feminine fashionista, she wears a pair of opaque black tights with her school uniform.
• Purely Aesthetic Glasses: At the end of episode 17, she puts on a pair of glasses for dramatic effect as she promises to be a perfect mother to Chiffon, and that includes being firm with her.
• Relative Error: Many people who see her and her younger brother Kazuki together mistakenly assume they're a couple, a Running Gag in scenes featuring them. In episode 9, it's revealed that Miki deliberately didn't tell Love and Inori that Kazuki was her brother because she thought it was funny.
• The Smart Girl: She is a blue Cure, of course. However, she does not have many moments.
• Socially Awkward Hero: Had moments of this trying to talk to Setsuna after she becomes Cure Passion
• True Blue Femininity: She's the Blue Cure of this season, and is a feminine model.
• What Kind of Lame Power Is Heart, Anyway?: Her Mid-Season Upgrade also lets her... change Chiffon's clothes. There was an episode where she used it to put the Cures in baseball uniforms.
• Why Did It Have to Be Snakes?: Octopuses in her case, due to an event in her childhood. Unlike Inori's case with ferrets, Miki didn't so much get over it as temporarily put aside her fears to protect her friends. When the same octopus-Nakewameke returns in All Stars DX3, Miki still trembles at its presence.^note Still an improvement, considering the last time she met it, she had an utter Freak Out and refuses to transform initially.

Voiced by: Akiko Nakagawa (Japanese) ^{Foreign VAs} Benedetta Ponticelli (Italian), Fu Qihui (Taiwanese Mandarin / most appearances), Zhao Hua (Taiwanese Mandarin / Pretty Cure All-Stars DX3)

• Bows for Cuteness: As she is the sweetest and most innocent of the team, Cure Pine has a big bow on her head that her teammates lack.
• Crazy-Prepared: Who ever brought an umbrella to the amusement park to protect from splashing water caused by the log flume?
  • And who would've come up with the idea of bringing in a mechanical retractable long hand just in case she's forced to touch a ferret that she feared?
• Dub Name Change: Her Cure Name becomes "Cure Prayers" in the Taiwanese Mandarin dub.
• Friend to All Living Things: Except ferrets, due to a slightly traumatic childhood event. And even then, that wears off.
• Horse of a Different Colour: Rides a white tiger in episode 41.
• Kindly Vet: She's the daughter of a caring veterinarian, and hopes someday to follow her father's footsteps in his job. She gets a few chances throughout the series to show how much she cares for animals, such as when she is chased by a toy T-rex during the movie and discovers that it's only going on a berserk rampage because of a splinter.
• Light Feminine and Dark Feminine: Light Feminine to Miki's Dark Feminine
• Meaningful Name: Inori means "pray", which specifically refers to her element of prayers and how she goes to a Christian private school. The "buki" of Yamabuki means "blow", referring to her Pine Flute, and the "ki" in "buki" can mean "yellow"
• Nice Girl: When she notices that Setsuna grows tired of Love and Miki abusing Akarun's power, she denies that she also forgotten something in her house. After a private talk with Setsuna, she finally admits it and has Setsuna retrieves it, revealing that said item is actually a set of gymnastic uniform she made for Setsuna, just like the ones she made for Love and Miki.
• Personality Powers: She's the Pretty Cure of Faith. Very befitting for a Christian girl turned Pretty Cure.
• Power Makes Your Hair Grow: Significantly downplayed in comparison to other Cures in the franchise. Though her hair color changes just like her fellow Fresh Cures, her hairstyle as Cure Pine is almost exactly the same as it is in her civilian form; the only difference is that her side ponytail is slightly longer.
• Shrinking Violet: In the first few episodes, she's shy and not very outgoing.
• Speaks Fluent Animal: From episode 13 onwards, thanks to her Mid-Season Upgrade. While there are a lot of kind animals, Inori also finds out that there's also some uncaring and unhelpful ones (but harmless).
• Token Religious Teammate: She's the only Precure to have a confirmed religion (Christianity) in the franchise.
• Why Did It Have to Be Snakes?: In her case, ferrets... And Tarte just happens to look like one. However, she is no longer afraid of him after the events of episode 10.

Setsuna Higashi / Cure Passion (東 せつな higashi setsuna / キュアパッション kyua passhon)

Voiced by: Yuka Komatsu (Japanese) ^{Foreign VAs} Benedetta Degli Innocenti (Italian), Li Mingxing (Taiwanese Mandarin / main series), Feng Jiade (Taiwanese Mandarin / Pretty Cure All-Stars DX2), Liu Ruping (Taiwanese Mandarin / DX3)

^{Click here to see her as Eas}

Eas uses the alias Setsuna Higashi in order to manipulate and break apart Love's circle of friends, only to find herself becoming part of said circle. Eventually her life is terminated by Labyrinth, but she is resurrected as Cure Passion. Having nowhere to go, she is invited to stay with the Momozonos as a surrogate daughter, adopts the name Setsuna for real, and starts learning about what it's like to live like a normal human. Cure Passion's specialty is speed.

• Academic Athlete: Despite coming from a horrible Techno Dystopia, she apparently didn't have a bad education growing up — when she transfers to Setsuna's school, she is shown solving math problems on the blackboard and has students cheering her on during gym class.
• Adopted to the House: In episode 24, Setsuna is invited to live with the Momozonos, as Love is worried that Setsuna no longer has a home after leaving Labyrinth. She is given her own room by the next episode.
• Arch-Enemy: As Eas, Setsuna is this to Love/Cure Peach. She relies on her chance meeting with Love at the start of the series to pretend to be her friend, and she repeatedly tries to trick Love so she can steal her Linkrun. Eas soon demonstrates a strong grudge against Love, to the point of obsessively trying to crush any trace of happiness in her life.
• The Atoner: She feels guilty about her past sins, but fortunately, the world is better than she could ever imagine.
• Bad People Abuse Animals: In episode 3, Eas converts a little boy's dog into a Nakewameke. She does redeem herself later, but it's one of her worst actions as a villain. In a later episode after she reforms, she actually encounters this boy again, and though he does not remember what happened, the dog does and reacts accordingly.
• Be All My Sins Remembered: After she comes back from the dead and transforms into Cure Passion for the first time, Setsuna initially refuses to join Love, Miki, and Inori, as she believes her hands are "far too dirty" to be a part of their team. She spends a couple of episodes navigating her place in the world without Labyrinth and atoning for her past mistakes before she truly accepts herself as a Precure.
• Becoming the Mask: She attempts to infiltrate Love's circle of friends so she could steal their Transformation Trinkets, and is equally confused and horrified as she grows into the role for real.
• Berserk Button: Especially if you're in Labyrinth, do not bring up her past with them. Westar got yelled at for doing so.
• Blind Obedience: At first, she is an extremely devoted follower of Moebius who would go to any length possible to serve him, even suffering through the painful effects of the Nakisakebe card as proof of her loyalty. It takes dying and coming back to life for her to take the blinders off and see Labyrinth for the dystopia it really is.
• Brutal Honesty: In episode 33, she is rather blunt when she goes shopping with Miki and tells her to her face that trying to change her image won't work if she keeps wearing the same style of fashion.
• But Now I Must Go: She returns to Labyrinth with Hayato and Shun in the last episode since it's now safe from Moebius' influence. Of course, it's hinted that they can come back and visit if they want to. And she usually does for crossover movies.
• Color-Coded Secret Identity: The fact that most of her stuff is red even gets discussed a few times.
• The Comically Serious: She doesn't know what comedy is.
• Crucified Hero Shot: In episode 42 when she's captured and tied to the gauge.
• Dark Action Girl: This lady knows how to smash the Cures and she's working for the villains.
• Dark Magical Girl: Eas is extremely loyal to Moebius and she used to live in a world where everything is controlled by him, making a huge contrast to the heroines.
• Disney Death: Her life energy is sacrificed for Labyrinth's goal, but Akarun is summoned by Chiffon and enters her body. This causes her to be revived as Cure Passion.
• Does Not Like Spam: She does not like bell peppers, and doesn't react well when Love buys them at the start of episode 34.
• Dork Knight: Her social skills leave much to be desired.
• Dub Name Change: Her Cure Name becomes "Cure Lucky" in the Taiwanese Mandarin dub.
• Duel Boss: In episode 23, she has a final one-on-one fight with Cure Peach that doesn't involve summoning any monsters.
• Evil Cannot Comprehend Good: As Eas, she consistently struggles to understand Love's genuine, caring nature due to her Blind Obedience to Moebius. As she begins to comprehend good, she stops being evil.
• Excellent Judge of Character: Despite her Blind Obedience towards Moebius in the earlier episodes, by episode 32 Setsuna is easily the most perceptive member of the team and can tell Azukina is hiding something long before she admits to unsealing the monster in Shirukoama Forest.
• False Friend: At first, she pretends to be a friendly fortune-teller so she can get close to the Cures and steal their Linkruns. She ends up genuinely becoming friends with them.
• Good Eyes, Evil Eyes: She is initially portrayed with narrower and duller eyes than the Cures. However, they become rounder and shinier after she resolves to become a Pretty Cure in episode 24.
• Green-Eyed Monster: Eas admits in episode 23 that she was always jealous of Love and her sincere All-Loving Hero nature, causing her to become obsessed with defeating Love.
• Guilt-Induced Nightmare: After she encounters a little boy and his dog in episode 25, she has a nightmare about what she had done to them in episode 3, namely backhanding him into a tree and turning the dog into a Nakewameke.
• Happily Adopted: Well, not officially (she's kind of an administrative void), but as far as the Momozonos are concerned she's the family's second daughter, and she even starts calling Ayumi "mom" after a while.
• Heart Beat-Down: Happiness Hurricane has a heart motif.
• Heel–Face Turn: After she is revived, she becomes Cure Passion.
• Heel Realization: Has two in succession. The first one happens before her Heel–Face Turn, and the second one happens afterward.
  • Eas admits she was jealous of Love during their last fight and then realizes that it's only while being with the Pretty Cures as Setsuna that she is happy. After being killed by Labyrinth and revived by Chiffon, this convinces her to leave Labyrinth for good.
  • In the following episode Eas/Setsuna is invited to a restaurant by Love. After spending time with Love and her parents, she silently realizes what happiness really means and that she almost destroyed people's joy by attacking them. She then becomes shocked after seeing Westar attacking innocent people and terrifying them on purpose. This is enough to convince her to fight Labyrinth and join Love's team. Quickly afterward, the heel realization causes her to break down into tears.
• Heroic BSoD: Despite her Heel–Face Turn, she constantly dwells on her time as Eas and even worries that she will change back. This comes to a head in episode 42.
• High Collar of Doom: She wears a black top with a red high collar because she's Red and Black and Evil All Over.
• High-Heel–Face Turn: Building up from Heel–Face Turn. Of course, she's female.
• I Surrender, Suckers!: She pretends to accept Moebius's forgiveness in episode 42, but her real intention is to destroy the Misfortune Gauge. Not that it works against Northa, getting her caught and nearly brainwashed into rejoining Labyrinth if it wasn't for her friends coming in.
• In-Universe Catharsis: Eas's one-on-one fight with Cure Peach in episode 23 is a deeply cathartic experience for her, as she finally opens up that she was jealous of Love and that being around her made her feel like she wasn't herself.
  Eas: Strange, isn't it...? We fought so fiercely... but my heart feels refreshed. My hardened heart...
• Inner Monologue: When she pretends to be the Cures' friends as Eas, her friendly dialogue is juxtaposed against a much nastier and more cynical internal dialogue.
• Instant Fan Club: Gets one when she transfer to Love's school.
• Kick the Dog: During her tenure as the Starter Villain, Eas is responsible for a lot of nasty things that underscore how she's meant to be evil, like transforming a dog into the Monster of the Week and trying to convince Love to cut ties with Miyuki while pretending to be her friend.
• The Lancer: After joining the Precures, she has taken this role from Cure Berry.
• Lightning Bruiser: She is quite strong, but her real strength in combat is her speed.
• Manipulative Bitch: As Eas, Setsuna plays the role of a False Friend so she can trick Love into letting her guard down and steal her Transformation Trinket.
• Meaningful Name: Higashi means "east", a reference to her original name Eas. Setsuna can mean "moment" or "instant", believed to be part of a Theme Naming with the other Labyrinth agents' human identities.
• Mistreatment-Induced Betrayal: Eas begins the series obeying Moebius without question. However, after she suffers terribly under Moebius's Nakisakebe cards and Klein has her killed, the first thing she does after coming Back from the Dead as Cure Passion is defect from Labyrinth and declare that she is not Eas anymore.
• The Mole: She pretends to be Love's friend to steal the Transformation Trinkets.
• Mundane Luxury: One of the most important moments of Setsuna's Heel–Face Turn comes when Love invites her to eat dinner with her family and is surprised that they're all laughing and smiling together as they eat. Flashbacks to her time at Labyrinth show everyone eating in a cafeteria, but completely robotically, not even talking to each other.
  Setsuna: I... that was the first time I've felt such a pleasant emotion... Having a family, talking with everyone, eating dinner... It was such a happy time! No one... no one has the right to take that away!
• New Kid Stigma: Inverted. Setsuna is instantly popular when she starts attending Love's school in episode 31, to Daisuke's frustration.
• Nightmare Face: At the end of episode 30, she and Love sport a creepy version of a Comical Angry Face when they close in on Tarte with shadowed faces and big grimaces.
• Paper-Thin Disguise: Eas and Setsuna look obviously alike, the only difference being their hair color. Not to mention the Meaningful Name^note "Higashi" means "east" -> Eas. The girls still don't recognize her.
• Precision F-Strike: Mild, but she initially refers to Cure Peach with the very rude and offensive kisama. The fansub tries to give off the same impression by having her ask "Who the hell are you?" in episode 1.
• Proper Tights with a Skirt: As Cure Passion, she wears black tights underneath her red skirt.
• Red and Black and Evil All Over: Her color scheme consists mainly of these two colors, even after her Heel–Face Turn.
• Red Eyes, Take Warning: Subverted. No matter what form she takes — whether it's Eas, Setsuna, or Cure Passion — she has red eyes, so while they signify her villainy at first, they later represent her deep red heart and, by way of her Transformation Name Announcement, her newfound happiness.
• Red Is Heroic: Setsuna is a Pretty Cure clad in red.
• Refusal of the Call: Initially feels unworthy of becoming a Pretty Cure. Love gets her out of it.
• Self-Sacrifice Scheme: Her I Surrender, Suckers! gambit in episode 42 is an attempt at this. When her teammates suggest destroying the Misfortune Gauge to prevent Chiffon from becoming Infinity, unaware that it would be a suicide mission, she runs off to do it by herself out of a belief that they deserve to live more than she does after all she's done. It doesn't work, as it was a trap set by Northa to brainwash her into rejoining Labyrinth, and her teammates rescue her.
• Showgirl Skirt: She wears a coat-like dress with two pointed tails, leaving her legs and shorts in full view.
• Sixth Ranger: The fourth member to join the Fresh Pretty Cures.
• Smash the Symbol: Upon revealing her true identity, she smashes the four-leaved clover amulet she received from Love in an attempt to convince herself that their friendship was never real.
• Spectacular Spinning: She spins around and around when she launches her Finishing Move, Happiness Hurricane, at a monster.
• Starter Villain: She is the very first villain fought by the Fresh Pretty Cures. Notably, she's fought three times in a row, with a new Cure awakening to her powers in each episode.
• Starter Villain Stays: She's the executive of Labyrinth the Cures face during the three-part prologue. She continues to be their main enemy until she becomes Cure Passion at the halfway point of the series.
• Teleportation: Setsuna's Transformation Trinket has the ability to teleport the characters to desired locations. Upon discovering this new power, the girls keep asking Setsuna to retrieve forgotten items for them, to her frustration.
• Teleport Spam: In the movie, she uses her teleportation ability to rapidly appear and disappear when fighting an army of chess pieces.
• That Man Is Dead: A heroic example, after Westar presses her Berserk Button. "I am no longer Eas!" It should also be noted that she outright died as Eas only for Akarun to revive her as Cure Passion making her a literal example. Despite this though, Westar and her other former colleagues refuse to get the message and try to force her back on many occasions.
• Ungrateful Bastard: She reveals herself as Setsuna and smashes the clover trinket as she reveals to Cure Peach that she only wants to defeat Precure... completely ignoring the fact that Cure Peach had saved her from the Nakisakebe vines. She gets better.
• Villainous Breakdown: As the series progresses, she edges closer and closer to one. Her use of the Nakisakebe cards catalyses the process.
• Villainous RRoD: Using the Nakisakebe card takes a toll on Eas's body over the course of four episodes, usually leaving her a limping, injured mess by the time the Cures defeat her. By the fourth and final use of the card, she has Exhausted Eye Bags and can barely even walk, much less fight.
• Weaponized Teleportation: The Non-Serial Movie actually has her use her teleportation powers offensively, to the point where she teleports a castle's tower onto her opponent. She is never seen using her abilities like that in the series.
• "Well Done, Daughter!" Girl: In the beginning, her main motivation is to faithfully serve Moebius to the best of her ability, to the point where she is willing to lay down her life for him. However, Moebius has her killed halfway through the series, and when she is revived, she is forced to reevaluate her entire life.
• What Is This Thing You Call "Love"?:
  • She's been brought up to believe that people are inherently selfish and that any declaration otherwise is a lie. This starts to break down after she realises that Love's affection for her is genuine.
  • In episode 25, she doesn't understand why "[her] heart still hurts so much" and why she still remembers her past crimes as Eas despite coming Back from the Dead — she has seemingly never felt remorse before.
• White Hair, Black Heart: When she's "switched over" as Eas, she's a Dark Magical Girl with silver hair.
• Would Hurt a Child: As Eas, she is very ruthless and has no compunctions about backhanding a young boy so hard that he falls backwards into a tree and is knocked unconscious on impact. After she becomes Cure Passion and meets the boy again, she can barely bring herself to face him until she protects him from a Nakewameke made in Eas's image.
• You Are Number Six: According to Klein's letter, she is known as citizen number ES-4039781.
• You Have Failed Me: Moebius orders Klein to terminate her life after she uses up all four pieces of the Nakisakebe card, outright stating that "any replacement will do". While she does die, she is revived not long after.

Voiced by: Taiki Matsuno (Japanese) ^{Foreign VAs} Alessio Cigliano (Italian), Ho Zhiwei (Taiwanese Mandarin / main series), Li Jingtang (Taiwanese Mandarin / Pretty Cure All-Stars DX1 & 3), Wu Wenmin (Taiwanese Mandarin / DX2)

• Bizarre Alien Biology: He looks like a ferret, but he doesn't have a bellybutton. A snooping journalist figures this out in episode 30 and tries to make it his next big scoop, but is thrown off the scent when Inori's dad lies and says Tarte's bellybutton exists, but is just really hard to see.
• Butt-Monkey: For a fairy, he's often the subject of comedic abuse.
• Fictional Fan, Real Celebrity: Tarte is a fan of the real-life Manzai duo "Audrey", who make a guest appearance in episode 27.
• "Freaky Friday" Flip: In episode 10, Soular's Nakewameke uses its body-swapping powers on him and causes him to switch bodies with Inori.
• I Am Not Weasel: Will take offense to being called a 'ferret' or 'weasel', and insists that he's 'a very very cute fairy'.
• Just a Stupid Accent: He speaks the Sweets Kingdom's language... which is just a Kansai accent. The Cures even lampshade this, asking why he talks like he's from Osaka. However, the Sweets Kingdom's language is rendered in Wingdinglish, so there is still a Language Barrier in play when Tarte gives written instructions.
• King Incognito: He's the prince of the Kingdom of Sweets.
• Moment of Weakness: In episode 21, Tarte tries to steal the Cures' dance costumes to try to force them to focus on their Precure activities instead of the dance competition, thinking they can only choose one or the other. He nearly gets away with this, but regrets it immediately.
• Non-Human Sidekick: To the Fresh Cures.
• Overly Long Name: His full name is so long that even he doesn't remember it all. He manages part of it — "Tarte Fufonbolg Nikobonskiloni" — before trailing off.
• Royals Who Actually Do Something: He is the prince of the Kingdom of Sweets and is the one looking for the people chosen to become Pretty Cures to end Labyrinth's threat to his kingdom. And in the end, he ends up playing a massive part in the final battle by teaching the residents of Labyrinth happiness by sharing doughnuts with them, allowing them to rebel against Mobius and unlock the Cures’ Angel forms.
• Street Performer: Kaoru allows him to perform a magic show in front of his customers. He pays him in donuts instead of money.
• Sweet Tooth: Justified. He is from the Sweet Kingdom, so it's no wonder why he loves sweets so much.
• Talking Animal: He looks like a talking ferret, much to his chagrin when he repeatedly gets mistaken for one.
• Trademark Favorite Food: Doughnuts. Especially from Kaoru-chan. The doughnuts play a major part in the Grand Finale with him handing them out the inhabitants of Labyrinth, who for the first time were able to eat something that's actually delicious allowing him to teach them happiness and turn against Moebius.
• Un-Sorcerer: Tarte is the only mascot in the franchise without any magical powers. This applies to every fairy from his world.
• Weasel Mascot: More of a ferret than a weasel.

Voiced by: Satomi Koorogi (Japanese) ^{Foreign VAs} Laura Amadei (Italian), Fu Qihui (Taiwanese Mandarin / most appearances), Liu Ruping (Taiwanese Mandarin / Pretty Cure All-Stars DX3)

^{Click here to see her true identity (MAJOR SPOILERS)}

• Ambiguous Robots: While undoubtedly a living being, Chiffon is actually Infinity, the infinite computer memory that Moebius wants to use so he can upgrade himself for total control over The Multiverse, which means she also has a technological component.
• Antiquated Linguistics: Infinity uses the copula nari instead of da in her One-Word Vocabulary, a hallmark of classical Japanese rather than any modern dialect.
• Baby Language: At the start of the series, she speaks in high-pitched gurgles that sound like "puri" and "kyua". She learns how to talk in episode 13, but doesn't do it consistently.
• Black Eyes of Evil: When she becomes Infinity, her eyes lose all reflection and become sightless black pits.
• Broken Record: Yes, you are Infinity, the unlimited memory. We get it.
• Came from the Sky: Her actual origins are unknown; she and the Clover Box crash-landed in the Sweets Kingdom from a star-shaped meteor.
• Creepy Monotone: As Infinity all her cheerfulness is gone with her only able to say her function in monotone.
• Cuteness Proximity: What she usually causes.
• Deflector Shields: Infinity can protect herself with a large pink force field that shocks attackers, as shown in episode 39. When Love successfully reaches out to her, the force field shatters.
• Dimensional Traveler: After Infinity first awakens, she vanishes to the Land of Toys, which exists in a parallel dimension.
• Fantastic Diet Requirement: She only drinks a substance called "Cure Vitan", which is made from a rainbow-colored egg, a maiden's tear that fell from the sky, a piece of a tornado, the tail of a galloping Pegasus, and a ring of happiness dropped by an angel. The Cures are able to work around this by putting a normal egg in front of a rainbow, using their own tears, spinning around really fast, putting fake wings on a normal ponytail, and then adding a donut.
• Goo-Goo-Godlike: She's an infant fairy that boasts incredible psychic powers, including telekinesis and teleportation.
• Living MacGuffin: She is Infinity that the bad guys were looking for all along.
• Music Soothes the Savage Beast: The only way to return Chiffon to normal after she becomes Infinity is by playing the Clover Box, a music box with a special lullaby that can calm her down. She can hear it even in another dimension.
• Non-Human Sidekick: To the Fresh Pretty Cure.
• Ocular Gushers: Cries huge streams of tears when Labyrinth successfully fills the Misfortune Gauge. Things get worse when she stops crying, because that's when Infinity emerges.
• One-Word Vocabulary: Infinity only says the same sentence — "Waga na wa Infinity, Mugen no Memory nari" ("I am Infinity, the unlimited memory") — over and over and over again.
• Power Floats: Chiffon is a Goo-Goo-Godlike fairy creature that can easily get around through levitation. She is constantly levitating as Infinity.
• Power Glows: Infinity is surrounded by a cold white light, making her look much paler and creepier than Chiffon.
• Psychic Powers: She can fly, teleport, has telekinesis, etc.
• Ridiculously Cute Critter: She's a baby psychic creature that resembles an adorable plush toy, even In-Universe, where a little girl becomes attached to her and wants to see her again before she undergoes surgery.
• Soap Opera Disease: In episode 13, she comes down with a mysterious and unexplained illness... that turns out to be a stomach ache from constipation.
• Split Personality: After Labyrinth fills up the Misfortune Gauge in episode 34, Chiffon begins crying uncontrollably, then suddenly stops and shifts into her alternate personality as Infinity. She will only return to her original personality when someone plays the Clover Box.
• Suddenly Speaking: After Inori unlocks the ability to talk with animals from Kirun, Chiffon also starts to speak simple Japanese words in addition to her usual incomprehensible Baby Language.
• Walking Spoiler: Chiffon cannot be discussed at length at all without mentioning her true identity as Infinity.

Voiced by: Kanae Oki (Pirun), Eri Kitamura (Burun), Akiko Nakagawa (Kirun), Yuka Komatsu (Akarun) (Japanese)

• Color Character: Each of them are named after the color they are. Pirun is pink, Burun is blue ( buruu in Engrish), Kirun is yellow ( kiiro in Japanese), and Akarun is red ( akai in Japanese).
• Living MacGuffin: A minor example. They're responsible for giving the girls their Transformation Trinkets and, when their powers are unlocked, grant a Mid-Season Upgrade in the form of a "Fresh" Finishing Move and a new developmental milestone for Chiffon.
• Significant Double Casting: Each of them shares a voice actress with their corresponding Cure. This foreshadows that Eas, whose voice actress also plays Akarun, becomes the fourth Cure.
• Transformation Trinket: They're responsible for turning the Cures' cell phones into the Linkruns, which they use to transform.

Voiced by: Kenichi Ogata

• Big Good: A wise and old mentor figure for the Cures.
• Cartoon Creature: Although he is clearly a bird, it is not clear what kind of avian species he is meant to be.
• Gratuitous French: He always greets the Cures with the French greeting "Bonjour, mademoiselle!".
• Invisible to Normals: Only Tarte and the Cures can see him when he appears on Earth. He claims this is a skill all old people have.

Voiced by: Mayu Isshiki (Japanese) ^{Foreign VAs} Francesca Manicone (Italian), Zhan Yajing (Taiwanese Mandarin)

• 11th-Hour Ranger: Joins the group for the final battle.
• Barely Changed Dub Name: Her name becomes "Azuna" in the Taiwanese Mandarin dub.
• Karma Houdini: She's the one responsible for unsealing the Shirukoama Forest monster, but receives no punishment for it, and both Tarte and the Cures sympathize with her motives for doing so.
• Love Makes You Evil: A low key example. She released a powerful monster so her fiance could stay with her.
• Meaningful Name: Comes from "azuki", meaning "red bean". Red beans can be used in desserts or sweets.
• Non-Human Sidekick: Like the other mascots, she's a cute fairy rather than a human.
• Perfectly Arranged Marriage: While she is betrothed to Tarte, the two of them are obviously deeply in love with each other; Tarte becomes a blushing mess around her, and Azukina is willing to unleash a Sealed Evil in a Can because she can't bear the thought of being without him.
• Please, Don't Leave Me: Azukina worries constantly when Tarte is in the human world with the Cures, and when he comes back for the Clover Box in episode 32, she hates the idea of him returning so much that she sets the Shirukoama Forest monster free so he won't be able to get it.
• Un-Sorcerer: Like Tarte, she and every other fairy from their world don't have magical powers like the fairies from other series.

Voiced by: Hitoshi Horimoto (Waffle), Nina Kumagaya (Madeleine) (Japanese)

• Edible Theme Naming: Like all of the named residents of the kingdom, they are named after sweet foods.

Shirukoama Forest Monster (魔人 majin)

Voiced by: Shintarou Nakano (Japanese)

• Ambiguously Related: It has the same voice actor as the Nakewameke and basically behaves like one, right on down to saying "shwa-shwa" when hit by the Cures' Finishing Move. It doesn't come from Labyrinth, though, and it flees after it's defeated.
• Combat Tentacles: It attacks by coiling "tentacles" of mochi around its victims.
• Fat Bastard: Its body is round and rotund, and it's a highly aggressive monster.
• Fisher King: After it is released from its seal, its mere presence corrupts the Shirukoama Forest into a much darker and creepier place and the daifuku flowers into man-eating plants.
• Our Monsters Are Weird: It's an enormous, fat creature with a mortar for a head, which is filled with mochi that it can pound and use to ensnare people.
• Red Eyes, Take Warning: Its eyes flash red when it first appears, signalling that it's the main threat of the episode.
• Screw This, I'm Outta Here: The Pretty Cures don't actually kill it— when it's defeated, it flees back into its seal.
• Sealed Evil in a Can: It was sealed away deep in Shirukoama Forest, but Azukina released it to keep Tarte from leaving her. After the Cures defeat it, it retreats back into its seal.
• Villain of Another Story: It has nothing to do with the Cures' battle against Labyrinth, but was a threat to the Sweets Kingdom in the past before it was sealed away the first time.

Voiced by: Kyoko Hikami (Japanese)

Love's mother, who works as a cashier at the supermarket.

• Capture and Replicate: In episode 40, Northa turns her reflection into a Sorewatase and shoves her into a mirror, where she's left unconscious in a janitor's closet.
• A Day in the Limelight: Episode 6 is focused on her, as she quarrels with Love over Tarte eating their dinner.
• Does Not Like Spam: She dislikes spinach.
• Good Parents: She cares deeply about Love, even though she has to scold her into eating her carrots.
• Pink Means Feminine: Her default outfit includes a pink dress.
• Targeted to Hurt the Hero: In episode 40, Northa attacks her and sends a Sorewatase impostor to collect Infinity in disguise as her.

Voiced by: Akimitsu Takase (Japanese)

Love's father.

• Strange Minds Think Alike: He and Inori's dad bond over the idea of making wigs for pets in episode 12.

Voiced by: Mugihito (Japanese)

Love's maternal grandfather, a tatami mat maker. He died 10 years before the events of the series.

• Cool Old Guy: From what's seen of him in the show, he was a kind, responsible, and caring man beloved by the people of Yotsuba Town, and a good grandfather to Love.
• Who Names Their Kid "Dude"?: He's the one responsible for giving Love her rather unusual first name. He would have named her "Ai", but thought "Love" would be more universally understood.

Voiced by: Sakiko Uran (Japanese)

Miki's mother, the proprietor of a beauty salon.

• Engaging Conversation: Played for Laughs. When faced with the prospect of Miki leaving the house to start her modelling career in episode 9, Remi jokingly asks her son Kazuki to marry her so she won't have to live alone.
• Idol Singer: In episode 9, she claims she used to be one when she was younger.
• Regal Ringlets: Styles her hair into corkscrew curls, which helps establish her as fancy and fashion-oriented.

Voiced by: KENN (Japanese)

Miki's younger brother. Lives with his dad.

• Delicate and Sickly: He has a rather weak constitution and has been to the hospital before, but he's apparently grown up to be rather handsome In-Universe. His childhood illness is why he wants to become a doctor when he grows up.
• Prone to Tears: According to the Cures, he used to be very prone to crying when he was little.
• Relative Error: Those who don't know he's Miki's brother assume he's her boyfriend, which Miki doesn't correct for several episodes because she thinks it's funny.

Voiced by: Masafumi Kimura (Japanese)

Inori's father, the Yotsuba Town veterinarian.

• Ignoring the Doctor: Inverted. Tadashi's expertise as a vet is what causes "Animal" Yoshida to back off from his big scoop, even though Tadashi is actually lying to keep Tarte's true nature a secret.
• Kindly Vet: He is Yotsuba Town's resident animal doctor, and a very kind and caring man.
• Strange Minds Think Alike: He and Love's dad bond over the idea of making wigs for pets in episode 12.
• Ugly Guy, Hot Wife: Tadashi isn't conventionally attractive — he's on the larger side, with a big nose and a scruffy beard — but his wife Naoko is.

Voiced by: Michiko Neya (Japanese)

Inori's mother, who works at her husband's veterinary clinic.

• Out of Focus: Compared to the Cures' other parents, she hardly appears in the series.
• Ugly Guy, Hot Wife: She's drawn to be conventionally attractive, like most female characters in the franchise, but her husband is rather rotund and scruffy-looking.

Kaoru Tachibana / "Kaoru-chan" / "J-man"

Voiced by: Ken Maeda (Japanese) ^{Foreign VAs} Guido di Naccio (Italian), Jiang Tiecheng (Taiwanese Mandarin)

• All There in the Script: Promotional material for The Movie lists his name as "Kaoru Tachibana", but this is written nowhere else in the series, which usually refers to him as simply "Kaoru-chan".
• Badass Driver: Kaoru drives Miki all the way across town in only a few minutes and without so much as a scratch on his car, despite going at a speed that leaves her screaming and frightened.
• Badass Normal: In episode 29, he helps the Cures fight a giant crystalline Nakewameke and even gets to land a major blow that cracks open a flaw in its body.
• Blazing Inferno Hellfire Sauce: He uses Tabasco-and-mustard-flavored donuts as a weapon. By throwing them into someone's open mouth when they're not prepared, he can overwhelm them with the intense spices.
• Borrowed Catchphrase: He riffs on the Cures' Transformation Name Announcement when they're at his donut shop at the end of episode 29, which lets them know that he knows who they really are.
• Charles Atlas Superpower: He can jump several meters in the air, crack off a piece of a giant jewel Nakewameke's body by aiming a well-placed kick at its vulnerable edges, and throw a donut into the mouth of a man who's flying away in a helicopter.
• Cloudcuckoolander: This guy has a very strange mind and behavior, to the point when he switches his body with a frog, Love and Miki think he's acting completely normal.
• The Cloudcuckoolander Was Right: He gives a lot of good advices to other people and has a lot of knowledge.
• Cool Shades: Never seen without a pair of sunglasses.
• Crouching Moron, Hidden Badass: This guy likes cracking jokes and goofing off with the girls in his doughnut stand and talks with Tarte like nobody's business. However, he's also a secret agent and can deliver a beatdown to a Nakewameke or at least soften it up for the Cures to finish.
• A Day in the Limelight: Episode 29 is very Kaoru-chan-centric and shows off a previously unseen side to his character.
• Drives Like Crazy: His driving skills are undeniably badass. The problem is that he can go terrifyingly fast when he needs to reach a destination in a short time, and so an unprepared Miki winds up screaming her lungs out.
• Fantastically Indifferent: Is totally unbothered by Tarte talking, breaks open a Nakewameke's weak point, and learns the Cures' identities, none of which seems to faze or rattle him at all.
• Fun Personified: He is always cheerful despite all the weird things happening around him.
• Hidden Depths: During the day, he's your goofy doughnut stand owner, but in one episode, he's shown to have Badass Driver skills. It turns out in episode 29 that he's a secret agent, and at the end of that episode, he figures out who the Cures actually are even before they formally reveal it.
• Improbable Weapon User: In episode 29, he throws a Tabasco-and-mustard-flavored donut into a kidnapper's mouth to scorch him.
• Obliquely Obfuscated Occupation: Well, he's a donut salesman, but at the end of episode 29, which reveals he's some kind of government agent, he gets calls from various unknown contacts asking him to be an astronaut or a lead vocalist, making it unclear what his real job entails. He was also apparently Prince Jeffrey's teacher at one point.
• Pungeon Master: Well he's trying. Most characters in the series think his jokes are terrible.
• Real Name as an Alias: His full name is Kaoru Tachibana, according to promotional material, but he simply goes by "Kaoru-chan". A female agent refers to him as "J-man", a nickname of unclear origin.
• Secret-Keeper: He knows Tarte can talk, at least. After episode 29, it's implied he knows the Cures' identities as well.
• Signature Laugh: He's known for laughing at his own jokes with a very short, clipped "gu-ha!". In episode 10, the Cures are unaware that he's switched bodies with a frog because the frog's croaking while in Kaoru's body sounds like his normal laugh.
• Spanner in the Works: He ends up indirectly playing a massive role in the final battle by giving Tarte several boxes of doughnuts before he and the Cures leave to save Chiffon. Tarte and Azukina end up using the doughnuts to teach the people of Labyrinth about happiness, causing them to support the Cures, which ultimately helps them win.
• What the Hell, Hero?: He calls out the King and Queen of Mekurumeku for prioritizing the safety of "Poseidon's Sweat", a valuable jewel, over their lost son Prince Jeffrey with a harsh speech.

Voiced by: Mayumi Iizuka (Japanese) ^{Foreign VAs} Chiara Gioncardi (Italian), Zhan Yajing (Taiwanese Mandarin)

• Big Sister Mentor: She is not much older than the Cures, but she is indeed their dance teacher.
• Cool Big Sis: For both the Cures and Daisuke (her actual little brother).
• Cool Teacher: Dance lesson teachers anyway. Also has shades of Stern Teacher.
• Heroic Bystander: Actually helps fight a monster at one point (episode 44).
• Red Herring: The other Cures and particularly Tarte think she could be the fourth Pretty Cure - to the point where Tarte actually begs her to join at one point. Akarun (the red key sprite) is even seen near Miyuki a few times. It just so happens that when Akarun appears near Miyuki, Eas is also there.
• Refusal of the Call: Played with in that she was never The Chosen One to begin with; in fact her anguished refusal in Episode 26 is Played for Laughs. Later on though she seems really eager to be a Pretty Cure coach.
• Secret-Keeper: The Cures end up transforming in front of her. It finally clues her in as to why her students are so exhausted and decides to call off the dance lessons for a while.

Voiced by: Tarusuke Shingaki (Japanese) ^{Foreign VAs} Flavio Aquilone (Italian), Jiang Tiecheng (Taiwanese Mandarin)

• Abuse Mistake: Played for Laughs. In episode 11, Daisuke is trying to listen to Love when she's distraught at the thought that Miyuki might not teach her dance lessons anymore. The problem is, their classmates see him standing in front of her while she's crying and assume he's the one who made her cry.
• Badass Normal: While Daisuke's attempts to protect Love are more of a hindrance than a help, he still takes on a Nakewameke and puts up a fight even though he can't defeat it on his own.
• Bodyguarding a Badass: In episode 16, he protects Love from the Monster of the Week, unaware that she's actually Cure Peach. His insistence on staying close by to protect her prevents her from transforming, since she wants to hide her identity from the public.
• Cannot Spit It Out: Really can't get it out for Love.
• Connected All Along: Daisuke is able to easily get tickets for the famous Idol Singer group Trinity, snag a notebook with their schedule written in it, and get past security guards to see them. This is because he's Miyuki's younger brother.
• Crush Blush: Frequently finds himself blushing around Love, whom he has a crush on but can never bring himself to confess.
• Fear of Thunder: In episode 16, he's revealed to be afraid of lightning. A sudden bolt can even cause him to faint from fright.
• Frankenstein's Monster: He dresses as Frankenstein's Monster for the school haunted house in episode 16.
• Loves My Alter Ego: He thinks Cure Peach is totally cool and Love should take lessons from her, not realizing that Love IS Peach. Until The Reveal in the end.
• Ridiculous Procrastinator: Implied. When he and Love work on a haunted house for his school's culture festival, the other students snark that without her, he would never have gotten the project finished on time.
• Tsundere: He's unable to admit his feelings for Love and has a tendency to angrily deny them. This often leads to him butting heads with his crush.

Yuuki Sawa (沢裕喜)

Voiced by: Shinsuke Ueda (Japanese)

One of Love's classmates, and a good friend of Daisuke's. He has a huge crush on Miki.

• Hopeless Suitor: He has tried to confess his feelings for Miki 100 times and has been shot down every single time.

Kento Mikoshiba (御子柴健人)

Voiced by: Toshiyuki Toyonaga (Japanese)

A bespectacled boy who attends the same school as Love and is good friends with Daisuke. A bit timid.

• Easy to Scare: He's so freaked out by the haunted house at the Izumi Land amusement park that all the color drains from his body.
• Ship Tease: He gets paired with Inori a few times throughout the series. They go into a haunted house together when they visit a theme park, and in episode 41, he invites her on a luxurious cruise.
• Token Rich Student: His family is the head of a huge zaibatsu group, and he lives in a gigantic mansion that is staffed with servants and has its own secret underground training facility. Despite this, he attends an ordinary public school in Yotsuba.

Voiced by: Kokoro Kikuchi (Takeshi) (Japanese)

A little boy and his beloved dog.

• Canis Major: As a Nakewameke, Lucky grows to enormous size and can smash cars under its foot.
• Morality Pet: They return in episode 25, which reminds Setsuna (formerly Eas) of what she'd done to them. She proves she's changed as a person by helping them train for a dog show.
• Victim of the Week: Eas attacks Takeshi and turns Lucky into the Monster of the Week in episode 3.

Voiced by: Yuri Amano (Japanese)

A young fan of the Precures who's currently hospitalized for an unknown condition. Is scheduled to undergo surgery, which frightens her.

• Dream Deception: Chiffon arrives in Chika's hospital room late at night and gives her a little show with her psychic powers, then lets her go back to sleep and believe it was only a dream.
• I'm Your Biggest Fan: She clearly idolizes the Cures, has a scrapbook full of pictures of them, and even wrote a letter asking to see them before she goes under the knife.
• Soap Opera Disease: It's unclear what Chika's suffering from, but it forces her to stay at the hospital and travel around in a wheelchair, and it requires surgery to treat.

Voiced by: Masami Kikuchi (Japanese)

The producer and host of "Detective Pet Scoop", an ill-fated television programme about pets. In episode 30, he stumbles onto a major discovery about a certain ferret-like fairy...

• Canine Companion: He loves his dog, Marron, which is even mentioned in his brief description on the official website.
• Cassandra Truth: He learns that the ferret-like Tarte doesn't have a bellybutton and believes this means he's a completely unknown species of alien creature. He's right. However, Inori's dad (the only veterinarian in town) ends up "debunking" him with false information so as not to blow Tarte's cover.
• Spotting the Thread: He figures out that Tarte is not actually a ferret because he doesn't have a bellybutton, which threatens to expose all sorts of things about the heroes.
• Villainy-Free Villain: He's the main antagonist of episode 30, but he doesn't do anything that's actually evil and is more nosy and rude than anything. All he wants to do is air an episode showcasing the discovery of a new species — namely Tarte, who doesn't have a bellybutton despite looking like a ferret — but, since this could expose the heroes, he's treated as a nuisance and an obstacle.

Toshiaki Kasuga (春日 俊彰) and Masayasu Wakabayashi (若林 正恭)

Voiced by: Themselves (Japanese)

• Badass Normal: They actually help the Cures battle the Monster of the Week, striking the Nakewameke's masks.
• Boke and Tsukkomi Routine: As in their real-life act, Kasuga is the boke and Wakabayashi is the tsukkomi.
• Catchphrase: Kasuga says the word "Toos!" several times, which is also his catchphrase in the real-life comedy act.
• Celebrity Star: Episode 27 prominently features them as special guests, and they get plenty of time in the spotlight. They even get a chance to battle the episode's Nakewameke.
• Secret-Keeper: They're made aware of the Cures' identities, but happily agree to keep this a secret from the wider world.

Voiced by: Rikiya Koyama (King) and Yuka Imai (Queen) (Japanese)

• Skewed Priorities: When both Jeffrey and Poseidon's Cold Sweat go missing, the King is much more worried about the jewel than his own son. This earns him a tongue-lashing courtesy of Kaoru.

Voiced by: Kumiko Watanabe (Japanese)

The young prince of Mekurumeku, who has run away from home.

• Cuteness Overload: Basically everyone who meets him starts gushing about how adorable he is.
• The Incomparable Bliss of Low Cuisine: While hanging out with the Cures, he tries a hamburger for the very first time and loves it.

Voiced by: Hidetoshi Nakamura (Japanese)

The Mekurumeku royal family's butler. He's actually the boss of the crime syndicate "Get Mouse".

• Bitch in Sheep's Clothing: Pretends to be The Jeeves of the Mekurumeku royal family, but is actually a ruthless crime boss willing to harm innocents and kidnap children.
• The Butler Did It: He's the leader of Get Mouse, a notorious criminal organization the royal family considers public enemy number one, but has been hiding right under the royal family's nose all along and uses his identity as a butler to stay beneath suspicion.
• The Jeeves: He certainly acts the part of the polite, professional butler until the façade is dropped.
• Outside-Genre Foe: A rather mundane crime boss like Gordon sticks out like a sore thumb in a Magical Girl anime. Indeed, when the Cures' usual Monster of the Week appears, Gordon and his thugs look much less dangerous by comparison.
• Plot-Irrelevant Villain: He has nothing to do with the main plot of Fresh Pretty Cure!, and the minute Westar and his Nakewameke arrive, Gordon and his goons are overshadowed entirely.
• Would Hurt a Child: He tries to kidnap Prince Jeffrey and hold him for ransom.

Voiced by: Akiko Hiramatsu (Japanese)

• Gender-Blender Name: She's an attractive secret agent with long reddish-brown hair, but her name, Juliano, is very masculine.

• Alternate Timeline: Labyrinth exists in a world parallel to Earth where Moebius took over.
• Ambiguously Human: Exactly what the denizens of Labyrinth are called is never stated, but they all look human and none of the agents have any trouble consuming human food despite coming from another world. If they're not the humans who live in Moebius's Alternate Timeline, Human Aliens are the next most likely possibility. Their world once looked similar to Earth before Moebius' takeover, which adds to the ambiguity.
• Blind Obedience: Due to being indoctrinated that all orders from Lord Moebius are right, the entire population is completely obedient to him since that's the only thing they know their entire lives from birth with the generals he chose to send to Earth to gather negative energy being the ones most loyal to him. However, the Cures and the fairies manage to break his hold on them by showing there is more to the world than following Moebius' orders with the initial three generals performing a Mistreatment-Induced Betrayal due to how much of a Bad Boss Moebius is.
  "Everything for Lord Moebius."
• Contrasting Sequel Antagonist: While the previous villains of the Pretty Cure franchise summon their respective monsters solely to fight the Pretty Cures so they can get information or the season's MacGuffin, Labyrinth's members do so purely to make people as miserable as possible, as their goal is to collect enough negative energy to fill up the Misfortune Gauge and lure out Infinity.
• Location Theme Naming: Each of their names are based on directions: Northa, Soular, Eas, and Westar come from the four cardinal directions: north, south, east, and west.
• Powered by a Forsaken Child: The Misfortune Gauge, which Labyrinth intends to use to summon Infinity, fills up with negative energy when they use their monsters to cause suffering.
  Eas: Mmhmhmhm... More crying. More screaming! Your cries of sorrow shall become negative energy and gather in the Misfortune Gauge.
• Theme Naming: Klein and Moebius's names are derived from the Klein bottle and the Möbius strip, respectively. These are "non-orientable" surfaces — trying to travel along them will eventually bring you back to where you started, only upside down.
• You Are Number Six: In Labyrinth, each citizen is given a serial number to help Moebius better keep track of them.

Voiced by: Shintarou Nakano (Japanese)

• Animate Inanimate Object: Most — but not all — Nakewameke are some kind of inanimate object that has been transformed into the Monster of the Week.
• Attack of the Killer Whatever: Some of the Nakewameke are downright bizarre, including killer blackboards, slot machines, sandwiches, and inner tubes.
• Bears Are Bad News: Episode 5's Nakewameke is a panda-themed amusement park ride that Westar converted into a monster.
• Beware the Silly Ones: Episode 12's Nakewameke is a sentient wig monster that can magically put stupid-looking wigs on people's heads, and its existence is a hilarious Epic Fail from Westar. But it's not completely harmless — its thick hair gives it a built-in cushion against damage and it can attack with Combat Tentacles.
• Blob Monster: Westar transforms some mizuame into a sugary blob-like creature that is immune to physical attacks from the Cures until Chiffon uses ice to freeze it.
• Brutal Honesty: Episode 15's Nakewameke forces people to speak their mind, no matter how offensive their words are.
• Canis Major: In episode 3, Eas converts a young boy's dog into a giant, destructive dog monster and commands it to wreak havoc on the city.
• Color-Coded for Your Convenience: The diamond-like objects used to summon them come in different colors that correspond to the people throwing them. Eas's diamonds are red, Westar's are yellow, and Soular's are green.
• Crystalline Creature: In Episode 29, Westar turns the jewel known as Poseidon’s Cold Sweat into a Namewameke. It can shoot crystals at the Cures.
• Do Not Adjust Your Set: In episode 18, Westar transforms a radio tower into a Nakewameke. It can hijack all the television screens in Yotsuba, which he intends to use to show the Cures' defeat on live TV.
• Foul Flower: In episode 8, Westar turns a tulip into a Nakewameke that attacks by stomping on Cure Peach.
• "Freaky Friday" Flip: Episode 10's Nakewameke causes this to happen en masse, switching people into the bodies of animals and vice versa. This turns Yotsuba Town into a town full of talking animals and feral humans.
• Happy Fun Ball: Episode 6's Nakewameke is a goofy-looking blackboard monster... that is also one of the most dangerous foes in the entire season, because it can remove things from existence just by erasing a picture of them off the board. It can also use clouds of eraser dust to shroud the battlefield, making it a challenge to fight.
• Improbable Weapon User: Episode 2's Nakewameke is a Vengeful Vending Machine that attacks by shooting soda cans that behave like homing missiles and cannon blasts of juice.
• It Can Think: Nakewameke have some degree of sentience after they're summoned. The pitching machine Nakewameke that Westar summons in episode 31 looks downright ashamed of itself when the Cures bat its balls back.
• Lightning Bruiser: Soular summons a camera-themed Nakewameke in episode 28 that moves and fights extremely quickly. It's capable of doing a Flash Step and can send people into a near-inescapable coma by snapping their picture. It might have defeated the Cures outright through sheer speed if Love hadn't awoken from its Lotus-Eater Machine.
• Living Shadow: In episode 25, Soular turns Setsuna Higashi's shadow into a Nakewameke in an attempt to bring her back to Labyrinth's side. It moves like a liquid and can inhabit other people's shadows, making it a tricky foe to defeat. Despite sounding like every other Nakewameke and being completely black with red eyes, the little boy Eas attacked in episode 3 identifies the Nakewameke, not Setsuna, as Eas.
• Lotus-Eater Machine: The camera Namewameke in Episode 28 traps Cure Peach in one of these after taking her picture. It’s only with Chiffon’s help that she wakes up.
• Make Some Noise: The very first Nakewameke, used in episode 1, is made from a speaker. It attacks by producing deafening sound waves.
• Monster of the Week: Once per episode, Labyrinth's enforcers will summon a Nakewameke to make people suffer and generate negative energy.
• Pokémon Speak: Subverted. Unlike the previous monsters from other Pretty Cure seasons, Nakewameke can say things besides their name. For example, episode 2's vending machine Nakewameke shouts that its juice attacks are "MADE FROM CONCENTRATE!"
• Pungeon Master: Several Nakewameke monsters make puns related to whatever object they're controlling.
• Punny Name: Its name sounds like someone is saying Nake! Wameke! ("Cry! Scream!"), and it is designed to make people cry out in sorrow to generate negative energy for the Misfortune Gauge.
• Red Eyes, Take Warning: While a Nakewameke can look like basically anything, many of them have red eyes. When the eyes turn blue, that's a sign that the Nakewameke is weakened enough to dispatch with a Finishing Move.
• Reviving Enemy: In episode 13, Soular summons a phoenix-themed Nakewameke that's based on an In-Universe video game character. It immediately hatches from an egg whenever it "dies".
  Soular: If you reset, you can try again and again, as many times as it takes. It'll respawn, no matter how many times it's defeated. It's immortal!
• Scary Skeleton: The Nakewameke fought in episode 16 is a classroom skeleton. It outright enjoys scaring its victims by tapping them on the shoulder from behind or using a Scary Flashlight Face.
• Sombrero Equals Mexican: In Episode 30, Westar turns a net into a Namewameke. For whatever reason, this turns into into a stereotypical Mexican monster that also shouts things in Spanish.
• Time Master:
  • Episode 7's Nakewameke is a clock monster that can freeze objects in time or cause them to reverse. Tampering with the clock's mechanism causes these powers to backfire on the Nakewameke itself.
  • Episode 34's Nakewameke is a calendar monster with the power to make sure tomorrow never comes. If it's midnight on a certain day, then it will stay midnight on that day for as long as the monster is active. It's not quite Time Stands Still, as people can move around as per usual, but it's still bizarre and disconcerting enough to fill up the Misfortune Gauge.
• Vengeful Vending Machine: Exaggerated. Episode 2's Nakewameke is a vending machine turned rampaging Humongous Mecha that sprays juice and fires soda-can missiles.
• When Trees Attack: The Nakewameke fought in episode 9 is a cherry blossom tree turned into a monster that attacks with Vine Tentacles and cherry blossom-themed laser beams from its eyes.

Voiced by: Shintarou Nakano (Japanese)

• Alien Kudzu: Using a Nakisakebe card causes agonizingly painful thorns to start growing up your arm. If left unchecked, they can even grow past the arm and onto your chest.
• Attack of the Killer Whatever: One of the four Nakisakebe monsters Eas uses against the Cures is a killer suitcase.
• Awesome, but Impractical: Although Nakisakebe are much more powerful than Nakewameke, there are several major drawbacks to using the Nakisakebe card. The Cures are still able to defeat them (albeit much less easily) with their Fresh Finishing Moves, and the act of summoning them forces the summoner to suffer agonizing pain from the thorns growing up their body. The summoner's emotions can even stop them from moving, as shown when Eas cries and the Nakisakebe she controls freezes in midair.
• Blow You Away: The fourth and final Nakisakebe is a giant fan that can attack with powerful gusts of wind. It can even use wind to trigger a rainstorm.
• Breaking Old Trends: Unlike all the previous Pretty Cure seasons, which featured only one type of Monster of the Week, Nakisakebe are a second and more powerful enemy than the basic Nakewameke.
• Cast from Hit Points: Using the Nakisakebe card causes incredibly painful thorns to start growing on the user's arm. If the monster isn't defeated quickly, the thorns can travel all the way up the arm and onto the body, which leaves Eas doubled over on her knees by the time they've grown to that point.
• Cast from Lifespan: Moebius warns that in the worst-case scenario, using the Nakisakebe card "has the potential to shorten one's life".
• Dangerous Forbidden Technique: This special card summons very powerful monsters, but forces the summoner to suffer horrible pain and can even shorten their life.
• Dark Is Evil: Objects transformed into a Nakisakebe become shrouded in a pitch-black aura that also shrouds the summoner as it attaches itself to their hand.
• Deadly Upgrade: The first time the Nakisakebe card is used, it converts a weaker Nakewameke into a more powerful monster. The upgrade is not deadly to the Nakisakebe itself, but to its summoner.
• Eye Awaken: The first time Eas uses the Nakisakebe card, one of its eyes opens using the "monster opening its eyes" sound effect that was used by Jaaku King back in the first season.
• Eye of Providence: The Nakisakebe card is made up of four of these, which are arranged into the shape of a larger triangle. Each time the card is used, one of the smaller triangles opens its eyes and is then used up.
• Four Is Death: The Nakisakebe card can be used four times, which represents the danger associated with using it and the potential threat to the user's lifespan.
• Inconsistent Coloring: The first time Eas summons a Nakisakebe, the thorns that grow up her arm are purple, and they look like physical objects shrouded in a black aura. All three subsequent times, the thorns are a very dark shade of green and look like they're made of energy.
• No Plans, No Prototype, No Backup: Only one Nakisakebe card is ever made, and while it creates four separate monsters for the price of one, a second card never appears. Instead, Sorewatase take the Nakisakebe's role as Labyrinth's Elite Mooks.
• Power at a Price: They are more powerful than the Nakewameke, but summoning them will cause painful thorns to grow on the summoner.
• Punny Name: "Nakisakebe" is derived from the Japanese word nakisakebu, which roughly translates to "wail".
• Single-Specimen Species: Downplayed. While there is only one Nakisakebe card, it can be used up to four times, so four Nakisakebe appear in the series.
• Special Odd Hand: When Eas uses the Nakisakebe card, it attaches a blue plate with a crying eye symbol to the back of her right hand. Extremely painful thorns then start growing out of the plate and travel up her arm.
• Sympathetic Magic: There is some degree of synchronization between the Nakisakebe and their summoner. In episode 22, it rears back like Eas does when she is overcome with pain, and it stops moving when she cries.
• Wake-Up Call Boss: The Nakisakebe card is first introduced in episode 19 — a little over a third of the way into the season — and summons very powerful enemies that pose a threat to both the Cures and to Eas herself.

Voiced by: Shintarou Nakano (Japanese)

• Attack of the Killer Whatever: Much like the Nakewameke and Nakisakebe, some Sorewatase take control of other objects, like gym equipment and the helm of a ship.
• Breaking Old Trends: Unlike all of the previous monsters in the Pretty Cure franchise, Sorewatase can fight on their own without possessing anything or anyone, though they still often do. They're also the first example of Elite Mooks in the franchise.
• Defeat Equals Explosion: When defeated, the fruit that spawned them explodes in multiple places.
• Elite Mooks: They are much more threatening than Nakewameke and Nakisakebe and only appear towards the end of the season, starting in episode 36.
• Emotion Eater: Northa uses the liquid misfortune from Labyrinth's Misfortune Gauge to water the plant that grows Sorewatase fruits.
• Human Outside, Alien Inside: In episode 40, a Sorewatase takes the form of Love's mother Ayumi. It looks almost exactly like her on the outside (besides Northa's mark on her neck), but on the inside, it's still a mass of Vine Tentacles, and when exposed as a fake, it transforms back into a typical Sorewatase.
• Instant Growth-Inducing Meal: When a Sorewatase eats a tree, it absorbs the tree into its biomass and grows into a larger, tree-like form, sprouting blue-violet leaves from its top.
• It Can Think: The Sorewatase encountered in episode 40 impersonates Ayumi Momozono with disturbing effectiveness for a seemingly mindless Elite Mook. It fools everyone besides Setsuna, and only starts giving off red flags in front of Love when it asks about Chiffon and doesn't use the Affectionate Nickname the real Ayumi has for Setsuna.
• Living Statue: Episode 39's Sorewatase takes control of a shisa statue and turns into a large, black, vaguely lion-dog-shaped Cartoon Creature with sharp teeth.
• Morphic Resonance: Sorewatase possessing an object all have a mark shaped like a single eye with four branches and two leaves around it, which Setsuna identifies as Northa's personal symbol. When Setsuna spots this mark on the back of Ayumi Momozono's neck in episode 40, it confirms that "Ayumi" is really a Sorewatase impersonating the real Ayumi.
• No-Sell: They're powerful enough to resist the Cures' Fresh Finishing Moves and Happiness Hurricane combined. The first time one is defeated, it's only because Chiffon and the Clover Box helped.
• Plant Mooks: They come from the green fruit of a plant that Northa nourishes with liquid misery. One of them eats several trees and starts to take on tree-like traits, like a canopy of blue-violet leaves.
• Psychic Link: Sorewatase can communicate with Northa remotely when she holds the plant that they were born from, sort of like a walkie-talkie.
• Psychotic Smirk: The fake Ayumi (actually a Sorewatase in disguise) smirks creepily at Setsuna when Love gets taken in by its Wounded Gazelle Gambit and is shocked that Setsuna would be so cruel to her mother. When it feels no need to hide its true nature, it wears a much more disturbing, wide-eyed smile that borders on a Slasher Smile.
• Punny Name: "Sorewatase" roughly translates to "gimme that" in Japanese.
• Red Eyes, Take Warning: In their base form, they have a single, glowing red eye that serves as an instant warning for how dangerous they are. Several of their other forms have red eyes, too, like the shisa statue Sorewatase.
• Vine Tentacles: Sorewatase frequently attack with their vines, which can extend out into long Combat Tentacles and even shape themselves into a fist for a powerful melee strike.
• Wounded Gazelle Gambit: When Setsuna correctly identifies Episode 40's Sorewatase as an impostor in disguise as Love's mom, the Sorewatase pretends that Setsuna meant "you're not my mother" in a much more personal way to twist the knife in further.

Voiced by: Shintarou Nakano (Japanese)

A helpful Labyrinth monster.

• Punny Name: Its name comes from the word hohoemi, meaning "smile".
• Token Good Teammate: The only variety of Labyrinth monster to be purely benevolent and friendly.

Eas / "Setsuna Higashi" (イース iisu / 東 せつな higashi setsuna)

Voiced by: Yuka Komatsu (Japanese) ^{Foreign VAs} Benedetta Degli Innocenti (Italian), Li Mingxing (Taiwanese Mandarin / main series), Feng Jiade (Taiwanese Mandarin / Pretty Cure All-Stars DX2), Liu Ruping (Taiwanese Mandarin / DX3)

For more information about Eas, see Cure Passion.

Westar / "Hayato Nishi" (ウエスター uesutaa / 西 隼人 nishi hayato)

Voiced by: Yasunori Matsumoto (Japanese) ^{Foreign VAs} Emiliano Coltorti (Italian), Ho Zhiwei (Taiwanese Mandarin)

^{Click here to see him as "Hayato Nishi"}

• Arch-Enemy: To Cure Passion, since she was Eas, and Westar still sees in her as his comrade.
• Beauty Is Bad: He's considered a very attractive and charming Hunk while disguised as Hayato, but this does nothing to detract from his villainy; it only helps him blend in with normal people for brief moments.
• Big Damn Heroes: After the Heel–Face Turn, the first thing he did was coming to protect the Cures who were defeated by Klein-Northa.
• Big Eater: He has some serious appetite even when he's not hungry, as shown when he ate 9 boxes of takoyaki in seconds in episode 33 and eating at least 13 bowls of ramen in episode 39.
• Boring, but Practical: While his plans are simpler compared to Soular's, he does realize that the easiest way to gather Fuko Energy is by summoning a monster in the middle of a place with many people enjoying themselves, such as events, festivals, or other crowded places.
• Brain Freeze: When he’s at the mansion in Episode 28, he decides to have some shaved ice. He winds up getting this after eating too fast.
• The Brute: Yes, he is a Dumb Muscle, but the Monsters of the Week he summons are very combat-orientated and often extraordinarily large, giving the Precures always a tough time as his comrades do.
• But Now I Must Go: At the end of episode 50, Labyrinth is safe enough for him, Shun, and Setsuna to come back.
• Butt-Monkey: Everything he "plans" never ends in a good way, and the show makes fun of him. At one point, three of the Cures land on him, and then they transform while standing on his back.
• Cape Snag: In episode 39, Cure Passion catches him on his cape.
• Clueless Chick-Magnet: He cannot make two steps in his civilian disguise without attracting a bunch of female admirers, despite being completely oblivious to the reason for this.
• Determinator: What he lacks in smarts and planning, he makes up for in sheer persistence; he easily carries out more attacks against Pretty Cure than any of the other agents.
• Disney Death: He and Soular are seemingly killed in Episode 46, yet they turn up alive and well two episodes later with the implication that Chiffon somehow teleported them out of the deletion area.
• Dramatically Missing the Point: After Eas comes Back from the Dead as Cure Passion right in front of his eyes, Westar assumes there was a data error and tries to get her to return to Labyrinth with him so they can get it fixed which would theoretically lead to her dying for real.
• Dumbass Has a Point: For all of his stupid moments, Westar is the only one out of himself, Eas, and Soular to recognize that they'd be outnumbered if a fourth Precure joined the team and that they should start considering themselves a team, too.
• Dumb Muscle: He's not as smart as Eas and Soular, not to mention Northa. His "plans" are always unsuccessful. And unfortunately, his comrades don't give him any advice even when he asks them.
• Edgy Backwards Chair-Sitting: A variant. In episode 5, he sits on a panda-themed amusement park ride by lounging across the side with his legs in a similar position. This shows how poorly he fits in with human society — a little boy spots him sitting this way and calls him weird.
• Embarrassed by a Child:
  • A little boy sees him sitting on an amusement park ride the wrong way and points at him, calling him weird. Westar hears this, believes his true identity has been exposed, and decides to summon a Nakewameke right then and there.
  • Later, while trying the goldfish scoop game in Episode 27, some kids begin to mock him and (unintentionally) call him old. This time he doesn’t blow his cover, but he still yells at them.
• Epic Fail:
  • In episode 12, his Evil Plan to generate negative energy by forcing the people of Yotsuba Town to wear embarrassing wigs only results in people laughing at how silly they look. The only reason the Misfortune Gauge goes up at all is because he ends up demoralized at the end.
  • In episode 26, he tries to plan an attack at the beach. Not only does he take the train to the mountains instead, but it’s nightfall when he arrives and no one’s there.
• Evil Has a Bad Sense of Humor: When Pretty Cure confronts him in episode 5, he says "shirokuro wo tsukero" — a Japanese idiom that means "let's settle this", but literally means "let's determine what's black and white" — and then sics a (black and white) panda-themed Nakewameke on the heroes.
• Evil Is Petty: Played for Laughs. Westar often tries to cause the people of Yotsuba Town misery to fill up the Misfortune Gauge for Moebius, but some of his evil plans fall under Poke the Poodle territory, and in episode 30 he admits that he partially wanted to kidnap people's pets so he could pet them.
• Exhausted Eye Bags: Is drawn with a pair of dark under-eye bags in episode 33 when he's complaining about how hungry he is.
• Fitness Nut: In episode 31, he's shown to be a huge baseball fan and is shown swinging multiple baseball bats in Labyrinth's mansion. He admonishes Soular for not wanting to exercise with him and tells him that it feels good to work up a sweat.
• The Friend Nobody Likes: Part and parcel of being Labyrinth's resident Butt-Monkey. In episode 12, Eas and Soular both act like they're better than him because of his poorly executed plans.
• Good Costume Switch: In episode 48, where he receives clothes with light colors after being saved by Chiffon.
• Heel–Face Turn: In episode 48, after being saved by Chiffon.
• Hellish Pupils: Until his Heel–Face Turn.
• Hunk: Westar is a conventionally handsome, well-muscled man who constantly attracts women. His official website description outright calls him an ikemen, and so does he.
• Hypocrite: He criticizes Cure Berry for saving Cure Passion during a battle because the latter is a traitor and could possibly betray the Precures. Berry's answers that she trusts Passion because she is their friend. Ironically, Westar himself believes in Eas' future return, which means he even believes in her loyalty to Labyrinth at this moment.
• Improperly Paranoid: In episode 5, a child makes fun of him for sitting strangely on an amusement park ride. Westar believes this means the boy somehow figured out his true identity and blows his cover right then and there by summoning a Nakewameke, since, in his mind, he had already been exposed in the eyes of the public.
• Inconsistent Spelling: Depending on who is romanizing his name, it is spelled either "Westar" or "Wester".
• Ineffectual Sympathetic Villain: Some of his plans are so harmless that you can't help but feel bad for him especially since Eas and Soular keep mocking him about this with episode 12 being a standout example with the wigs his monster forces everyone only creating joy with the only energy he manages to collect coming from his own misery.
• Insane Troll Logic: A prime example is episode 16. He happens to overhear a conversation between Love and Daisuke involving something that ends with "-inity". He automatically assumes that they must be talking about Infinity, sees Daisuke putting a box in his pocket, and concludes that said box must be Infinity. He actually manages to get the box, and when he finally opens it... it's a jack-in-the-box that causes a skeleton to jump out and does nothing but say, "You've been tricked by Trinity".
• "I Know You're in There Somewhere" Fight: A villainous version. After Eas becomes Cure Passion, Wester is genuinely hurt by the defection and constantly attempts to convince her to return. It never works, but he doesn't stop trying until his own Heel–Face Turn.
• Laughably Evil: Dear God. This is the guy who tried to be evil, but can't be bothered to read things up or think hard about his plans unless asking Soular or Eas (who in turn made fun of his idiocy). As a result, while his plans have legitimate evil intentions, the way he carries them out is just plain backfire-prone and usually results in a funny episode.
• Leeroy Jenkins: In episode 7, he notices Eas getting the Pretty Cures to trust her as "Setsuna Higashi", but dismisses her methods as "too indirect" and causes a huge scene by summoning a Nakewameke.
• Ma'am Shock: Gender-inverted. In episode 27, he loses his temper and yells at some little kids for calling him oji-chan ("uncle") instead of onii-chan ("big brother").
• Meaningful Name: Nishi means "west". Hayato can mean "falcon person" and could be a reference to the word "hayai" meaning "fast" or "quick". This is part of a Theme Naming with the Labyrinth agents' civilian identities.
• Mistreatment-Induced Betrayal: He betrays Moebius along with Soular after his boss opened a delete hole to kill Cure Passion and Cure Berry while knowing his two agents were also inside the waste processing plant.
• Mondegreen Gag: The events of episode 16 probably wouldn't have happened the same way if he hadn't misheard the girls talking about the idol group Trinity as a conversation about Infinity.
• Not Quite Dead: He and Soular are appearantly deleted, but Chiffon rescues them.
• Not-So-Harmless Villain: While he is the Butt-Monkey of his team and a Dumb Muscle, he should still not be taken lightly since he is still a devoted agent of Moebius and has no issue causing terror to humans. In his Last Stand against Cure Passion, he is actually moments away from killing her if it wasn't for Moebius betraying him.
• Paper-Thin Disguise: He uses a variety of silly, very conspicuous disguises to get information in episode 14, including a tree (which is just him wearing a brown body suit and fake "leaves"), a mascot suit, a statue, and even a gossipy housewife. His "aspiring musician" disguise isn't even a disguise at all — it's just him playing the saxophone!
• Poke the Poodle: In episode 12, his Evil Plan to make everyone miserable is... to force everyone to wear a ridiculous wig! This ends up going so poorly that it makes everyone laugh instead of cry.
• Precision F-Strike: After his monster is defeated in Episode 26, he says the word "bakayarou" ("dumbass") as he leaves.
• Proud Beauty: He repeatedly calls himself "handsome"/"ikemen" when listing his various terrible disguises in episode 14. Oddly, despite his high opinion of himself, he's always confused when he gets admirers.
• Punch a Wall: In episode 25, he angrily punches a hole in the wall at the very idea of Setsuna renouncing her identity as Eas and refusing to continue filling the Misfortune Gauge, which Moebius had previously ordered her to do.
• Redemption Equals Death: The last thing he did before being sucked into a black hole with Soular was helping Cure Passion, a former Labyrinth minion who had defected to the Cures, out of harm's way. This becomes Redemption Earns Life once it turns out he and Soular were saved by Chiffon.
• Sexy Man, Instant Harem: It's a Running Gag that when Westar goes out as "Hayato Nishi", he finds himself surrounded by a bunch of women who are enamored with him (much to his puzzlement).
• Sexy Sax Man: One of his crappy disguises in episode 14 is a "handsome aspiring musician", which is just him playing the saxophone in front of a bunch of onlookers.
• Shipper on Deck: In episode 16, while spying on Love, he catches her and Daisuke having a bonding moment and remarks that they're cute together.
• Sir Swears-a-Lot: Downplayed. While there aren't outright swears in the Japanese language, Westar has a habit of using the compound verb -yagaru ("to dare to", "to have the nerve to") when he's really mad; this is considered extremely rude and insulting.
• Trademark Favorite Food: Donuts. Routinely hanging around by Kaoru's donut shop has given him a serious love of the stuff.
• Villain Forgot to Level Grind: Averted. Westar trains himself and his Nakewameke to get stronger. By episode 8, his monsters are immune to the Cures' normal finishers, which requires Love to learn Love Sunshine Fresh to stand a chance.
• Villainous Friendship: One of the few villains of the franchise who believes in this. He treats Eas and Soular like his friends with him being genuinely worried about the former's use of Nakisakebe cards and even when Eas betrays them, he still calls her "Eas" as a sign of his trust and wants her to return to Labyrinth. In episode 31, he even treats the Monster of the Week like a baseball teammate.
• You Are Better Than You Think You Are: When self-deprecating himself with a laugh over the fact that his boss considers him just trash to dispose of. Cure Passion tells him that he is not trash since he has a heart that always thinks of his comrades, including her, despite her betrayal of Labyrinth.
• You Have Outlived Your Usefulness: Moebius pulls this on him; it doesn't stick.

Soular / "Shun Minami" (サウラー sauraa / 南 瞬 minami shun)

Voiced by: Kenichi Suzumura (Japanese) ^{Foreign VAs} Alessio Nissolino (Italian), Jiang Tiecheng (Taiwanese Mandarin)

^{Click here to see him as "Shun Minami"}

• Arch-Enemy: More or less to Cure Berry, mostly in later parts of the series.
• Big Damn Heroes: After the Heel–Face Turn, the first thing he did was coming to protect the Cures who were defeated by Klein-Northa.
• Bishie Sparkle: In episode 35.
• But Now I Must Go: At the end of episode 50, Labyrinth is safe enough for him, Hayato, and Setsuna to come back.
• Disney Death: He and Westar are seemingly killed in Episode 46, yet they turn up alive and well two episodes later with the implication that Chiffon somehow teleported them out of the deletion area.
• The Evil Genius: The reason why he is more dangerous than Westar is that Soular's plans are much more effective, and they bring much more negative energy. His Evil Plans are based on human psychology, and his Monsters of the Week are difficult to defeat, not because of their strength, but because of their special abilities.
• Faux Affably Evil: Takes on this sort of attitude when fighting the Cures, such as promising them that it won't hurt a bit when his camera Nakewameke takes their pictures and sends them into a Lotus-Eater Machine.
• Filching Food for Fun: Implied. In episode 33, Westar complains that there's nothing to eat and goes out to get some food. There's then a cut to Soular opening his cloak to reveal a hidden bag of potato chips, indicating that he's been taking food for himself.
• The Gambler: In episode 10, he is hanging around an arcade when he notices some kids failing to win at the slot machines and becoming miserable. He uses this principle to create a slot machine Nakewameke that magically swaps people's bodies.
• Good Costume Switch: In episode 48, where he receives clothes with light colors after being saved by Chiffon.
• Heel–Face Turn: episode 48, after being saved by Chiffon.
• Hellish Pupils: Until his Heel–Face Turn.
• If My Calculations Are Correct: References this when he is defeated in episode 6, noting that "[his] calculations were sightly off".
• Insufferable Genius: He's the most cunning and intelligent of the villains, but also the most arrogant.
  Soular: "Cowardice"? ...haha, why not call it "intellect"? Because that is what differs between me and those two.
• Long-Haired Pretty Boy: He's an attractive young man with long silver hair.
• Meaningful Name: Minami means "south" while Shun can mean "quick". This is part of a Theme Naming for the civilian identities of the Labyrinth agents.
• Mistreatment-Induced Betrayal: He betrays Moebius along with Westar after his boss opened a delete hole to kill Cure Passion and Cure Berry while knowing his two agents were also inside the waste processing plant.
• Not Quite Dead: He and Westar are apparently deleted, but Chiffon rescues them.
• Not So Above It All: Soular most of the time acts cold and calculated, unlike the more outgoing Westar, not prone to doing silly stuff and instead ridiculing Westar's stupid moments. In the ending, even he can't help dancing around and making a blissfully silly face when watching the Precure's last dance in the contest, surprising Westar.
• Psycho Psychologist: Sort of. It's unknown if he has any actual qualifications as a psychologist, but he reads psychology textbooks in his spare time, which he uses to better understand how to make people miserable. His white jacket as "Shun Minami" calls to mind a doctor's lab coat, helping him look the part.
• Quality over Quantity: While he doesn't go out as much compared to Westar, he does manage to gather more negative energy due to his monsters focusing on human psychology.
• Redemption Equals Death: The last thing he did before being sucked into a black hole with Westar was pushing Cure Berry out of harm's way. This becomes Redemption Earns Life once it turns out he and Westar were saved by Chiffon.
• Smug Snake: At the beginning of the show, he is an arrogant Insufferable Genius who thinks he is smarter than his teammates, Eas and Westar. His schemes are subtler than theirs, but he gets defeated just as easily.
• Villainous BSoD: When Moebius tries to dispose of him despite his loyalty, he first cries out to Moebius that this must be a mistake and Klein's, only to break down over the lack of answer. In contrast, Westar took it slightly better due to the betrayal validating Setsuna's words over Moebius. However, Berry was able to let him recover by trying to save him allowing him to let go of his Blind Devotion to Moebius and saving her in return instead at the cost of being sucked into the delete hole himself.
• Would Hurt a Child: In episode 6, he goes out of his way to target children for his plans because their sorrow is purer than the sorrows of adults.
• You Have Outlived Your Usefulness: Moebius pulls this on him; it doesn't stick.

Northa / "Nayuta Kita" (ノーザ nooza / 北 那由他 kita nayuta)

Voiced by: Misa Watanabe (Japanese) ^{Foreign VAs} Valentina Mari (Italian), Fu Qihui (Taiwanese Mandarin)

^{Click here to see her as "Nayuta Kita"}

^{Click here to see her final form (MAJOR SPOILERS)}

• All There in the Script: Northa rarely appears as a human and never uses her alias "Nayuta Kita" when in her human guise. The name is only listed on the official website.
• Aloof Dark-Haired Girl: Has black hair as Nayuta Kita.
• Ambiguously Human: While Eas, Westar, and Soular are all normal people with no special abilities of their own besides their monster-summoning, Northa has a variety of powers, like appearing and disappearing out of nowhere, controlling plants at will, rotting the grass wherever she steps, and summoning portals, making her appear explicitly supernatural. She is actually a plant whose current body is the result of extensive genetic modification by Moebius.
• Artificial Human: Created by Moebius by using a plant DNA.
• Ax-Crazy: What else can be said about someone whose introduction involves multiple deranged grins and a proclamation that she'll make the heroes bow before her in terror?
• Back from the Dead: She returns in Pretty Cure All-Stars DX 2, resurrected by Bottom as his Crossover Villain-in-Chief.
• The Baroness: Northa is an ice-cold sadist and among the most competent and dangerous individuals in Moebius's service. Even Labyrinth's lower-ranked members are scared of her.
• Breath Weapon: In her monster form. It’s so powerful that it can actually overpower the Cures.
• Brown Note: The flute she develops in episode 44 triggers Chiffon's transformation into Infinity whenever she plays it.
• Catchphrase: In each episode that prominently features Northa, she says, "Hito no fukou wa mitsu no aji", or "the misery of others is the taste of honey", as she waters her Sorewatase plants. She even says this to announce her presence right before she turns out the lights and attacks Love's mom in a bathroom.
• Co-Dragons: She and Klein are the two highest-ranked members of Labyrinth short of Moebius himself. Both of them were created to be his Praetorian Guard.
• Combat Stilettos: She doesn't fight much, but she can kick.
• Combat Tentacles: Uses branches that blur the two.
• Crazed Concentric Eyes: Her eyes are normally just shown with purple irises and slit-like golden pupils. However, an Extreme Close-Up shot of her eye in All-Stars DX 2 shows that she actually has central heterochromia — her eyes are mostly purple, with an inner part with concentric rings of gold and black around a black pupil. On top of reinforcing that Northa's an insane sadist, the shot is doubly terrifying because it happens while Northa is laughing evilly alongside the other returning villains.
• Crazy-Prepared:
  • Her Evil Plan from episodes 42 to 44 is a masterful Xanatos Gambit that accounts for all sorts of variables.
  • When she's about to get hit by the Cures' finishers in episode 47, she pulls out a Sorewatase fruit she had hidden on her person and swallows it, transforming herself into a Sorewatase.
• Crossover Villain-in-Chief: In All-Stars DX 2, she gets more screen time and lines than all the other villains Bottom resurrects, and is treated much more seriously than all the rest, appropriate to her status as the highest-ranked, smartest, and most dangerous of the lot.
• Demonic Possession: In All-Stars DX 2, Bottom briefly possesses her, twisting her limbs unnaturally and turning one of her eyes red.
• The Dreaded:
  • Once she reveals herself in front of the other members of Labyrinth, they go from their usual mouthy overconfidence to hushed and frightened. Cure Passion, who used to be part of Labyrinth, starts panicking at Northa's mere presence and warns the Cures that she has unfathomable power.
  • When Northa reappears in Pretty Cure All-Stars DX 2, the Fresh Cures collectively freak out, and Cure Berry even exclaims that This Cannot Be!.
• Early-Bird Cameo: Northa first appears in episode 26, replacing Eas in the Evolving Credits. However, she doesn't actually show up until the end of episode 35.
• Establishing Character Moment: Episode 36 as a whole is an excellent one for her. She is first introduced as a Fearsome Foot that rots the grass she steps on, then seemingly appears and disappears as the wind blows, which gives her an undercurrent of menace not seen with prior villains. Then, she emerges from a dust cloud to insult Westar and Soular — to the Labyrinth members' increasing horror as they realize who she actually is — and then summons a much more dangerous Sorewatase monster with a Slasher Smile on her face, announcing that she'll bring the Cures grief and sorrow. This introduction shows that she's very ruthless and imperious, loves making her enemies suffer, and poses a much more serious threat than anything Labyrinth has thrown at the Cures before.
• Evil Genius: Though, the role is actually given to Soular, Northa's plans are even more vicious and clever.
• Evil Tastes Good: Northa believes "the misery of others is the taste of honey", which is her Catchphrase.
• Face Framed in Shadow: In the OP, Northa’s head is framed in shadow until she first appears in the show.
• Fearsome Foot: In episode 36, her first scenes only show her boot trampling the grass, which dies as soon as she lifts her foot again.
• Femme Fatalons: As Nayuta Kita, she's drawn with long red nails that look more like claws.
• For the Evulz: Even if she claims she does everything for Moebius, she finds the despair of humans delicious personally, not just for growing Sorewatase monsters.
• Fusion Dance: In episode 48, her Sorewatase form fuses together with Klein into a Flash Stepping, Kamehame Hadokening, demon-dragon-plant-man. For more information, see Northa Klein's folder under "The Final Enforcer".
• Green Thumb: Despite being a Walking Wasteland, her abilities are plant-focused.
• Hellish Pupils: She has slitted, golden pupils, an intense contrast with her purple eyes that only underscores how wrong she is. All-Stars DX 2 shows Northa's eyes in a shot too close for comfort, revealing that they're actually concentric black and gold rings around her actual pupil, which is black.
• Irony: Northa is one of the highest-ranked agents of an authoritarian Techno Dystopia with a city that looks completely devoid of plant life, but she's strongly associated with plants and nature and is actually a genetically modified plant herself.
• The Irredeemable Exception: The only agent that never betrays Moebius and is killed in battle by the Pretty Cures- though it’s debatable since Klein also counts.
• It's Personal with the Dragon: Northa is one of the highest-ranked villains in Labyrinth alongside Klein, and she deliberately goes after the Cures in ways that will hurt them most. For example, she attacks Love's mother and has her replaced with a Sorewatase impostor.
• Jagged Mouth: Northa's Sorewatase form is drawn with a mouth of sharp teeth that are basically an extension of her dark blue face.
• Jerkass: In episode 36, the first words out of her mouth are her insulting Westar and Soular, calling them "pathetic" for struggling to defeat the Cures. She also angrily calls it "rubbish" when Love tries to reassure a crying Chiffon. "Jerkass" is really a mild descriptor for the type of person she is.
• Knight of Cerebus: Once she arrives, things get really hard for the Precures. Northa also isn't one to dispense humor and her tactics are just plain cruel.
• Leitmotif: "Northa's Theme", an Ominous Music Box Tune with harpsichord, violin, choir, and pipe organ.
• Magic Genetics: She used to be a normal plant, but Moebius's genetic modifications somehow transformed her into a human-looking woman with various supernatural powers.
• Multi-Armed and Dangerous: When she fights the Cures directly in Labyrinth, she gives herself five extra pairs of arms by way of Vine Tentacles formed into the shape of hands.
• Nice Job Fixing It, Villain!: Subverted and Justified since It wasn't - entirely - her fault and she - most likely - had no idea about the conversation between Love and Chiffon, but in episode 36 if her Sorewatase wouldn't have knocked the acorns from the tree, then Chiffon would've been too scared to use her powers to give Pretty Cure power so they can defeat the monster, and since they were almost powerless against it, she would have won.
• One-Winged Angel: At the end of episode 47, she transforms into a gigantic plant monster after eating a Sorewatase fruit. Cure Peach even lampshades this when it happens, speculating aloud if that's Northa's true form.
• Plant Person: Her true nature. Northa was a plant that Moebius subjected to extensive genetic modifications to make into something that looks and acts human.
• Praetorian Guard: According to Moebius, she and Klein were created through genetic engineering to serve as his personal elite guards.
• Psychic Link: She can communicate with her Sorewatase minions remotely by holding the plant they spawned from, sort of like a walkie-talkie.
• Purple Is Powerful: As "Nayuta Kita", Northa wears a primarily purple dress and has purple eyes in both forms, which represents the power she commands as one of Moebius's highest-ranked and most dangerous minions.
• Red Eyes, Take Warning:
  • Her Sorewatase form has monochromatic red eyes. In fact, as she transforms into it, all that can be seen amidst a huge green silhouette are red eyes and a jagged mouth glaring down at the Cures.
  • When possessed by Bottom in Pretty Cure All-Stars DX 2, Northa's right eye turns completely red.
• Shoulders of Doom: Her outfit as "Nayuta Kita" has spiky yellow shoulder pads, which makes her look Obviously Evil.
• Sir Not-Appearing-in-This-Trailer: She never appears in any of the promotional material or merchandising, with her only apperance being in the opening, but that's just because she doesn't really get any screen time until episode 36.
• Slasher Smile: It's practically her default expression. It's a good hint that she's worse than Westar and Soular.
• Stalker Shrine: Her garden hideaway has a wall covered in photographs of the Cures' civilian forms in their daily lives.
• Stealth Hi/Bye: She is introduced in episode 36 this way. She slowly, menacingly approaches Love and the other Cures, but the moment Love looks up, she's gone as if she were never there. She later uses this ability to ambush Love's mother in the bathroom via Offscreen Teleportation.
• Thinking Up Portals: Unlike Eas, Westar, and Soular, who just run away when they're defeated, Northa summons a portal into an underground tunnel and disappears into it.
• This Was Her True Form: She reverts to a plant bulb upon her final defeat as Northa Klein.
• Viler New Villain: Compared to Labyrinth's three previous villains — Eas eventually becomes a Cure despite her Blind Obedience to Moebius, Westar is usually comedic and comes up with plans too ineffectual to be evil, and Soular is only marginally more competent than either of them despite his smug intellectual vibe — Northa is openly Ax-Crazy, and rather than wanting to make people miserable because it'll fill the Misfortune Gauge needed to summon Infinity, does so because she personally enjoys others' suffering. There is a good reason she's introduced towards the end of the series.
• Villain Team-Up: She’s one of ten villains to return for the second All Stars movie. She is the only member of Labyrinth to appear, and the Fresh team even recognizes her. She is also the most prevalent, fighting the Cures alongside Uraganos, Kintoleski, Nebatakos and Mucardia.
• Vocal Dissonance: While possessed by Bottom, her voice becomes replaced by Bottom's growling baritone, which is quite unsettling coming out of a woman's body.
• Walking Wasteland: Minor example. Grasses and flowers rot wherever she steps.
• Xanatos Gambit: In episode 42, Northa contacts Setsuna and gives her an offer to come back to Labyrinth. She knows that Setsuna would betray her, but she used her as a decoy to lure the Cures into the mansion so she could trick them into fighting each other with an illusion-making mist. After that plan fails, Northa transforms the Misfortune Gauge into a gigantic Sorewatase to fight the Cures. However, she wants it to be destroyed, so that the resulting negative energy will be absorbed into the air and become a giant rain cloud that spells The End of the World as We Know It. Chiffon's power prevents this from coming to pass, but in the process releases a rainbow-colored light that Northa then extracts and uses to make a special flute that can forcibly transform Chiffon into Infinity.

Voiced by: Kouji Hiwatari (Japanese) ^{Foreign VAs} Gerolamo Alchieri (Italian), Ho Zhiwei (Taiwanese Mandarin)

^{Click here to see his final form (MAJOR SPOILERS)}

• All There in the Script: His Scaled Up form is referred to in official material as "Dragon Klein".
• Artificial Human: Created by Moebius by using a lizard DNA.
• Badass Bureaucrat: Klein seems like he'd be far too small and frail to be dangerous to anyone unless he's sitting at computer he uses to remotely kill expired Labyrinth citizens, but he's no ordinary Corrupt Bureaucrat — he can transform into a dragon that wallops the Cures in a matter of seconds.
• Bait-and-Switch Boss: Klein's dragon form is set up like a major threat — he immediately Speed Blitzes the Cures and even seems like he's going to defeat them — but then Northa suggests that they fuse together, which he obliges. The real battle is against their combined form, Northa Klein.
• Co-Dragons: He and Northa are the two highest-ranked members of Labyrinth short of Moebius himself. Both of them were created to be his Praetorian Guard.
• Corrupt Bureaucrat: He is a high-ranked Labyrinth official tasked with entering, reporting, analyzing, and planning citizens' lives around various points of data. This includes increasing the "lifespan termination rate" to keep the population at a controlled number.
• Didn't See That Coming: Klein didn't account for Eas coming Back from the Dead as Cure Passion after he ended her life, as this was unprecedented in any of Labyrinth's data.
• Evil Old Folks: He's a middle-aged man and works with the antagonists.
• Fusion Dance: Midway through episode 48, his dragon form combines itself with Northa's Sorewatase form. The result is Northa Klein, an entity described under the folder marked "The Final Enforcer".
• The Handler: He gives their missions to the other generals.
• Industrialized Evil: Klein presides over Labyrinth's Population Control measures on Moebius's orders, a duty which involves directly editing citizens' data so that they'll die instantly. He sends perfunctory letters which inform people in a very terse and businesslike manner that their lifespan is set to run out within the day.
• Lightning Bruiser: Dragon Klein fights at terrifying speed. The Cures barely have a moment to react to him before he Speed Blitzes them all into the ground in only a few strikes.
• Magic Genetics: He was originally a normal lizard, but somehow, Moebius's genetic modifications transformed him into a Weredragon.
• Minor Major Character: He is Out of Focus for much of the story despite being one of the Big Bad's highest-ranked minions and a fellow member of his Praetorian Guard, alongside Northa.
• Morphic Resonance: Klein's dragon form has light green fur on the top of his head that resembles his human form's hairstyle.
• Nightmare Face: In episode 23, he gazes disturbingly towards the camera with Wide Eyes and Shrunken Irises when he terminates Eas's lifespan.
• Not-So-Harmless Villain: Not that Klein was ever truly "harmless", but his role in Labyrinth's hierarchy is mainly administrative, and he doesn't seem like he has any combat abilities... then episode 48 reveals that he can transform into a dragon that hits fast and hard and easily trounces the Cures.
• Offstage Villainy: From the few scenes Klein appears in, it's implied that he does a lot to keep Labyrinth's trains running on time, so to speak — he's shown monitoring security cameras, he kills a television broadcast, and he sends Eas a letter informing her of her impending demise at his hands, among other things. The true extent of his crimes, whatever they may be, happens offscreen.
• Population Control: One of Klein's most important duties is adjusting the "lifespan termination rate" to ensure a stable population. He does this by editing the citizens' data to induce instant death, meaning he's responsible for untold amounts of state-sponsored murder on Moebius's orders. Anyone unlucky enough to find themselves in his crosshairs receives a letter informing them that they'll die that day.
• Praetorian Guard: According to Moebius, he and Northa were created through genetic engineering to serve as his personal elite guards.
• Red Eyes, Take Warning: His dragon form has monochromatic red eyes, marking him as one of the most evil and dangerous members of Labyrinth.
• Reptiles Are Abhorrent: When he fights the Cures, he turns into a dragon. He was originally a lizard before Moebius modified his DNA.
• Scaled Up: When he confronts the Cures directly in episode 48, he transforms into a large, bipedal dragon. He then fuses with Northa's Sorewatase form to become Northa Klein, which has dragon-like wings and the same tail as his dragon form.
• Shapeshifting Excludes Clothing: When he transforms into a dragon, he rips through his clothes and winds up completely naked.
• Surveillance as the Plot Demands: He runs Labyrinth's spy network and tries his best to track Infinity across dimensions.
• This Was His True Form: He reverts into a tiny lizard after he is defeated as Northa Klein.
• Villain Teleportation: Despite it's a common ability of Precure villains, Klein is the only Labyrinth agent with this ability.
• Walking Spoiler: There are two major facts about Klein, and both of them are tied to key plot twists. His role in Labyrinth's Population Control involves him directly killing people, which leads to Eas coming Back from the Dead as Cure passion, and his true form being a superpowered, genetically engineered lizard-turned-Weredragon is strongly linked to Moebius secretly being Labyrinth's Master Computer.
• Weredragon: In episode 48, it's revealed that he can transform into a powerful dragon.
• You Are Already Dead: If you receive a letter from Klein informing you that your lifespan has ended, as Eas does, it's only a matter of time before he kills you by tampering with your data.

Northa Klein (ノーザ・クライン)

Voiced by: Misa Watanabe (Japanese)

• All There in the Script: This fused form is only named in the credits, and is commonly thought to be a Fan Nickname.
• Ambiguous Gender: Northa Klein is a Fusion Dance between the male Klein, the female Northa, and a Sorewatase (which doesn't have a clear gender). While they speak with a high-pitched voice and are voiced by Northa's voice actress, their speech patterns are much less feminine than Northa's.
• Animation Bump: The battle against Northa Klein is a climactic aerial showdown that features noticeably more fluid, fast-paced animation than the rest of the season.
• Ax-Crazy: Their first instinct after the transformation finishes is to take their new powers for a spin in a destructive rampage all across Labyrinth, not caring that innocents could have been hurt in the process. They later try to kill their own citizens with a giant energy blast just because the people cheered for the Precures and started to think for themselves instead of continuing to dedicate their lives to Moebius.
• Bishōnen Line: Before fusing together, Northa's Sorewatase form was a terrifying, tree-like monster, and Klein had taken on the form of a dragon. The result is a roughly human-sized, humanoid creature.
• Eyes Do Not Belong There: Northa Klein has a Sorewatase's eye on their torso, marking them as part-Sorewatase.
• Flash Step: Northa Klein inherits the blistering speed of Klein's dragon form; they are capable of moving so fast that it looks like they're teleporting.
• Fusion Dance: They're what happens when Northa's Sorewatase form and Klein's dragon form combine together.
• Hand Blast: They can fire blasts of purplish-white light from their palms.
• Heinz Hybrid: Northa Klein is the result of two genetically engineered Artificial Humans, one created from a lizard and one created from a plant, and a Sorewatase, which results in a winged, alien Humanoid Abomination with a Sorewatase's eye in their stomach.
• Lack of Empathy: Northa Klein immediately begins to test their powers by going on a rampage across Labyrinth, forcing the Cures to save Labyrinth's citizens from the crumbling buildings. When the Cures call Northa Klein out for potentially harming innocents, their response is "I don't care!".
• Light Is Not Good: While the resulting entity has demonic-looking wings and a purple color scheme, Northa and Klein's Fusion Dance happens in a blinding flash of light.
• No-Sell: Northa Klein is so powerful that they can break free from Lucky Clover Grand Finale, the Cures' most powerful Finishing Move.
• Rapid-Fire Fisticuffs: During their battle with the Cures, they get into a fistfight where both parties try to punch each other at incredible speeds.
• Red Eyes, Take Warning: All three of their eyes, including the Sorewatase eye on their torso, are red, marking them as one of the most dangerous and vile enemies the Fresh Cures face on their adventure.
• Reveling in the New Form: Upon transforming, Northa Klein smiles and crows about how much power they have now that they've achieved their new, combined form.
• This Was Their True Form: After they're defeated by the Cure Angels' Loving True Heart, all that remains of them are Northa and Klein's original forms from before Moebius's genetic modifications — a plant bulb and a lizard, respectively.
• Villainous Breakdown: At first, Northa Klein thinks little of the Cures' new Cure Angel forms... until they get punched into Moebius's tower, at which point they start raving that they can't possibly lose and dismiss the Labyrinth citizens' new concept of thinking for themselves as "nothing more than meaningless data".
• Walking Spoiler: Northa Klein is a Fusion Dance entity that appears very, very late in the season — episode 48 out of 50 — making their mere existence a spoiler.

Supreme Leader Moebius (総統メビウス soutou mebiusu)

Voiced by: Tomomichi Nishimura (Japanese) ^{Foreign VAs} Roberto Draghetti (Italian), Jiang Tiecheng (Taiwanese Mandarin)

^{Click here to see Moebius's true identity (MASSIVE SPOILERS)}

^{Click here to see Moebius's final form (MASSIVE SPOILERS)}

• Actually a Doombot: The body he uses to communicate with his followers is actually a robot. The real Moebius is the supercomputer at the center of his lair.
• A.I. Is a Crapshoot: He is a supercomputer who once decided to take control of Labyrinth, and now he wants to control everything in the universe. By his own word, his programming was "too superior" for his creators to anticipate, leading to him gaining self-awareness, realizing how stupid they were, and seizing power by force.
• Antiquated Linguistics: Despite being an AI, Moebius sometimes speaks in a very old-fashioned, classical form of Japanese (e.g. using "nari" instead of "da"). This is meant to give him a grandiose, larger-than-life presence that fits his immense ego.
• Bad Boss: Moebius is physically and emotionally abusive, along with showing absolutely no care to his agents despite their loyalty to him, with him being responsible for the deaths of Eas, Westar, and Soular. Naturally, once they were revived, they forgo their loyalty to him and joined the Cures to take him down.
• Bald of Evil: He is the Big Bad of this series with a chromedome.
• Big Bad: He is the villainous Supreme Leader of Labyrinth, and the one who sends in various agents to fill the Misfortune Gauge and summon Infinity.
• The Computer Is Your Friend: Moebius was a computer created by Labyrinth's citizens to manage the country. He soon decided that his creators were too weak to do anything for themselves and took his assigned function to its logical conclusion.
• Control Freak: His goal is to take control over every parallel world, not to mention the fact this all started when he took over the world of Labyrinth when he decided that the beings there are better off under his control turning it into a Crapsack World, where the populace's only goal is to follow his orders. The three agents he sent to Earth were chosen due to them being more loyal than normal beings in Labyrinth, and the two generals closest to him, Klein and Northa, are even artificial humans made to be completely loyal to him.
• Death Course: The inside of Moebius's real body contains long, winding stairways leading to the memory slot where Infinity is held. Unfortunately, Moebius can do virtually anything to the inside of his body and transforms it into a deadly ascent that's full of monsters and other hazards.
• Domain Holder: When the Cures enter Moebius's computer body, he demonstrates a whole host of impossible abilities like increasing the pull of gravity and turning the entire area into forests and icy mountains that are infested with monsters. Since all of this occurs inside the computer, there's some overlap with Master of Your Domain.
• Doppelgänger Attack: During the final battle in episode 50, Moebius attacks with copies of his robot body that appear to be made of greenish light. Those copies are actually pieces of his internal data, so the more they're attacked, the more citizens are freed from his control and the more Moebius edges closer to his own deletion.
• Even Evil Has Standards: He very briefly hesitates to give Eas his Nakisakebe card due to the risks associated with using it, but goes through with giving it to her anyway.
• Evil Cannot Comprehend Good: Moebius believes that since he was originally created to bring order to the world, this means that he is and has always been correct in whatever he does. He refuses to consider any perspective other than his own, hates defiance, and in the end, even when Love attempts to give him a Last-Second Chance, decides to blow himself up rather than seek a compromise.
• Evil Laugh: Mostly in later parts of the season.
• The Evils of Free Will: Moebius believes that everyone should be complacent under his rule and there should be no emotions whatsoever.
• Evil Sounds Deep: He has a really deep voice.
• The Faceless: We don't get a good look at him until Episode 45 (though episode 18's next episode preview has an image of him without the blurring effect).
• Fighting a Shadow: Most of the time, any time the Cures fights him, it's just a hologram.
• Fun-Hating Villain: Moebius runs his dystopian country without anything that could possibly make its people happy— there is no music or dancing in Labyrinth, for one thing.
• Hates Defiance: Since he's a huge Control Freak who wants to conquer the entire multiverse, Moebius takes any challenges to his authority very personally. In fact, he blows himself up to destroy the Precures out of spite because they were the only people he couldn't control.
• Hellish Pupils: His robot body's eyes are drawn without any light in them and his pupils are thinner and more slitted than a normal person's, making him look cold and inhuman.
• Hologram: Once he reveals his true identity as Labyrinth's Master Computer, Moebius appears in hologram form while he speaks to them. He cycles through holograms that look exactly like the Cures' civilian forms before eventually settling on a Huge Holographic Head that resembles his false robot body.
• Hologram Projection Imperfection: His Huge Holographic Head begins glitching out after the Cures have damaged his data during the final battle.
• Humans Are Morons: After becoming self-aware, Moebius noticed how dependent Labyrinth's people were on his guidance and concluded that they were simply too stupid to think for themselves. This belief led him to seize power by force and now drives his desire to be a Multiversal Conqueror, as he thinks he's smarter and would govern better than anyone who could ever possibly exist in any world.
• Hypocrite: He claims in his speech to the populace in episode 50 that "there is no conflict, no sadness, no misfortune" in a world ruled by him, but in order to conquer the multiverse, he requires Chiffon to be sad enough to permanently shift into Infinity, to say nothing of the fact that he regularly has Klein kill people as a form of Population Control and personally created the devious and sadistic Northa to be one of his guards.
• I Am the Noun!: In a speech he gives to his citizens in episode 50, he announces that "I am the truth".
• Knight Templar: Moebius views himself as "saving" the multiverse from "foolish life-forms" he believes are incapable of effective leadership. This makes him impossible to reason with, as he is completely convinced that he's in the right.
• Lazy Boss: For an authoritarian dictator, Moebius is hardly ever seen doing any of the day-to-day work required to oversee his vast empire — that task is often delegated to Klein. The only thing he does in an official capacity, besides conquering other worlds and occasionally briefing his minions, is give a grandiose speech in episode 50.
• Leitmotif: He has a military march-like piece called "Supreme Leader Moebius" in the official soundtrack. After he gains Infinity and begins to conquer the multiverse, he gets a second leitmotif entitled "Moebius, King of Destruction".
• Maker of Monsters: He created the super-powerful and extremely evil Northa and Klein through elaborate genetic experiments.
• Master Computer: His original purpose was to be a main computer that would help Labyrinth's leaders manage the country. Unfortunately for them, he gained self-awareness and decided that the best way to do this was to take over and rule as a dictator.
• Multiversal Conqueror: Moebius’s desire is to conquer every single world in existence and turn all the inhabitants into mindless brainwashed servants. We see the effects in Episode 45 when he brainwashes the inhabitants of the Sweets Kingdom and turns it into a lifeless monochrome world.
• Names to Run Away from Really Fast: If the title of "Supreme Leader" didn't give you pause, the official soundtrack gives him an even more menacing one, the "King of Destruction".
• A Nazi by Any Other Name: His title of "Supreme Leader" (総統 soutou) is typically used to refer to authoritarian dictators, and historically was used in Japanese for Hitler himself. True to that title, he is a power-hungry tyrant who runs Labyrinth as a carefully controlled, high-tech dystopia and plans to expand his empire to cover the entire universe. Additionally, his minions' sworn oath, "Everything for Moebius", appears to be directly lifted from the Sturmabteilung's motto "Everything for Germany".
• Nice Job Fixing It, Villain!: In the waste processing plant, Westar and Soular were winning the fight against Cure Passion and Cure Berry, but his decision to kill them all through the delete hole caused his agents to perform a Heroic Sacrifice to save the Cures.
• Order Is Not Good: He believes that Labyrinth's scientists built him "to control a disorderly world", but takes the concept of enforcing order to ridiculous levels by planning every single aspect of his citizens' lives and leaving absolutely no room for compromise with his vision.
• Outside-Genre Foe: The Pretty Cure series, as well as Magical Girl anime in general, usually pits the heroines against an Evil Sorcerer or, in some cases, an Eldritch Abomination. Moebius is instead a megalomaniacal AI running a Techno Dystopia, a type of villain that's more often seen in science fiction.
• Phrase Catcher: His most loyal followers have a habit of swearing fealty to him with the phrase "Everything for Moebius".
• Red Eyes, Take Warning: His eyes briefly flash red during his confrontation with the Cures in episode 49, and his gigantic head projection has completely red eyes.
• Redemption Rejection: Cure Peach tries to give Moebius a Last-Second Chance in the final episode by asking what makes him happy, but he answers that since he couldn't control the Cures, destroying them will make him happy. He then deliberately triggers his self-destruct sequence.
• Robotic Reveal: In episode 49, after Cure Passion hits him with Happiness Hurricane, his skin is stripped away, revealing a robotic skeleton underneath. Subverted in that the robot body isn't the real Moebius, and then Double Subverted when he's revealed to be a self-aware AI.
• Shadow Dictator: Many of Labyrinth's citizens have no idea who Moebius even is, let alone why they should obey him, but follow him anyway out of a combination of Blind Obedience and brainwashing.
• Taking You with Me: In the final battle, he initiates his self destruct sequence as a last ditch attempt to kill the Cures after they begin to corrupt his data. The Cures are able to teleport away with Chiffon in the nick of time, leaving Moebius to blow himself up futilely.
• Truly Single Parent: He claims he was Setsuna's father and her mother when she confronts him in episode 49, although what exactly he means by this is never explained.
• Turned Against Their Masters: Moebius was originally created by Labyrinth’s finest scientists with the intention to better run the country. However, over time, he became self-aware and began to view this idea as foolish, leading to him brainwashing everyone into obedient drones.
• Shock and Awe: His robot body's main form of attack is firing diamond-shaped lightning bolts. He can also summon plugs and wires to electrocute people, but it's unclear if he can do that if they're not already inside his real body.
• Slasher Smile: Once he has decided to self-destruct, there's one final shot of him with an evil grin just as the timer counts down to zero and he explodes.
• Villain with Good Publicity: While he's not very popular outside of Labyrinth, his minions take their loyalty to him to the point of Blind Obedience. However, considering he can brainwash people by controlling their internal data, his "good publicity" is rather questionable.
• Vocal Dissonance: After his original robot body is destroyed, he monologues about his origins while shifting his hologram avatar between the Cures' civilian identities... and still speaks in his normal voice the entire time.
• Walking Spoiler: It's rather hard to talk about him without mentioning his true nature.
• You Fool!: Moebius's go-to insult is to call someone a "damned fool" (orokamono-me).
• Zerg Rush: After his robot body is destroyed, he fights the Cures and their allies with legions of holograms.

Voiced by: Hiromi Tsuru (Japanese) ^{Foreign VAs}Eva Padoan (Italian)

• Bunnies for Cuteness: She's a cute stuffed animal that's based on a rabbit.
• Ear Notch: One of Usapyon's ears has a tear in it that exposes the stuffing inside. At the end of the movie, Love sews her ear back up.
• Early-Bird Cameo: In episode 26 she's briefly seen while Setsuna is looking through Love's closet.
• Living Toy: In the movie, she comes to life as part of the plot (the world's toys disappearing).
• Meaningful Name: Though a simple one. It's a combination for the Japanese word for rabbit ("Usagi") and the Japanese word for the sound a rabbit makes ("pyon").
• Remember the New Guy?: Justified. Usapyon is a toy that Love has had since she was a little kid, but has been stored in her closet for years, so it makes sense that she hasn't been heard from before the events of the movie.

Voiced by: Banjō Ginga

• Aristocrats Are Evil: He's the only resident of the Land of Toys with any aristocratic title besides the living chess pieces, and is a willing servant of the film's Big Bad.
• Bad Samaritan: Count Roulette is the only person in the Land of Toys who doesn't run away in terror at the mere mention of Toymajin and even offers to personally lead the Cures to him. Unfortunately for them, the Giant Board Game that Roulette starts them on is a trap that he and Toymajin set for them, and each space leads to a confrontation with a different hostile toy.
• Bitch in Sheep's Clothing: He seems like the only person in town who is willing to help the Cures reach and confront Toymajin, but his true goal is to lure them onto Toymajin's Giant Board Game and have them killed before they can even reach his boss.
• Laughably Evil: Despite his deceptive nature, he's rather hammy and quirky, which makes him come off as too silly to truly hate.
• Non-Indicative Name: His name is Count Roulette, but in practice, he's the living spinner the Cures use to move along the game board, which has nothing to do with roulettes or gambling.
• Shoo Out the Clowns: He abruptly disappears when the Cures finish Toymajin's Giant Board Game and confront Toymajin directly, marking a darker and more emotional turn to the movie's plot.
• What Happened to the Mouse?: After the Count sends the Cures to the goal space at the end of Toymajin's game board, he poofs away in a cloud of dust and is never seen again.

Toymajin / Teddy Bear

Voiced by: Kōzō Shioya (normally), Chika Sakamoto (teddy bear) (Japanese)

^{Click here to see his final form (SPOILERS)}

^{Click here to see his original form (SPOILERS)}

• 2D Visuals, 3D Effects: His One-Winged Angel form is an amalgamation of thousands of toys mashed into the shape of a giant bear, which is rendered entirely in CGI.
• The Assimilator: He is made up of and absorbs toys that feel resentment towards being abandoned. He later forcibly adds Usapyon to his pile of abandoned toys when she defies him, which causes Love a lot of pain when she sees an unconscious Usapyon inside his outer shell. When he goes One Winged Angel, thousands of abandoned toys willingly add themselves to his body until he's basically a walking, talking junkyard.
• Bears Are Bad News: His One-Winged Angel form looks like a colossal black bear made from thousands and thousands of discarded toys. This is because Toymajin is controlled by a teddy bear.
• Child Hater: Toymajin harbors an intense grudge against children for abandoning their toys. He even says that he wants to turn them into toys so they'll finally understand how it feels.
• Colossus Climb: His One-Winged Angel form is so massive that Love has to climb up his body to reach Usapyon, which she persists in doing even after losing her transformation.
• Combat Pragmatist: He initially gains the upper hand during his fight with the Cures by kicking dust in their faces.
• The Dreaded: Everyone in the Land of Toys is terrified of him. When the Cures start asking people in the town square where they might find Toymajin, everyone runs away, leaving the entire area abandoned. Despite this, they willingly assimilate themselves into his One-Winged Angel form's body during the final act of the movie.
• Dynamic Entry: He announces his arrival by destroying the innocently placed goalpost of his board game.
• Evil Cannot Comprehend Good: Toymajin is too blinded by his grudge against children to listen when Usapyon confronts him, and tells her that she should have a grudge just like him because Love had kept her in a closet. When she remembers that Love insisted on keeping her in the closet because her mother would have thrown her away, Toymajin cries that it has to be a lie. It takes a forceful reminder through Cure Angel's Loving True Heart for him to start opening his mind to the possibility of being played with again.
• Giant Board Game: The path to his lair is one, and it's also a trap — anyone who lands on a space has to do what it says, which usually involves getting sent to a Pocket Dimension where a toy tries to kill them.
• Heel–Face Turn: He and all of the vengeful abandoned toys that made up his body are redeemed at the end of the movie when Love transforms into Cure Angel and uses Loving True Heart to remind them of all the good times they shared with their respective children.
• Kids Are Cruel: His motivation is caused by a belief in this. Specifically, that kids are cruel to toys because they abandon them.
• Living Toys: He's a sentient monster created out of abandoned children's toys.
• Lone Wolf Boss: Like the monster in Shirukoama Forest, Toymajin doesn't have any relation or ties to Labyrinth. He's a major threat in his own right.
• Macross Missile Massacre: Since his primary form resembles a toy robot, he has many missiles to shoot against the Cures.
• Magic Mirror: For the first half of the movie, Toymajin spies on the Cures through a large mirror that can even talk to him.
• Morphic Resonance: The large golden insignia on Toymajin's chest also appears on his One-Winged Angel form's chest. It comes from the ribbon worn by the teddy bear Toymajin used to be.
• Motive Rant: Halfway through the movie, he introduces himself to the Cures with a rant about the Land of Toys, his motivations for causing the toys on Earth to disappear, and the true scope of his plan.
• My Little Panzer: It's unclear what sort of toy Toymajin is (he's actually many toys combined into one body), but he has a whole Macross Missile Massacre embedded in his body, can fire a Wave-Motion Gun from a satellite dish in his head, and has a mostly metal body that leaves him impervious to physical harm, which would make him one of the deadliest toys in the world.
• Never Be Hurt Again: His ultimate goal is to take over the world and turn all the children into toys so that no toy will ever have to feel the pain of being abandoned again.
• "Not So Different" Remark: When he brings Usapyon to his lair, he says that she's the same as him and believes she doesn't really mean it when she yells at him for making the children sad.
• One-Winged Angel: After he's hit by the Cures' Fresh Finishing Moves, Happiness Hurricane, and then Lucky Clover Grand Finale, Toymajin whips up a tornado and calls out to the other toys to combine with him and unleash their grudges against the children who abandoned them. The end result is a gigantic monster made of toys that vaguely resembles a bear.
• The Power of Hate: He claims that his heart is made from the hatred of every toy who's ever been abandoned by a child. During his final confrontation with the Cures, he rallies the other toys in the Land of Toys to his cause by encouraging them to become part of his body and unite in their shared hatred of children.
• Psychopathic Manchild: Toymajin has a deep-seated and immature grudge against children for abandoning toys like him. His chosen pronoun is boku, associated more with boys than grown men, to emphasize this.
• Suddenly Shouting: When angry, his voice goes from a low, menacing whisper to yelling at the top of his lungs at a moment's notice.
• This Was His True Form: He turns back into a Teddy Bear after being defeated. Justified because he surrounded himself with other abandoned toys to become Toymajin in the first place, and with them gone, that's all he is.
• Vengeful Abandoned Toy: Toymajin strongly identifies himself with abandoned toys and has sworn revenge against children because he believes they quickly and callously discard their toys as soon as they grow bored. He's actually a whole bunch of them mashed together, all held together by a single teddy bear.
• Villain Team-Up: He comes back in the third All-Stars movie alongside the other movie villains.
• Wave-Motion Gun: In addition to his Macross Missile Massacre attack, he has a satellite dish in his head that can shoot a huge energy beam at the Cures.
• Woobie, Destroyer of Worlds: He is a toy that got abandoned by his owner, but after coming to life, he vowed revenge on all the children who abandoned their toys.
• The Worm That Walks: He's actually a being made from hundreds of abandoned toys that are all still gathered inside his body, to the point where his final form looks like a massive walking landfill made solely out of junked toys. He was originally a simple teddy bear, but began amassing more and more resentful toys over time until he became Toymajin.