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James LePage

Engineering Director at Automattic AI

@isotropic NYC joined Mar 2020

j.cv github.com/Jameswlepage slack: @James LePage
    Teams Core AI Core

    Bio

    Head of AI at Automattic. Core AI co-lead and founder. Previously ran WPAI (Startup) and a WordPress agency (called Isotropic).

    Interests

    Building things
    AI
    Climbing
    Corvettes
    Running

    WordPress Origin Story

    James LePage is a digital founder, developer, designer, and generalist currently leading the AI Division at Automattic, the company behind WordPress.com, WooCommerce, and Tumblr. With over 10 years in the WordPress ecosystem that began with freelancing, he has cofounded several venture-backed companies, including WPAI (acquired by Automattic in 2024) and ShareClub, and previously ran the digital agency Isotropic. With a background in entrepreneurship and AI from Syracuse University, James combines technical expertise with interests in backpacking, distance running, classic cars, and music from his base in NYC.

    Badges

    CODE
    4 badges
    C Core AI Contributor '25 C Core AI Team '25 Core Contributor '25 Plugin Developer

    Current Job

    Engineering Director
    Present
    Automattic AI

    Recent impact

    Score weights high-impact work (commits, releases, approved translations, props) at 3x routine activity.

    Last 30 days
    1contribution
    high1
    medium0
    score3
    Last 90 days
    2contributions
    high1
    medium1
    score4
    Last 12 months
    12contributions
    high10
    medium2
    score32

    Specializations

    evenly split across 2 teams · no team-attributable activity in the last 365 days

    Contributions

    Type
    May 2026
    May 18 Mon · 08:33
    Meta high
    Wrote a new post, Leadership transition for the Core AI team, on the site WordPress AI:
    The Core AI team is transitioning leadership. Felix Arntz (@flixos90) and I have served as…
    March 2026
    Mar 23 Mon · 18:12
    Meta med
    Wrote a comment on the post Big Picture Goals for 2026, on the site WordPress.org Project:
    Hi. I'd like to better understand what makes you think this - it's not accurate…
    February 2026
    Feb 23 Mon · 19:11
    Meta med
    Wrote a comment on the post Content Guidelines: A Gutenberg Experiment, on the site WordPress AI:
    To track, please explore and share your ideas on https://github.com/WordPress/gutenberg/issues/75171
    Feb 04 Wed · 01:33
    Meta high
    Wrote a new post, Content Guidelines: A Gutenberg Experiment, on the site WordPress AI:
    A single place in WordPress to capture site-wide content standards and context, so publishing tools…
    Feb 01 Sun · 05:52
    Meta high
    Wrote a new post, AI Guidelines for WordPress, on the site WordPress AI:
    AI tools are now part of how many people write code, tests, and documentation. To…
    January 2026
    Jan 27 Tue · 10:36
    Meta high
    Wrote a new handbook page, AI Guidelines, on the site WordPress AI:
    AI tools are now part of how many people write code, tests, and documentation. This…
    Jan 14 Wed · 21:31
    Meta high
    Wrote a new post, Introducing WP-Bench: A WordPress AI Benchmark, on the site WordPress AI:
    How well do language models actually understand WordPress? To answer this, we're introducing WP-Bench -…
    December 2025
    Dec 18 Thu · 19:09
    Meta high
    Wrote a new post, Six Months of Core AI: From Building Blocks to Core Release, on the site WordPress AI:
    As Core AI reaches its six-month anniversary, we also reach an important inflection point for…
    July 2025
    Jul 23 Wed · 21:09
    Meta high
    Wrote a new post, AI Chat Agenda – 24 July 2025, on the site WordPress AI:
    The next WordPress AI Chat will take place on in the #core-ai channel on Make…
    Jul 17 Thu · 09:00
    Meta high
    Wrote a new post, Abilities API, on the site WordPress AI:
    The Abilities API creates a central registry where WordPress capabilities are discoverable and accessible, enabling…

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