Direct appeals

Everything you need to create donation pages that connect with donors and drive contributions. Use direct appeals for ongoing fundraising on your website or targeted campaigns throughout the year.

Get started with direct appeals

Master the basics with our step-by-step courses, guides, and expert trainings.

Templates & tools

Time-saving templates, interactive checklists, and actionable guides to help you launch with confidence

checklist items from the interactive checklist

Donation page checklist

Design a high-performing donation page with this interactive checklist, focused on what matters most.

Quick video tutorials

Bite-sized guides and expert tips to help you work smarter

Building optimized donation pages

Need a donation page that drives more giving? Join this hands-on workshop to learn how to design donor-first experiences.

Trainings Donation forms

Your first donation page: A complete walkthrough

New to donation pages? This step-by-step guide walks you through everything from creation to launch.

Getting started Donation forms Studio Courses

Embed a donation form

Give donors a faster, easier way to give without leaving your site — whether you're adding a form for the first time or upgrading from one of our older embedded forms.

Getting started Donation forms Studio Courses

Transition your campaign to Studio

Learn why Studio outperforms legacy donation pages and how to complete the switch in just a few steps.

Donation forms Studio Courses

Create a campaign

Time to build. This video walks you through creating your first donation page in GoFundMe Pro — from choosing a template to publishing your campaign.

Getting started Donation forms Videos

Already using a CRM? Find setup guides, field mappings, demos, and support links for every GoFundMe Pro integration — all in one place.

Integrations CRM Resources

Campaign URL builder

Add source codes to your link to spot which channels drive the most donations.

Marketing Resources

Event day toolkit

Four customizable templates for your event: check-in and checkout guides, a paddle raise sheet, and an onsite giving flyer.

Events Resources

How power users maximize GoFundMe Pro

This session shows you how to use GoFundMe Pro like your most successful peers do. Join us to learn the features, integrations, and small-but-mighty optimizations that set power users apart, and leave with actions you can take the same day.

Proven Playbooks: The efficient fundraiser

Short on time? Learn how to work smarter and get more from every campaign — without adding hours to your week.

Supporter management

From viewing supporters to managing transactions, this course will help you master the day-to-day features.

How-tos for event staff

Prepare for the event by getting familiar with the key features for onsite or day of event support.

Rebuild to raise more — Transition your legacy pages to Studio

Your legacy campaigns may be holding you back. With Campaign Studio, you can build higher-performing campaigns using proven optimizations and flexible, on-brand designs. In this session, you’ll learn why rebuilding in Studio helps you raise more while reducing manual effort—and how to make the transition step by step.

Writing effective donation appeal emails

You've got a campaign and a list of people who care, now you need to get the word out there. This course shows you how to write a donation appeal that gets opened, adapt a ready-made template, and gut-check it before you send.

Marketing Courses

Fundraising toolkit template

Access and customize your ready-to-use fundraising toolkit template to help supporters start strong and raise more with confidence.

Peer-to-peer Templates Quick guide Resources

Boost year-end revenue with supporter-led matching

There’s still time to add a match and spark more generosity this giving season.

Donation forms Courses Quick guide

Set up your fundraisers for success

Learn how to design your peer-to-peer campaign so fundraisers feel confident from day one.

Peer-to-peer Courses

Your giving-season email playbook

Strengthen your email fundraising with a step-by-step path covering subject lines, writing best practices, and plug-and-play templates.

Launch an email campaign

A single appeal isn't a campaign. This course gives you the emails that keep a campaign moving — plus the structure and prompts to draft each one fast.

Marketing Courses

Choosing a donation page or embedded form

This video breaks down the difference between a donation page and an embedded form so you can choose the right fit.

Getting started Donation forms Videos

Make your campaign easy to share

Set your campaign up so your supporters can spread the word for you. In three short lessons, you'll turn your donors and supporters into your best source of new reach.

Marketing Courses

Build a donor welcome series

A new donor's first experience with your org decides whether they give again. This course shows you how to build a welcome series that makes them feel valued from day one.

Marketing Courses

Google Analytics 4

Learn the basics of Google Analytics 4 from the experts at Media Cause. They'll also show you how to set it up in your account.

Marketing Courses Integrations

Running an auction

Hosting an auction event? Learn how to set up, manage attendee's bids, complete transactions, and more.

Live Events Events Courses

Reach supporters after you publish

You've published your campaign — now what? This path walks the post-publish journey step by step: rally your inner circle, email your list, widen your reach, and turn first-time donors into lasting supporters.

Marketing Paths

Get started with Classic peer-to-peer

Learn how to plan, build, and launch a Classic peer-to-peer campaign that’s structured for teams, fully branded, and designed to convert supporters into active fundraisers.

Peer-to-peer Courses

Joining your team's account: New user essentials

New to your team’s existing account? Get oriented fast, explore campaign options, and learn built-in features that help drive donations so you can start using the platform with confidence.

Trainings Getting started

Integrate with DonorPerfect

If you use DonorPerfect as your CRM, this short course shows what the GoFundMe Pro integration does, how to get connected, how to map your data correctly before the first sync, and how to handle the questions that come up most often.

Courses Integrations CRM

Plan, set up, and run your gala with ease. This step-by-step course covers ticketing, attendee management, and key tools to keep your event organized and running smoothly

Live Events Events Courses

Get started with GoFundMe peer-to-peer

Learn how to launch, publish, and share a GoFundMe peer-to-peer campaign — and set your fundraisers up for success from day one.

Peer-to-peer Courses

Convert repeat donors to monthly

If you have supporters who've given more than once but aren't giving monthly, this course shows you how to find them in GoFundMe Pro, reach out with a message that works, and set up your campaigns so more of them convert to monthly giving.

Donation forms Courses Recurring

Live Events basics

New to Live Events? We can help you get your account set up and your first event published.

Getting started Live Events Events Courses

Set up payments and billing

Before your campaign can accept donations, you'll need to connect a payment processor. This video walks you through what to gather and how to get it done.

Getting started Videos

How to fundraise for a nonprofit

If you're raising money on behalf of a nonprofit, this course shows you how to build your page, reach your network, and keep supporters engaged from start to finish.

Peer-to-peer Courses

Giving season email templates

Get six ready-to-use email templates that help you stay connected with supporters and inspire steady giving throughout December.

Marketing Giving season Quick guide Resources

Integrate with DonorDock

If you use DonorDock as your CRM, this short course shows you what the GoFundMe Pro integration does, how to connect it yourself, and how to handle the questions that come up after your first sync.

Courses Integrations CRM

Find the right CRM for your organization

Not sure which CRM to connect? Find out which of GoFundMe Pro's top recommendations fits your organization and how to get started.

Getting started Courses Integrations

Setting up your organization's account

New to GoFundMe Pro? In this hands-on workshop, you'll leave with a donation-ready campaign and clear next steps to fully launch with us.

Trainings Getting started

Build your privacy-compliant donor pipeline

Get practical tips for getting ahead of data privacy so your acquisition program is adjusted for change — brought to you by our friends at Agility Lab Consulting.

Four high-performing subject lines to inspire yours

Find out what makes a great subject line so your emails earn the attention they deserve.

Marketing Resources

Account tour & walkthrough

Get a quick lay of the land. This video walks you through the most important areas of your GoFundMe Pro account so you know where to go to get started.

Getting started Videos

Link your main donate button

Your campaign is live — now make it easy to find. This video shows you how to connect your campaign page to the donate button on your website.

Getting started Donation forms Videos

Integrate with Salesforce

Connect GoFundMe Pro with Salesforce. We've got you covered with detailed lessons on how to get up and running.

Courses Integrations

Running a golf event

Plan, set up, and run your golf fundraiser with confidence. This step-by-step course covers registration, player and sponsor management, and key tools to keep your tournament organized and successful.

Live Events Events Courses

Your donation page checklist

A step-by-step checklist, built from GoFundMe Pro research and coaching, to help you optimize every element of your donation page before going live.

Donation forms Checklist Resources

Launch a campaign

Ready to share your campaign? Put your campaign on the track to success with practical tips and resources.

Measuring your success

Learn the basics of analyzing data and creating reports. Leave knowing how to build some common reports.

Get started with Live Events

New to Live Events? Join this session to learn how GoFundMe Pro and Live Events work together, set up and publish your event, and use key tools like check-in, auctions, and attendee messaging to confidently manage your event from setup through event day.

Trainings Live Events Events

Proven Playbooks: Grow recurring giving

Recurring gifts are the most reliable support you can build. Learn how to turn one-time donors into monthly supporters who stick around.

Trainings Recurring

Five ways to turn your emails into donation drivers

Learn practical email tactics that help your messages land with donors and inspire more giving.

Marketing Courses

Four steps to acquire new donors

Learn a tested and proven 4-step model to acquire new donors online—brought to you by our friends at NextAfter.

Setting up your account

Learn how to get your account ready to accept donations.

Build a campaign

To fundraise online, you'll need online fundraising pages. We call them campaigns. Take this course to learn how to build one.

A five star elevator pitch essential to a thriving nonprofit

Want to raise even more money for your mission? Our friends at Nonprofit Leadership Lab are here to help.

Recurring essentials

Recurring donors are 5 times more valuable than one-time donors. Master the basics of building a stellar recurring program.