Profiles

Bio

Product manager, technologist, and business leader living and working from Phoenix and Tucson, Arizona. See lance.blog for my latest photos and things.

I blog about leadership, WordPress, productivity, mindfulness, web technology, and more at The Full Stack Leader.

I’ve I led various teams at Automattic over the years: product quality, new user engagement, and themes/customization. I love WordPress themes, and contributed to Twenty Twelve, Twenty Thirteen, Twenty Fourteen, and Twenty Fifteen as a core committer.

Interests

Leadership, systems thinking, craftsmanship, web design/development, product quality, tennis, reading, languages, coffee, tea, and fresh corn tortillas.

WordPress Origin Story

My journey to WordPress started with a personal need and a passion for web standards; I wanted blogging software for my personal site that was easy to install and use — and would produce clean, semantic markup. The other options at the time just didn’t feel right. I don’t remember where I first heard about WordPress, it could have been a mention on Eric Meyer’s site or Zeldman.com.

My first WordPress site — an update to my (previously hard-coded HTML) personal site at fautrever.com — went live in summer of 2004, running on version 1.2. It was amazing to be able to publish quickly and easily and not hand-code each page! Besides ease of use I also loved how it championed using correct typography. Other than a brief flirtation with Textpattern I’ve used WP for my personal sites ever since.

In 2005 I went full-time with my web design/development business and through the years WP was a big part of my work — and part of my fun “hobby” time as well. You could say it’s in my DNA as a web professional.

In projects that weren’t specifically built with WordPress I usually found a way to tie it in somehow. For example, when I was on the engineering team at DigitalFusion we used the P2 theme for an internal team communication tool. In other client projects I’d drop in a WP-powered blog to sites running on other software.

I’d been watching things at Automattic from the outside for several years, attending one WordCamp and following several Automatticians on Twitter. I was really happy with my freelance career, but had always kept a list of 3-4 companies that I’d drop everything to work for.

So I set up a notification on ChangeDetection.com for the Automattic jobs page, which at that time only had a few listings, none of which fit me perfectly. Then in May 2009 I got an email from ChangeDetection showing that the Theme Czar position had been added. I said to myself, “This is it! That’s me!” I immediately sent in my application, and was hired full-time in 2010.

Badges

CODE
4 badges
Core Contributor '15 Core Team '14 Meta Contributor '16 Plugin Developer
CONTENT
1 badge
Photo Contributor '24
COMMUNITY
1 badge
WordCamp Speaker '14
POLYGLOTS
1 badge
Translation Contributor '15

Current Job

Technical Quality Driver
Present
Automattic

Recent impact

Score weights high-impact work (commits, releases, approved translations, props) at 3x routine activity.

Last 30 days
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Last 90 days
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Last 12 months
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Specializations

evenly split across 5 teams · no team-attributable activity in the last 365 days

Contributions

Type
September 2024
Sep 17 Tue · 17:58
Forums med
Posted a reply to WordPress template files now showing in the page template, on the site WordPress.org Forums:
Hi tersu, took a look at your JSON file, looks valid (first thing to verify).…
Sep 17 Tue · 17:46
Forums med
Posted a reply to WordPress dashboard not working properly, on the site WordPress.org Forums:
Also, wondering if there are particular WordPress related issues on Litespeed, related to working with…
Sep 17 Tue · 17:30
Forums med
Posted a reply to WordPress dashboard not working properly, on the site WordPress.org Forums:
Hi fishu96, Confirming you are on https://www.litespeedtech.com/products/litespeed-web-server -- which version, and do you have any…
December 2017
Dec 31 Sun · 07:08
Meta high
Confirmed as a speaker for WordCamp Phoenix, AZ, United States 2018
November 2017
Nov 03 Fri · 03:28
Forums med
Created a topic, Intuitive and friendly visual editing experience, on the site WordPress.org Forums:
I love the size and look of the controls, they look mo…
April 2017
Apr 14 Fri · 16:30
Meta med
Wrote a comment on the post Introducing the Aztec Mobile Editors, on the site Make WordPress Mobile:
Loving the new Aztec editor on my Android device! I found a possible discrepancy (regression…
January 2017
Jan 30 Mon · 20:40
Meta med
Wrote a comment on the post Call for Testing: WordPress for iOS 6.9, on the site Make WordPress Mobile:
Tested all three items on an iPad 4 Mini, with app version 6.9.0.20170130. No big…
Jan 13 Fri · 18:42
Meta med
Wrote a comment on the post Call for Testing: WordPress for Android 6.5, on the site Make WordPress Mobile:
I found a bug today in the Reader Stream Refresh, reported it in GitHub: https://github.com/wordpress-mobile/WordPress-Android/issues/5025
Jan 05 Thu · 10:39
Meta med
Wrote a comment on the post Call for Testing: WordPress for Android 6.5, on the site Make WordPress Mobile:
Love, love, love the recent sites at the top. That is so cool, especially for…
December 2016
Dec 23 Fri · 19:23
Meta med
Wrote a comment on the post Call for Testing: WordPress for Android 6.4, on the site Make WordPress Mobile:
Sharing a visual record from testing today on a Nexus 6P, Android version 7.1.1 and…