embromation

Portuguese

FWOTD – 5 November 2017

Etymology

Etymology tree

Portuguese embromar

Proto-Indo-European *-tis

Proto-Indo-European *-Hō

Proto-Indo-European *-tiHō

Proto-Italic *-tiō

Latin -tiō

Latin -ātiōlbor.

Old French -ationbor.

Middle English -acioun

English -ationubor.

Portuguese -ation

Portuguese embromation

From embromar (“to beat around the bush; to trick”) + -ation.

Pronunciation

• (Brazil) IPA^(key): (careful pronunciation) /ẽ.bɾo.mejˈʃõ/ [ẽ.bɾo.meɪ̯ˈʃõ], (natural pronunciation) /ĩ.bɾo.mejˈʃõ/ [ĩ.bɾo.meɪ̯ˈʃõ]

 

• (Portugal) IPA^(key): /ẽ.bɾu.mɐjˈʃõ/

• (Portugal) IPA^(key): /ẽ.bɾu.mɐjˈʃõ/
  • (Northern Portugal) IPA^(key): /ẽ.bɾu.mejˈʃõ/
  • (Central Portugal) IPA^(key): /ẽ.bɾu.mejˈʃõ/
  • (Southern Portugal) IPA^(key): /ẽ.bɾu.mejˈʃõ/

Noun

embromation m or f (uncountable)

1. (Brazil, slang) the act of beating around the bush, especially while pretending to do something useful
   • 2017, Julianna Costa, Luiza Costa, Miga, sua louca, Universo dos Livros, page 149:

     Na verdade, acho que aquela embromation toda foi só resto de ética que ainda batia na porta dele, […]

     Actually, I think that whole beating around the bush thing was just a residue of ethics knocking on his door, […]

2. (Brazil, slang, chiefly music) the act of improvising the use of another language, such as mimicking the lyrics of a song badly or using Portuguese-like words and syntax
   • 2004, Cult, issues 76-87, Lemos Editorial e Gráficas, page 38:

     A letra é cantada em “embromation”, numa mistura de alemão, com japonês e inglês, fácil de acompanhar.

     The lyrics are sung in “mimicry”, with a mix of German, Japanese and English, easy to sing along.