Third-Party Integration
Bitly and Braze Integration
Add branded short links and QR Codes to your Braze campaigns through no-code automation, giving you click-level insights across every customer touchpoint.
What you can do with Bitly and Braze
- Track clicks from every Braze message with real-time analytics and geographic data.
- Shorten links automatically when new campaigns launch in Braze.
- Include dynamic QR Codes in your SMS and email messages for offline-to-online engagement.
- Build branded short links that match your domain and reinforce trust with customers.
How Bitly works with Braze
Connect via no-code automation
Connecting Bitly and Braze requires no coding. Use a tool like Zapier to link your accounts and start automating in minutes.
- Trigger Bitly link creation whenever a new Braze campaign or message goes live.
- Pass click and scan data back to your analytics stack for unified reporting.
- Generate unique short links for each customer segment or campaign variant.
How to get started
Getting started with Bitly and Braze takes just a few minutes using no-code automation.
Create a free Bitly account and set up your custom branded domain.
Connect your Bitly and Braze accounts through your preferred automation platform.
Choose the triggers and actions that match your campaign workflow.
Common use cases
SMS campaigns
Shorten links in Braze SMS messages to save character space and track recipient engagement with SMS tracking.
Email promotions
Add branded short links to promotional emails and measure click performance by segment.
In-app messaging
Include trackable links in Braze in-app messages to understand which content drives action.
Cross-channel attribution
Use consistent Bitly links across Braze channels to compare engagement by message type.
Who this is for
Marketing teams
Launch campaigns faster with automated link creation and track every click without leaving your workflow.
Growth teams
Measure engagement across Braze channels and identify which messages drive the most conversions.
Operations and RevOps
Standardize link tracking across the organization and centralize performance data for reporting.
Agencies
Manage branded links for multiple clients and demonstrate campaign impact with detailed analytics.
Limitations and considerations
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This integration requires a third-party automation tool to connect Bitly and Braze.
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Real-time sync depends on the capabilities and pricing of your automation platform.
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Some advanced workflows may require multiple automation steps or premium tier plans.
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Bitly analytics are separate from Braze reporting and may need manual reconciliation.
Other integrations and workflows
More than a link shortener
Knowing how your clicks and scans are performing should be as easy as making them. Track, analyze, and optimize all your connections in one place.
