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Midori (liqueur)

From Wikipedia, the free encyclopedia

Midori
A pre-2013 bottle of Midori with holographic style label and clear glass
TypeLiqueur
ManufacturerSuntory
OriginJapan
Introduced1964
Alcohol by volume20–21%
Websitemidori-world.com

Midori (Japanese: ミドリ (緑); lit.'green') is a sweet, bright green-colored liqueur made by Suntory, flavored with Yubari King and muskmelon.[citation needed]

It is produced in Japan, the United States, Mexico, and France.[citation needed]

It was first released in 1964 under the name "Hermes Melon Liqueur", but changed its name to "Midori" in 1978. It was made exclusively in Japan until 1987.[clarification needed][citation needed]

Midori is typically 20–21% alcohol by volume.[citation needed]

As it is extremely sweet, Midori is not usually taken "straight"; it is generally used in a cocktail.[citation needed]

Cocktails including Midori

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Some of the more popular cocktail concoctions that include Midori include:

History

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In 1964, Suntory released "Hermes Melon Liqueur" in Japan.[3]

In 1978, it was renamed "Midori" for its release to the US market at Studio 54 in New York City, during a party held by the cast, crew, and producers of Saturday Night Fever (1977).[3]

By 1983, Midori was distributed in 20 countries.[3]

In 1987, Suntory began producing Midori in countries[which?] outside of Japan.[clarification needed][citation needed]

In 2013, following consumer research, Suntory reduced the sugar content and began producing Midori with a redesigned label and frosted glass bottle.[3]

See also

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References

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  1. ^ "Scooby Snack Recipe". 2022-06-24. Archived from the original on 2023-11-29. Retrieved 2022-06-24.
  2. ^ Torner, Timo (2022-02-10). "Midori Sour Cocktail Recipe". Cocktail Society. Archived from the original on 2022-12-22. Retrieved 2022-12-22.
  3. ^ a b c d "Midori: Our story". Deerfield, IL: Midori, Fielding & Jones, Ltd. Archived from the original on 2013-10-21. Retrieved 2013-09-08.

Bibliography

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