Muck Rack for PR & Comms Agencies

All Your Clients, One PR Platform

Built for how agencies work

Get the right results for your clients with one cohesive platform for your entire PR workflow, from pitching to monitoring to reporting.

Make results your strongest pitch

Muck Rack helps turn media coverage into client-ready ROI—connecting placements to metrics like share of voice, message pull-through, and media quality. Build tailored reports and dashboards for every audience, from brand managers to the C-suite, and make your contributions crystal clear.

Deliver coverage clients actually care about

Muck Rack helps your team find accurate, up-to-date contacts and see what reporters are covering in real time. With shared pitch tracking across teams, you can coordinate outreach that’s thoughtful, timely, and effective—without stepping on each other’s toes.

Unclog your workflow bottlenecks

With Muck Rack, you can easily switch between client workspaces, assign tasks with clarity, and automate alerts and reports—so your team can stay focused on what matters. Everything stays organized and running smoothly, even as priorities shift.

How BrandBomb PR uses Muck Rack to land coverage for clients

“In my opinion, it’s imperative you invest in the absolute best tools that set you up for your success and so that you can deliver for your clients. Muck Rack makes that possible for us.”

—Lindsay Feldman, founder and CEO of BrandBomb PR

More resources for PR success

Is Muck Rack easy for my team to learn and use?

Yes – it’s very intuitive. PR pros of all levels get comfortable with Muck Rack quickly. The interface is clean and straightforward, so even junior team members or interns can start building lists and tracking coverage with minimal training.

Can I tailor Muck Rack reports for different stakeholder needs?

Yes, Muck Rack’s reporting tools are highly customizable, allowing you to create reports that cater to specific audiences. Whether it's detailed client data or quarterly reports for executive stakeholders, you can easily adjust the depth and presentation of your reports.

Ready for PR software that actually gets agency life?

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