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AutoInsight

A VR showroom for intuitive car model and option comparison

XREAL 5th Research·Development·Design (ReDevDes) Collaboration Project

🎥 Demo : https://www.youtube.com/watch?v=MCyvLKMf1yM

Screenshot 2025-05-05 at 9 23 41 PM

🖥️ Project Overview

  • Targeted at new car buyers who are unsure about which model to choose among the various options from different brands due to limited knowledge about cars.
  • Aims to support complex decision-making during new car purchases by providing visual characteristics and option details for various vehicles in a 3D VR environment.

📌 Project Purpose

This project was initiated to address the limitations of current car purchasing experiences, which are primarily based on web viewers or 360-degree videos.

  • In traditional online methods, users must explore options and get quotes separately for each brand and model. In contrast, the VR showroom allows users to check all models and options regardless of brand or type.
  • In offline settings, test driving is limited by time and location. This project enables users to thoroughly experience various vehicle features without physical or time constraints.
  • VR simulation offers a more intuitive way to assess satisfaction with different options, overcoming the lack of visual exploration and restricted viewpoints in 360-degree videos.

🙋 Team Composition

The team consists of members from research, design, and development.

Research Team

  • 최승원, 복정욱, 조민주

Design Team

  • 옥금비, 한지윤, 김수현

Development Team

  • 김경태, 이민서, 홍성재, 박조은 (Joni Park)

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Unity VR Car Showroom

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  • C# 79.5%
  • ShaderLab 17.6%
  • Wolfram Language 1.5%
  • HLSL 1.4%