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Interface:2010

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The Interface Marketing Supplier Integration Institute
Formation23 February 2009
TypeNGO
PurposeInternational standardization
HeadquartersGeneva, Switzerland
Members11 members
Official language
English and French

Interface:2010 is The Interface Marketing Supplier Integration Institute, widely known as INTERFACE and IMSI, is an international-standard-setting body composed of representatives from various national marketing and supply chain management organizations. Founded on 11 March 2009, the organization promulgates worldwide proprietary marketing supplier integration standards. It is headquartered in Geneva, Switzerland. While IMSI defines itself as a non-governmental organization, its ability to improve the marketing supply chain, reduce costs[1] and eliminate risk makes the IMSI highly influential within the government sector.[2]

IMSI proves a framework that allows suppliers of marketing services, including fulfillment providers, call centers, and online marketers, to integrate back-office functions such as data transfer, customer relationship management (CRM), and billing. It supports partner organizations in delivering end-to-end marketing service management.

The standards established by iMSI enable approved organizations to operate within a unified service and billing structure for clients managing direct marketing and CRM activities. IMSI also seeks to provide a single point of contact and accountability for end users, while allowing access to specialized service providers. Member organizations are often, though not exclusively, ISO accredited.[3]

The standard fully complies with the PCI DSS standards.

Member Organizations

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See also

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References

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  1. ^ Samiee, Saeed; Roth, Kendall (1992). "The Influence of Global Marketing Standardization on Performance". Journal of Marketing. 56 (2). American Marketing Association: 1–17. doi:10.1177/002224299205600201. JSTOR 1252038. S2CID 167557957.
  2. ^ "Quality Assurance". Premium Fulfilment Services. 2009. Archived from the original on 2009-09-12. Retrieved 2009-09-07.
  3. ^ "SAI Global Register Online". SAI Global. 2009. Retrieved 2010-01-01.
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