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YinzCam

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YinzCam
IndustryDigital sports agency
FoundedPittsburgh, USA, 2009
Founder
HeadquartersPittsburgh, PA, USA; Manchester, UK
ProductsDigital platforms for sports teams, leagues, and venues
Websitewww.yinzcam.com

YinzCam is an American company that builds digital platforms for fan engagement for professional sports teams, leagues, and venues. As of 2026, YinzCam's mobile apps have been downloaded over 150 million times, and used by more than 200 sports properties, including NFL clubs,[1][2][3] NBA teams, NHL teams,[4][5] MLS clubs,[6][7][8] English football clubs[9][10], A-Leagues (Australia), Liga MX (Mexico), UFL,[11] Formula One race circuits, Team Canada, Dubai Basketball,[12] and live-entertainment venues. YinzCam was founded in 2009 by Priya Narasimhan[13][14][15] and Rajeev Gandhi, from Carnegie Mellon University in Pittsburgh.[16] YinzCam is headquartered in Pittsburgh, PA, USA, and the company opened an office in Manchester, UK, in 2026.

History and products

[edit]

YinzCam started as a research project [17][18][19][20] out of Carnegie Mellon University,[21] with the research prototype being piloted by the Pittsburgh Penguins through their Stanley Cup-winning 2009 NHL season.[22][23] YinzCam began with live video streaming and automated instant replays, but has since expanded to incorporate other fan-engagement products, including mobile ticketing, digital badges, augmented reality, scavenger hunts, interactive ads, mobile ordering and wallet, third-party integrations, and data sources.

YinzCam was the first to launch in-venue automated instant replays from multiple camera angles in 2009, securing multiple patents in live-event video-streaming.[24] The company's products include mobile apps, desktop websites, OTT live streaming, single sign-on, customer data platforms, haptics, live activities, gamification, augmented-reality portals, CarPlay,[25] Over-the-Top (OTT) streaming services, limited drops, mobile loyalty, and connected TV apps.

YinzCam was included in Carnegie Mellon's "Powering the Future of Sport: A Draft Week Showcase."[26] Narasimhan, the CEO, has given a keynote talk at the Columbia-Dream AI Sports Innovation Symposium on YinzCam's evolution.[27] Narasimhan has also given a talk on mobile fan engagement at the Columbus Blue Jackets' hockey analytics conference.[28]

YinzCam Global Sports Summit

[edit]

The YinzCam Global Sports Summit is an annual industry event, held in Pittsburgh every year in March, with attendees from all of YinzCam's sports clients, to share company best practices, innovations, and new product launches. The 2026 YinzCam Global Sports Summit speakers included digital product leaders from Orlando Magic, Baltimore Ravens, Chicago Bears, Formula One Las Vegas, Wolves FC, Miami Dolphins, Birmingham City FC, New Orleans Pelicans, Monterrey Rayados, Nashville Predators, Detroit Lions, Denver Broncos, the New Jersey Devils, and the Philadelphia 76ers.[29]

Awards

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YinzCam has received industry recognition, with awards including:

  • 2025 Leaders in Sport Award, Best in Fan Solution, for video features and unified experience[30]
  • 2025 Sports Technology Award finalist in 3 categories (Partnership of the Year, Innovation of the Year, Best Matchday Technology), for video features and partnerships[31]
  • 2025 Football Business Awards, Silver Award in the Best Engagement by a Club - Premier League[32]
  • 2026 Hashtag Sports Awards, 4 nominations for the Best Website or Mobile Experience[33]
  • 2022 Webby Awards Honoree for the Team Canada Olympic app[34]

Community impact

[edit]

In August 2009, YinzCam launched iBurgh, a mobile application to allow Pittsburgh residents to report image-based complaints to the city's departments via their smartphones, in order to address potholes, debris, and other residential complaints.[35] The app allowed city residents to submit complaints with smartphone photos and Global Positioning System data to the city's 311 department for resolution.[35][36] It was the nation's first iPhone application to permit city residents to quickly submit complaints to municipal authorities.[37][38]

In February 2010, YinzCam developed a website, How's My Street, to allow city residents to report adverse road conditions, in a crowd-sourced manner.[39] This tool was released to Pittsburgh during the North American blizzard that occurred the same month.[40]

References

[edit]
  1. ↑ "Los Angeles Chargers Launch New Mobile App, Developed by YinzCam". www.chargers.com. Retrieved 2026-05-30.
  2. ↑ "Giants launch mobile app". www.giants.com. Retrieved 2026-05-30.
  3. ↑ "Vikings & YinzCam Launch New Vikings App for Fans". www.vikings.com. Retrieved 2026-05-31.
  4. ↑ "Blue Jackets announce new mobile app to enhance fan experience". www.nhl.com. 2023-09-28. Retrieved 2026-05-30.
  5. ↑ "New York Islanders, UBS Arena Unveil Dual-Mode Joint Mobile App to Enhance Fan Experience". www.nhl.com. 2024-05-30. Retrieved 2026-05-30.
  6. ↑ "Philadelphia Union Launch Official Mobile App". Philadelphia Union. Retrieved 2026-05-30.
  7. ↑ rsl. "Real Salt Lake & Utah Royals FC Launch New App to Guide Fans for 2025 Season | Utah Royals". rsl. Retrieved 2026-05-30.
  8. ↑ Kirankk (2021-04-23). "Austin FC And Q2 Stadium Launch New Mobile App Developed By Industry Leader YinzCam". The Tycoon Magazine. Retrieved 2026-06-05.
  9. ↑ www.bizjournals.com https://www.bizjournals.com/pittsburgh/news/2019/01/15/yinzcam-develops-mobile-app-for-english-premier.html. Retrieved 2026-06-05. {{cite web}}: Missing or empty |title= (help)
  10. ↑ YinzCam. "Wolverhampton Wanderers FC Launch New Mobile App, Developed By YinzCam". www.prnewswire.com. Retrieved 2026-06-05.
  11. ↑ "YinzCam Partners With XFL To Develop Official Mobile App For New Football League". www.prnewswire.com. Retrieved 2026-05-30.
  12. ↑ YinzCam. "YinzCam Expands GLobal Reach With Launch of First UAE Mobile APP for Dubai Basketball". www.prnewswire.com. Retrieved 2026-05-30.
  13. ↑ LaTorraca, Dan (2026-02-18). "Signal Boost: Priya Narasimhan, CEO & Founder, YinzCam". Retrieved 2026-05-30.
  14. ↑ "Woman of Steel: Priya Narasimhan, CEO and founder of YinzCam, has designs on doing, well, everything". Pittsburgh Business Times. 2020-08-10. Retrieved 2026-05-30.
  15. ↑ "YinzCam - Carnegie Mellon University | CMU". www.cmu.edu. Retrieved 2026-06-05.
  16. ↑ "Priya Narasimhan, Professor, Carnegie Mellon University". Carnegie Mellon University. Retrieved January 12, 2014.
  17. ↑ TEDx Talks (2016-02-10). YinzCam: Changing the game for sports fans | Priya Narasimhan. Retrieved 2026-05-30 – via YouTube.
  18. ↑ "What a Play!". www.cmu.edu. Retrieved 2026-05-30.
  19. ↑ Wander, Jonathan (2010-11-05). "Apps N'at". Pittsburgh Magazine. Retrieved 2026-05-30.
  20. ↑ "At Pittsburgh hockey games, fans dial up live video, replays from mobile phones". Network World. Retrieved 2026-05-30.
  21. ↑ "The Pittsburgh-India connection has paid off for Pittsburgh". Pittsburgh Post-Gazette. May 1, 2011. Archived from the original on January 12, 2014. Retrieved January 11, 2014.
  22. ↑ "Penguins, Steelers Debut New Technologies For Fans". Sports Business Journal. 2026-05-30. Retrieved 2026-05-30.
  23. ↑ "Have "yinz"' seen the latest in mobile video service?". Network World. Retrieved 2026-05-30.
  24. ↑ "Patents Assigned to YinzCam Inc". patents.justia.com. Retrieved 2026-05-30.
  25. ↑ Rossignol, Joe (2025-07-10). "NFL Apps Rolling Out on CarPlay Starting With These Teams". MacRumors. Retrieved 2026-05-30.
  26. ↑ "The Ultimate Draft Pick: CMU Showcases the Winning Power of Sports Innovation - News - Carnegie Mellon University". www.cmu.edu. 2026-04-22. Retrieved 2026-05-30.
  27. ↑ "AI and the Human Side of Sports". www.engineering.columbia.edu. 2025-10-13. Retrieved 2026-05-30.
  28. ↑ "From stats to slapshots: Blue Jackets announce hockey analytics conference | Columbus Blue Jackets". www.nhl.com. 2025-03-28. Retrieved 2026-06-05.
  29. ↑ "The Speakers". YinzCam Events. Retrieved 2026-05-30.
  30. ↑ "The Chicago Bears Take London". Sport Business. Retrieved 2026-05-30.
  31. ↑ "#sta25 #onlyfortheinnovative". LinkedIn. Retrieved 2026-05-30.
  32. ↑ "BEST FAN ENGAGEMENT BY A CLUB – PREMIER LEAGUE". Football Business Awards. Retrieved 2026-05-30.
  33. ↑ "Shortlist 2026 | 8th Hashtag Sports Awards". www.hashtagsports.com. Retrieved 2026-05-31.
  34. ↑ BASIC®. "NEW Webby Gallery + Index". NEW Webby Gallery + Index. Retrieved 2026-06-05.
  35. 1 2 McNulty, Timothy (August 17, 2009). "Pittsburgh begins receiving problem reports via mobile phones". Pittsburgh Post-Gazette. Archived from the original on January 12, 2014. Retrieved January 12, 2014.
  36. ↑ McNulty, Timothy (August 18, 2009). "iBurgh lets you complain to city by cell phone". Pittsburgh Post-Gazette. Archived from the original on January 12, 2014. Retrieved January 12, 2014.
  37. ↑ "YinzTech". Pittsburgh Post-Gazette. December 20, 2009. Archived from the original on January 12, 2014. Retrieved January 12, 2014.
  38. ↑ McNulty, Timothy (January 2, 2010). "iBurgh app takes its place at last on iPhones". Pittsburgh Post-Gazette. Archived from the original on January 12, 2014. Retrieved January 12, 2014.
  39. ↑ Cato, Jason (February 16, 2010). "CMU profs, students launch street site CityzenMobile.net". Pittsburgh Tribune-Review. Retrieved January 12, 2014.
  40. ↑ "Site offers information on local road conditions". Pittsburgh Post-Gazette. February 12, 2010. Archived from the original on January 12, 2014. Retrieved January 12, 2014.
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