Measure Every Click
Track clicks in real time, understand traffic sources, and measure performance by device and city-level location. Shorten, share, and optimize with confidence.
Measure Campaigns
See which channels drive results, from social and SMS to email and YouTube descriptions.
Location Insights
Understand where clicks come from with country and city-level analytics.
Update Links
Change destinations without changing the link you already shared.
Branded Links
Replace t.ly with your own domain so your links are consistently recognizable across every channel. A clear, branded URL gives people more context before they click.
- Use custom domains for tracking links
- Build trust and credibility with every share
- Improve click-through with consistent branding
Want full link creation and routing tools too? See Link Management.
Common questions about tracking links
The useful part of link tracking is knowing what to do with the answer.
What does a link tracker measure?
T.LY link tracking shows clicks, referrers, devices, locations, and trends so you can compare campaign performance instead of guessing which link worked.
Can I track a link after I share it?
Yes. Create the short link before you publish it, then review its activity in T.LY as people click. You can also update the destination without changing the shared URL.
Can I use a custom domain for tracked links?
Yes. Custom domains let your tracked URLs use your brand instead of a generic shortener domain. See the Link Management page for domain setup and team features.
Is a link tracker the same as Google Analytics?
They answer different questions. T.LY measures activity at the short-link redirect, while Google Analytics measures what happens on your site after someone arrives. Use both when you need the full path.
Start tracking today
Shorten a link, share it, and see performance instantly.
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