PIMG

Acronym	Definition
PIMG	PBX (Private Branch Exchange) IP (Internet Protocol) Media Gateway
PIMG	Physicians Integrated Medical Group (California)
PIMG	Perth Insight Meditation Group (Fremantle, WA)
PIMG	Public Interest Media Group (New York, NY)

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In the summer of 2002, SIECUS worked with Public Interest Media Group (PIMG), a New York City-based firm, to strategically identify and develop messages that resonate with parents/caregivers, particularly those in underserved communities, to encourage them to talk with their children about sexuality-related issues and become advocates for comprehensive sexuality education.

PIMG and SIECUS identified key messages, determined the best messengers, and focused on the most effective medium(s) to reach parents.

Increasing family communication about sexuality and reproductive health issues

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