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Mattel Brick Shop

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Mattel Brick Shop
Other namesBrick Shop
TypeConstruction sets
CompanyMattel
Availability2025–present

Mattel Brick Shop is a brand of construction sets produced by Mattel.[1][2] The product line was first released in 2025, and has been described as a competitor to Lego.[3][4]

Release

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The product line was first revealed at the Nuremberg International Toy Fair in February 2025. Seven sets were released initially, which were based on Mattel's Hot Wheels toy line.[3][5] In early 2026, collaborations with several more car companies were announced.[6]

See also

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References

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  1. ↑ Gauthier, Michael (2025-05-02). "Mattel's Brick Shop Wants To Beat Lego At Its Own Game". Carscoops. Archived from the original on 2025-12-16. Retrieved 2026-02-05.
  2. ↑ McAleer, Brendan (2025-12-23). "Hot Wheels' New Mattel Brick Shop Takes on Lego's Model Cars". Hagerty Media. Retrieved 2026-02-05.
  3. 1 2 Watson, Cole (2025-05-16). "FEATURE: The competition is building". Kidscreen. Brunico Communications. Retrieved 2026-02-05.
  4. ↑ Gold, Aaron (2025-05-05). "Mattel's Brick Shop Is Trying to Get You to L'ego Your Lego Cars". Motor Trend. Retrieved 2026-02-06.
  5. ↑ Delesline, Nate III (2025-01-28). "Mattel takes aim at Lego with brick-based building brand". Retail Dive. Informa. Retrieved 2026-02-06.
  6. ↑ Hart, Ian (2026-01-29). "Top Toy Launches Unveiled at Spielwarenmesse 2026". License Global. Retrieved 2026-02-05.
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