Baytek

Most projects don't go sideways during design or development. They go sideways before. When assumptions go unchallenged and everyone thinks they're aligned until they're not. Our Partner of Project Delivery, Jude Andre Legendre, wrote about why we always plan before we design, and what that planning phase actually produces. Worth a read if you've ever been three weeks into a project before realizing everyone had a different picture of where it was going. Article: https://lnkd.in/gz2zGTBa

How do you know if a design is actually working? The conversation gets a lot easier when you stop asking, "Do we like it?" and start asking, "Is it going to help us achieve our goals?" In this article, Jim Hopkins RGD shares the framework we use to evaluate design success, from balance and hierarchy to empathy, differentiation, and brand alignment. Article: https://lnkd.in/eseM_nGC

Last month, IMPACT launched their new digital platform. One of the biggest challenges many organizations face over time is figuring out how to organize years of knowledge, projects, and insights in a way that still feels clear and accessible to the people they serve. As teams grow and work evolves, websites can easily become harder to navigate and maintain. It was a privilege to work alongside the IMPACT team to help bring decades of interconnected research, projects, and thought leadership into a more connected and human-centered digital experience. We’re grateful to have been part of the journey and excited to see the platform now out in the world supporting IMPACT’s mission. Read the case study: https://lnkd.in/eCgDZKnT

Our Principal Creative, Jim Hopkins RGD, recently joined a group of fellow Canadian designers and agency leaders in sharing perspectives with the Association of Registered Graphic Designers (RGD) on an often-overlooked part of branding projects: the handoff. A great brand system shouldn’t just look good on launch day. It should be clear, usable, and set up to succeed long after the project wraps up. Some thoughtful insights here from fellow agencies including C ( G R O U P, BOLD LIP Subplot Design Inc. | Creative Certainty®, 11th Floor Design Studio, Design de Plume Inc., Amy LeClair RGD, Sentrik Creative Studio, WILL and Studio123. Worth a read if you’re preparing to launch a new brand!

Every project begins with a promise. Keeping that promise takes more than good intentions. It takes a thoughtful process, clear communication, and a team committed to getting the details right. Our Partner, Project Delivery, Jude Andre Legendre, shares how we approach this at Baytek, and why the work behind the work matters. Read more: https://lnkd.in/eSZZeDNH

Ever wondered what goes into designing a new logo? There’s a lot more strategy, exploration, and intentionality behind it than most people ever see. If you enjoy nerding out on branding, identity systems, and the thinking behind the work, our Principal Creative, Jim Hopkins RGD walks through the process behind our new mark in this inside look at the rebrand. Heres what the process looks like: https://lnkd.in/e_P-p_GA

Hard to believe it’s already been seven years! Over that time, Andrea de Boer has been part of a lot of growth and change at Baytek, starting in development and support, and now returning from maternity leave in a new role as Client Strategist. Our clients have always appreciated Andrea’s thoughtful, caring approach, and we know many of them will be excited to work more closely with her again. Welcome back, Andrea, and congratulations on seven years with Baytek 💛

Excited to continue our partnership with Atlético Ottawa for the 2026 season. Last season gave Ottawa sports fans some unforgettable moments, and we’re looking forward to another great year supporting the team and the growing soccer community here in Ottawa. Here’s to another season of connection, community, and maybe a little more drama in the snow.

The Next Great Save is such a meaningful initiative, helping bring visibility to historic places and the communities working hard to preserve them across Canada. Congratulations to Sonja and the whole team. So well deserved! We're honoured to support this initiative.

In case you missed it, we rebranded! Our Principal Creative, Jim Hopkins RGD does a deep dive on how we got there, and everything we uncovered along the way. If you enjoy a behind-the-scenes look at the branding process, this one’s for you. Article: https://lnkd.in/eHt9BctH We love feedback, so please let us know what you think in the comments.