Showing posts with label 1934. Show all posts
Showing posts with label 1934. Show all posts

Tuesday, 9 July 2019

Art Deco Chicago – the Field Building


The Field Building was designed by the Chicago firm of Graham, Anderson, Probst & White (GAP&W), architects of the Wrigley Building and Merchandise Mart and constructed between 1931 and 1934. It would be the last major building completed in the city for 20 years, thanks to the Depression and Second World War. The Field was the climax of GAP&W’s journey from a florid Beaux Arts style to Art Deco, via the unadorned functionalism of the Merchandise Mart. The lavish, extravagant decor featured in the 1925 Paris Exposition des Arts Décoratifs had made its way to the prairielands of the Mid West. A recent publication tells the story.


From the outside the Field Building is a bit of a brute – a massive 45 storey central slab with four 22 storey towers - one at each corner. Its reputation as an exemplar of Art Deco in architecture rests on the treatment of the circulation areas inside the building. A polished black granite surround to a soaring entrance that rises up to the 4th. floor is a foretaste of what lies within. Reflective marble and Terrazzo surfaces line the corridors, vertical light splashes from purpose built uplighters mark the route while fluted cladding draws the eye upwards. The progress of the high speed elevators can be monitored from the display panel in the lobby, formed in the shape of the building. Embedded in the panel is a brass finish US mailbox complete with Art Deco fonts and American Eagle. A public walkway connects Clark and LaSalle Streets – an overhead footbridge with an exquisitely detailed Art Deco clock face has a mirrored underside that adds to the sense of theatre. The materials, surfaces, finishes and trims were chosen to flatter the corporate client with their luxury value. The general effect is more restrained than, say, the Moscow Metro but it’s a step in that direction. Its completion ironically coincided with the lowest point in the Great Depression which, unlike the one we’re living through now, brought speculative and prestige development to an abrupt standstill.













Tuesday, 5 March 2019

Sunny Side of Life


Written as a hymn by prolific Christian song writer, Ada J Blenkhorn, it was made famous by the Carter Family in their 1928 recording, issued on the Victor label as Keep on the Sunny Side. An uplifting sentiment with a strong undertow of foreboding – perfect for the imminent financial crash and subsequent Depression. The phrase sets the tone for this promotional brochure from 1934, published by Kellogg’s in 1934. On the cover a hyperactive family, supercharged by solar energy (and a generous intake of Kellogg’s products), orbit a sundial. Inside, we are quickly introduced to a world of anxiety about constipation – the enemy of happy family life. The man of the household waves his hat as he sets out on the Road to Regularity. Then comes the undertow of foreboding – the passage of food through the body is described and illustrated, leading to a graphic timeline of the alimentary journey. Medication is dismissed in favour of a healthy diet with plenty of “bulk”. Happily there is a natural remedy in the form of Kellogg’s range of breakfast cereals. And so it goes on, and on, revealing a touching faith in the power of the written word. It serves as a reminder that the business we know today, infamous for the quantities of sugar and salt loaded into their cereals, had its origins in the wilder margins of dietary obsessives and the congregation of the Seventh-day Adventist Church.