WordPress.org
Get WordPress

Profiles

Bridget Willard

Marketing Consultant at Bridget Willard, LLC

@bridgetwillard Corpus Christi, TX joined Sep 2007

bridgetwillard.com github.com/gidgey slack: @gidgey
    Teams Core

    Bio

    Bridget Willard is a marketing strategist, speaker, and author who believes relationships drive revenue.

    Known for her practical, conversation-first approach to marketing, she helps SaaS companies and WordPress businesses turn trust, community, and social media into long-term brand growth.

    She has spent more than a decade teaching founders and product teams how to communicate like humans instead of billboards — through content, social media, positioning, and customer education.

    Bridget is a longtime member of the WordPress community and contributor to the open web. She regularly speaks on marketing, branding, and social media for technical audiences.

    When she’s offline, you’ll probably find her bowling, watching sports, or walking along the Corpus Christi bayfront.

    Say hi on X @BridgetMWillard.

    Interests

    live music, talking big ideas, animals, nature walks, bowling, karaoke, travel

    WordPress Origin Story

    My friend Pam from Pam Ann Marketing said she wanted to meet us at WordCamp Orange County in 2013. Carol Stephen and I went and Pam couldn’t attend. We’ve been going to WordCamps ever since. I built bridgetwillard.com in April 2015 which was my first self-hosted WordPress site. The resulting blog post opened a door for me to write about plugins.

    I was hired as the Marketing Manager at Thought House and was promoted to Director of Marketing. Not only have I spoken at many WordCamps since, I’ve been on organizing teams and led the Make WordPress Marketing Team for two years.

    Since October of 2017, I have been a freelancer who specializes in helping WordPress Products and Agencies with Marketing (training, strategy, social media management, copywriting, and even collections.)

    Badges

    CODE
    3 badges
    Core Contributor '17 Meta Contributor '18 Plugin Developer
    CONTENT
    1 badge
    Marketing Contributor '17
    COMMUNITY
    2 badges
    WordCamp Organizer '19 WordCamp Speaker '19

    Current Job

    Marketing Consultant
    Present
    Bridget Willard, LLC

    Recent impact

    Score weights high-impact work (commits, releases, approved translations, props) at 3x routine activity.

    Last 30 days
    0contributions
    high0
    medium0
    score0
    Last 90 days
    0contributions
    high0
    medium0
    score0
    Last 12 months
    2contributions
    high0
    medium2
    score2

    Specializations

    evenly split across 1 team · no team-attributable activity in the last 365 days

    Core 100% of attributed activity

    Contributions

    Type
    November 2025
    Nov 18 Tue · 21:23
    Meta med
    Wrote a comment on the post Preparing the Post Editor for Full iframe Integration, on the site Make WordPress Core:
    I read "iframe" and I feel ill. In the 2015-2017 era when I was with…
    August 2025
    Aug 21 Thu · 23:10
    Forums med
    Created a topic, This is why I love the Plugin Repo!, on the site WordPress.org Forums:
    Andrew Hoyer gets it. If there's a problem, create a s…
    May 2025
    May 16 Fri · 21:43
    Forums med
    Created a topic, Can SMTP Be Easy? YES!, on the site WordPress.org Forums:
    SMTP has been the bane of my marketing existence forev…
    May 02 Fri · 19:41
    Forums med
    Created a topic, The Custom Styles are Fire, on the site WordPress.org Forums:
    Ronald is an amazing developer as well as a great huma…
    March 2022
    Mar 28 Mon · 23:50
    Meta med
    Wrote a comment on the post Enabling WebP by default, on the site Make WordPress Core:
    What I want people to realize is that webp is not a supported image format…
    Mar 02 Wed · 20:41
    Forums med
    Posted a reply to Import not working, on the site WordPress.org Forums:
    Here is a new recording, @chiraly ! https://www.loom.com/share/83e7efafbd3b4416b4d8695a2e80db7f
    Mar 02 Wed · 20:23
    Forums med
    Posted a reply to Import not working, on the site WordPress.org Forums:
    Hi, Chiraly. First of all, thank you for downloading the json file. Good Question. So…
    August 2021
    Aug 13 Fri · 21:57
    Forums med
    Posted a reply to Thank you for making my life easier, on the site WordPress.org Forums:
    Thank you so much for taking the time to write this review, Cami. This was…
    May 2021
    May 23 Sun · 23:41
    Forums med
    Created a topic, This is So RAD!, on the site WordPress.org Forums:
    I knew I would want to put my Ten Twitter Lessons into…
    May 02 Sun · 20:20
    Forums med
    Created a topic, Backups Where I Want Them, on the site WordPress.org Forums:
    Thanks Updraft Plus and I'm sorry for not writing you …

    Developer

    Plugins