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Baidu, Inc. (BIDU)

135.31 +3.26 (+2.47%)
At close: May 29 at 4:00:01 PM EDT
135.11 -0.20 (-0.15%)
After hours: May 29 at 7:53:06 PM EDT
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News headlines Baidu's recent performance shows a mixed return, with significant growth in AI-related revenues amid challenges in traditional advertising. Analysts are evaluating its potential as an AI growth engine, despite ongoing risks in the advertising market and competition.

Baidu's recent performance shows a mixed return, with significant growth in AI-related revenues amid challenges in traditional advertising. Analysts are evaluating its potential as an AI growth engine, despite ongoing risks in the advertising market and competition.

Updated 26m ago · Powered by Yahoo Scout
  • Previous Close 132.05
  • Open 133.22
  • Bid 116.97 x 100
  • Ask 154.93 x 100
  • Day's Range 131.74 - 138.62
  • 52 Week Range 82.39 - 165.30
  • Volume 2,580,555
  • Avg. Volume 2,358,649
  • Market Cap (intraday) 46.04B
  • Beta (5Y Monthly) 0.52
  • PE Ratio (TTM) --
  • EPS (TTM) -0.15
  • Earnings Date (est.) Aug 19, 2026
  • Forward Dividend & Yield --
  • Ex-Dividend Date --
  • 1y Target Est 180.54

Baidu, Inc. provides internet content, value-added telecommunication-based, internet map, and online audio and video services in the People's Republic of China. It operates in two segments, Baidu General Business and iQIYI. The Baidu General Business segment offers products and services for mobile ecosystem, AI cloud, and intelligent driving. This segment operates Baidu App that enables users to access search, feed, content, and other services through mobile devices; and Haokan, which offers a range of various user generated and professionally produced short videos. It also provides a portfolio of knowledge and information products, including Baidu Wiki, which features columns and videos, such as encyclopedia of intangible cultural heritage, digital museum and recorder of history; Baidu Knows, an online community where users can pose questions to other users, such as individuals, professionals, and enterprises; Baidu Experience, an online platform where users share daily knowledge and experience; ERNIE Bot, new AI-native product that serves as a multi-round conversational AI assistant on both PC and mobile; and Baidu Post, a social media that allows users to post text, image, audio and video content, and reply to original curation forming valuable discussion groups, as well as livestreaming services, including live streaming and AI-powered digital human livestreaming. In addition, the company offers DuerOS smart assistant for the Chinese language; Apollo Go autonomous ride-hailing service; online marketing services; Baidu Maps, a voice-enabled mobile app providing users with travel-related services; and AI chips. The iQIYI segment produces and distributes professionally produced content. This segment offers online entertainment video services, including online videos, experience services, online games, comics, and others. The company was incorporated in 2000 and is headquartered in Beijing, the People's Republic of China.

ir.baidu.com

33,500

Full Time Employees

December 31

Fiscal Year Ends

Performance Overview

Trailing total returns as of 5/29/2026, which may include dividends or other distributions. Benchmark is HANG SENG INDEX (^HSI) .

YTD Return

BIDU
2.21%
HANG SENG INDEX (^HSI)
1.75%

1-Year Return

BIDU
62.65%
HANG SENG INDEX (^HSI)
6.83%

3-Year Return

BIDU
7.32%
HANG SENG INDEX (^HSI)
35.75%

5-Year Return

BIDU
31.06%
HANG SENG INDEX (^HSI)
13.54%

Earnings Trends

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Earnings Per Share

GAAP
Normalized
GAAP
Normalized
 

Revenue vs. Earnings

Annual
Quarterly
Annual
Quarterly
Q1 FY26
Revenue 32.08B
Earnings 4.33B

Q2

FY25

Q3

FY25

Q4

FY25

Q1

FY26

0
10B
20B
30B
 

Analyst Insights

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Analyst Price Targets

92.57 Low
180.54 Average
135.31 Current
274.08 High
 

Analyst Recommendations

  • Strong Buy
  • Buy
  • Hold
  • Underperform
  • Sell
 

Latest Rating

Date 5/20/2026
Analyst Susquehanna
Rating Action Maintains
Rating Neutral
Price Action Raises
Price Target 120 -> 140
 

Statistics

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Valuation Measures

Annual
As of 5/29/2026
  • Market Cap

    45.17B

  • Enterprise Value

    41.81B

  • Trailing P/E

    78.19

  • Forward P/E

    22.32

  • PEG Ratio (5yr expected)

    0.77

  • Price/Sales (ttm)

    2.45

  • Price/Book (mrq)

    1.16

  • Enterprise Value/Revenue

    2.20

  • Enterprise Value/EBITDA

    68.17

Financial Highlights

Profitability and Income Statement

  • Profit Margin

    1.02%

  • Return on Assets (ttm)

    1.25%

  • Return on Equity (ttm)

    0.32%

  • Revenue (ttm)

    128.7B

  • Net Income Avi to Common (ttm)

    391M

  • Diluted EPS (ttm)

    -0.15

Balance Sheet and Cash Flow

  • Total Cash (mrq)

    116.89B

  • Total Debt/Equity (mrq)

    32.20%

  • Levered Free Cash Flow (ttm)

    7.96B

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Company Insights

Fair Value

135.31 Current
 

Dividend Score

0 Low
Sector Avg.
100 High
 

Hiring Score

0 Low
Sector Avg.
100 High
 

Insider Sentiment Score

0 Low
Sector Avg.
100 High
 

Research Reports

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  • Baidu Earnings: Results Beat; Kunlunxin on Track for IPO in Hong Kong in Second Half

    Most of Baidu's revenue comes from Baidu core, with the rest coming from video-streaming subsidiary iQiyi. The firm’s main businesses include online marketing services from its search engine, AI cloud infrastructure, AI applications, AI marketing, and autonomous driving.

    Rating
    Price Target
     
  • China's AI Firms Are Charging More, but Must Spend More Too

    Most of Baidu's revenue comes from Baidu core, with the rest coming from video-streaming subsidiary iQiyi. The firm’s main businesses include online marketing services from its search engine, AI cloud infrastructure, AI applications, AI marketing, and autonomous driving.

    Rating
    Price Target
     
  • Baidu Earnings: We Think Baidu Is Bottoming Out Thanks to the AI Business; Search Remains a Drag

    Most of Baidu's revenue comes from Baidu core, with the rest coming from video-streaming subsidiary iQiyi. The firm’s main businesses include online marketing services from its search engine, AI cloud infrastructure, AI applications, AI marketing, and autonomous driving.

    Rating
    Price Target
     
  • Baidu: Moat Downgraded to No-Moat From Wide; AI Segment Growth to Offset Search Decline in Long Run

    Most of Baidu's revenue comes from Baidu core, with the rest coming from video-streaming subsidiary iQiyi. The firm’s main businesses include online marketing services from its search engine, AI cloud infrastructure, AI applications, AI marketing, and autonomous driving.

    Rating
    Price Target
     

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