Muck Rack Academy
Take your media skills to the next level by attending our quick, practical courses and earning industry-recognized certifications.
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Fundamentals of Generative Engine Optimization (GEO)
Learn how to monitor and influence brand visibility across AI-generated answers.
1.5 hours
More than 30 minutes new-offering Earn a Certification allow-scorm-progress Newly Released PR Fundamentals
Fundamentals of Media Measurement
Learn how to measure your earned media efforts.
2 hours
Reporting More than 30 minutes Earn a Certification PR Fundamentals
Fundamentals of Media Relations
Learn how to build positive relationships with journalists.
2 hours
More than 30 minutes Media Lists Pitching Earn a Certification PR Fundamentals
Webinars
See best practices in action. Register for a live webinar training or access our on-demand webinar recordings.
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Media Reporting
Learn to compile your coverage with coverage reports and dashboards.
0 Courses
Reporting More than 30 minutes path-or-catalog Learning Paths
Searching on Muck Rack
Learn about Muck Rack's search options, and best practices for each.
0 Courses
More than 30 minutes Searching the Database Monitoring path-or-catalog Learning Paths
Media Relationships and Pitching, On-Demand
Join our Customer Success team as we find relevant contacts, build a media list of those contacts, and then pitch to those contacts.
1 hour
More than 30 minutes Pitching On-Demand Webinars
Media Relationships
Learn to configure your account, search for people, build media lists, and pitch through Muck Rack.
0 Courses
More than 30 minutes Media Lists path-or-catalog Learning Paths Pitching
Identify Resonating Topics
Learn how to identify the terms or phrases that appear most frequently in your news coverage.
0 Courses
Reporting path-or-catalog Learning Paths
Media Monitoring and Reporting, On-Demand
Join our Customer Success team as we focus on how to use Muck Rack to monitor coverage, build dashboards and reports, and share your success through presentations
1 hour
Reporting More than 30 minutes On-Demand Webinars
Quantify Impact
Learn about tools that can help you demonstrate the ROI of your PR efforts.
0 Courses
Reporting path-or-catalog Learning Paths
Media Monitoring
Learn to search for articles and configure Muck Rack alerts.
0 Courses
More than 30 minutes Searching the Database Monitoring path-or-catalog Learning Paths Alerting
Analyze Share of Voice
Learn how to measure Share of Voice between your brand or client and their competitors.
0 Courses
Reporting path-or-catalog Learning Paths
Socialize Impact
Learn how to showcase your team’s success with engaging reports and newsletters.
0 Courses
Newsletters path-or-catalog Learning Paths